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Lead the acquisition of new performance advertising clients in European markets, managing the full sales cycle from lead generation to closure. Collaborate with internal product and engineering teams to ensure successful client onboarding and implementation of advertising solutions.
Requires over 5 years of experience in overseas performance advertising sales with a proven track record of acquiring clients from scratch. Must possess deep knowledge of programmatic buying, mobile attribution, and professional proficiency in English.
To spearhead the acquisition of new performance advertising clients in the Europe markets. The role involves managing the full sales cycle from lead generation to deal closure, contributing to team revenue, building a robust client pipeline, and assisting in the development of overseas sales systems and industry-specific capabilities.
Key Responsibilities：
Lead Generation & Prospecting: Proactively identify and engage potential advertisers (with a focus on Mobile Games, Apps, etc.) through various channels including external ecosystem partnerships, industry summits, online research, and partner referrals.
Client Engagement & Insight: Conduct high-quality client meetings (online/offline) to gain deep insights into their business objectives and advertising needs. Effectively communicate the value proposition of Tencent AMS overseas solutions.
Sales Pitching & Negotiation: Lead the creation and presentation of sales pitches, manage the negotiation process, and oversee the entire cycle until contract signing and client onboarding.
Cross-functional Collaboration: Work closely with Operations, Product, and Engineering teams to ensure client requirements are accurately understood and implemented, resolving any issues during the initial onboarding phase.
Pipeline Management & Reporting: Maintain disciplined management of leads and opportunities within the CRM system. Provide regular reports on pipeline status, sales forecasts, and key metrics (e.g., Lead-to-Close rate, sales cycle length).
Internal Ecosystem Synergy: Establish collaborative relationships with other internal business units focused on international expansion to share resources and achieve win-win outcomes.
Experience: 5+ years of experience in overseas performance advertising (Programmatic Advertising preferred) sales or business development. Proven track record of acquiring clients from "0 to 1." Familiarity with Games, E-commerce, or Brand Export industries is a plus.
Skills: Exceptional communication, negotiation, and presentation skills. Strong self-drive and goal-oriented mindset, with the ability to work independently in an uncertain environment.
Knowledge: Deep understanding of performance advertising concepts, programmatic buying, and mobile attribution. Familiarity with data privacy regulations such as GDPR/CCPA is preferred.
Languages: Full professional proficiency in English (working language). Proficiency in local languages of the target markets (e.g., German, French, Arabic, etc.) is highly preferred.
Others: Capability to work across different time zones; possesses a strong sense of teamwork and an entrepreneurial spirit.
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Value for Users, Tech for Good
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained. Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe. Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth. Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
Offices: Tencent Seafront Towers, Nanshan District, Shenzhen, Guangdong, CN · 26th Floor, Mondriaan Tower, Amstelplein 54, Amsterdam, 1096 BC, NL · 