New York, New York, United States · Hybrid
$110k–$130k/yr
Job Title GTM Manager, Ad Product Commercialization Job Description About The Position : The GTM Manager, Ad Product Commercialization is a mid-to-senior execution leader responsible for the day-to-day coordination, comm…
Skills: Ad product operations, Go-to-market strategy, Sales enablement, Digital media project management, Product marketing
New York, New York, United States · On-site
$30/hr–$37/hr
Job Title Building Services Lead Job Description About The Position | Major Goals and Objectives and Location Requirements: Assist in training and directing the Move Team and help ensure workers are scheduled and availab…
Skills: Labor management, Facilities management, Relocation management, Event setup, Inventory management
New York, New York, United States · On-site
Job Title Associate Video Producer, PEOPLE Job Description I. Job Summary | Major goals and objectives. The Associate Video Producer edits and occasionally shoots videos for PEOPLE’s social media and app, with an emphasi…
Skills: Video editing, Adobe Premiere, Final Cut Pro, AVID, TikTok
New York, New York, United States · Hybrid
$30/hr–$36/hr
Job Title Lead Digital Ad Ops Coordinator Job Description About The Position | Major Goals and Objectives and Location Requirements: As a Lead Digital Ad Operations Coordinator, you will be part of the Digital Ad Operati…
Skills: Digital Ad Operations, Campaign Trafficking, Quality Assurance, Troubleshooting, Client Communication
New York, New York, United States · Hybrid
$140k–$175k/yr
Job Title Senior Software Engineer 1, Picksy Services Job Description Picksy is our next-generation product discovery platform connecting shoppers with the things they love across thousands of retail partners. Users save…
Skills: Node.js, TypeScript, NestJS, REST, Service architecture
New York, New York, United States · Hybrid
$115k–$140k/yr
Job Title Director, Conversion Strategy Job Description About The Position | Major goals and objectives and location requirements People Inc is seeking a Director of Conversion Strategy, to lead a conversion strategy tea…
Skills: Conversion strategy, Growth marketing, Subscription marketing, Customer acquisition, Martech platforms
Des Moines, Iowa, United States · Hybrid
$80k–$90k/yr
Job Title Senior Manager, Conversion Job Description About The Position | Major goals and objectives and location requirements The Audience Conversion team at People Inc. leads marketing strategies that acquire new audie…
Skills: Growth marketing, Conversion strategy, Performance analysis, Data-driven decision making, Email acquisition
New York, New York, United States · Hybrid
$75k–$90k/yr
Job Title Digital Marketing Manager Job Description About The Position | Major goals and objectives and location requirements People Inc. is seeking a Digital Marketing Manager to support and execute the acquisition and …
Skills: Digital marketing, Email marketing, CRM tools, Campaign management, Project management
New York, New York, United States · Hybrid
$135k–$160k/yr
Job Title Senior Director, Social Strategy & Operations Job Description About The Position | Major goals and objectives and location requirements The Senior Director, Social Strategy & Operations leads People Inc.'s cent…
Skills: Social media strategy, Audience development, Digital media, Team leadership, Cross-functional collaboration
New York, New York, United States · Hybrid
$67k–$80k/yr
Job Title Social Operations Manager Job Description About The Position People Inc. is seeking a highly organized, detail-oriented, and service-minded Social Operations Manager to join the Social Strategy and Operations t…
Skills: Social operations, Project management, Technical troubleshooting, Vendor management, Stakeholder communication
New York, New York, United States · Hybrid
$70k–$85k/yr
Job Title Manager, Growth Marketing Platforms Job Description About The Position | Major goals and objectives and location requirements The Platform Operations Manager plays an important role within the Growth team, ensu…
Skills: Email marketing, SMS marketing, Campaign operations, Marketing technology, Project management
New York, New York, United States · Hybrid
$130k–$144k/yr
Job Title Senior Product Manager, Privacy & Trust Job Description About The Position | Major goals and objectives and location requirements We are looking for a Senior Product Manager to take charge of our data privacy a…
Skills: Product Management, Data Privacy Strategy, DSR Platform Management, GDPR Compliance, CCPA/CPRA Compliance
Des Moines, Iowa, United States · Hybrid
$67k–$75k/yr
Job Title Custom Email Manager Job Description About The Position | Major goals and objectives and location requirements The Custom Email Manager manages the execution, optimization, and support of both third-party and P…
Skills: Email Marketing, Audience Segmentation, A/B Testing, Quality Assurance Testing, Email Deliverability
New York, New York, United States · Hybrid
$80k–$100k/yr
Job Title Senior Manager, Editorial Advertising Operations Job Description About The Position As the Senior Manager, Editorial Advertising Operations, you will be responsible for packaging, operationalizing, and executin…
Skills: Digital Media Operations, Project Management, Editorial Sponsorships, Strategic Planning, Cross-functional Coordination
Bangalore, Karnataka, India · On-site
Job Title Manager Job Description We are seeking an experienced and proactive Facilities Manager to oversee the end end facilities operations for our Global Capability Center (GCC) in Bengaluru. The role is responsible f…
Skills: Facilities management, Vendor management, Budgeting, Financial management, Operational excellence
New York, New York, United States · Hybrid
$165k–$185k/yr
Job Title Director, Executive Compensation Job Description The Director, Executive Compensation serves as the leader and subject matter expert for the company’s equity and executive compensation programs. This hands-on r…
Skills: Equity Administration, Executive Compensation, Data Modeling, Advanced Excel, Regulatory Compliance
Des Moines, Iowa, United States · Hybrid
$60k–$70k/yr
Job Title Manager, Growth Marketing Platforms Job Description About The Position | Major goals and objectives and location requirements The Platform Operations Manager plays an important role within the Growth team, ensu…
Skills: Email Marketing Operations, SMS Marketing, Marketing Technology, Campaign Execution, QA Workflows
Birmingham, Alabama, United States · On-site
Job Title Test Kitchen Assistant Job Description About The Position | Major goals and objectives and location requirements Located in Birmingham, Alabama, is the People Inc. Food Studios, a state-of-the-art facility feat…
Skills: Recipe Development, Recipe Testing, Nutritional Analysis, Food Styling, Grocery Procurement
Des Moines, Iowa, United States · Hybrid
Job Title Digital News Editor, Successful Farming Job Description About The Position | Major goals and objectives and location requirements This role administers many of the daily tasks of Agriculture.com, including upda…
Skills: News Writing, Content Management System, Social Media Management, Video Editing, Newsletter Distribution
New York, New York, United States · Hybrid
$70k–$85k/yr
Job Title Senior Analyst Job Description About The Position | Major Goals and Objectives and Location Requirements: People Inc. is looking for a Sr. Analyst of Research & Insights to lead our research strategy for our Be…
Skills: Data Synthesis, Quantitative Research, Qualitative Research, Data Storytelling, Market Research
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
The GTM Manager oversees the ad product catalog, ensuring accurate pricing, packaging, and operational guidelines for revenue teams. They also manage the end-to-end go-to-market process for new products while analyzing sales data to drive field adoption and commercial yield.
Candidates must have 4–7 years of experience in ad product operations, go-to-market strategy, or a related field within digital media or SaaS. A bachelor's degree in a relevant field is required, along with strong project management skills and the ability to translate technical product details for sales teams.
The GTM Manager, Ad Product Commercialization is a mid-to-senior execution leader responsible for the day-to-day coordination, commercial readiness, and field adoption of our enterprise ad product portfolio. Based in our New York City office, this role serves as the critical, high-touch bridge between our product capabilities and sales execution.
As the ultimate "keeper of the Ad Product Catalog," you will ensure that our New York-based revenue teams—including Sellers, Account Strategists, and Brand Marketers—fully understand our ad products, their operational nuances, and how to position them for maximum yield. Additionally, you will act as the on-the-ground project manager ushering new products through the formal GTM process, ensuring cross-functional alignment and gathering real-time field feedback to optimize our commercial engine.
Hybrid 3x a week- NYC
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
The Ad Product Commercialization team partners across Product, Sales, Brand Marketing, Revenue Operations, Ad Operations, and Commercial organizations to successfully bring advertising products to market. The team enables revenue growth by ensuring product launches are well coordinated, sales teams are equipped for success, and customer feedback continuously informs product evolution.
35% Ad Product Catalog Governance & Advisory
Single Source of Truth: Own and maintain the comprehensive Ad Product Catalog. Ensure all product specifications, packaging rules, pricing guidelines, and operational constraints are meticulously updated, accurate, and accessible.
Technical & Operational Advisory: Act as the primary, local "help desk" and subject matter expert for NYC-based Sellers and Account Strategists. Provide rapid, clear answers to complex, nuanced questions regarding ad product capabilities and custom configuration rules.
Cross-Functional Alignment: Partner closely with the Brand Marketing team to ensure that their client-facing narratives match the exact technical and operational realities housed in the product catalog.
35% GTM Program Management & Training
Launch Traffic Control: Act as the dedicated project manager ushering individual products and packages through the formal GTM pipeline. Coordinate timelines, keep cross-functional stakeholders on schedule, and prevent rollout bottlenecks.
Operational Readiness & Briefings: Translate dense, technical ad product mechanics into clear, digestible operational instructions. Lead internal briefings and training sessions for revenue teams detailing what a product is, who it is for, and how to book it.
30% Field Adoption & Commercial Yield Analysis
Data-Driven Optimization: Regularly analyze internal sales data and product adoption metrics. Identify which packages are driving the highest yield and surface trends regarding what is selling well versus what isn't.
On-the-Ground Feedback Loops: Leverage your physical presence in the NYC office to build deep trust with sellers and CROs. Proactively capture field feedback, understand seller pain points, and investigate the "why" behind product adoption data to inform future iterations.
Education:
Bachelor's degree in Business, Marketing, Communications, Advertising, Media, or a related field, or equivalent work experience.
Experience:
4–7 years of experience in ad product operations, go-to-market strategy, sales enablement, digital media project management, product marketing, commercial operations, or a related field.
Experience managing cross-functional product launches and commercialization initiatives.
Experience supporting revenue organizations within digital advertising, media, ad tech, or SaaS environments.
Experience partnering with Product, Sales, Marketing, and Operations teams in a fast-paced organization.
Specific Knowledge, Skills, Certifications and Abilities:
Relationship Building & Empathy: High emotional intelligence with a proven track record of earning trust across diverse commercial teams. Exceptional ability to act as a supportive, empathetic partner to quota-carrying sellers.
Program & Project Management: Highly organized with the disciplined capability to manage multiple moving parts of a launch simultaneously, enforce deadlines, and keep diverse stakeholders communicating effectively.
Product Literacy: Strong foundational knowledge of the digital advertising ecosystem, ad tech, and sales lifecycles. Ability to quickly master technical ad product configurations and explain them simply to non-technical teams.
Data Curiosity: A natural inclination to look at sales spreadsheets, ask probing questions about revenue performance, and translate numbers into actionable insights for catalog optimization.
% Travel Required (Approximate): < 5%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95% of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).
Offices: 225 Liberty St, New York, 10281, US
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95% of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).
Offices: 225 Liberty St, New York, 10281, US
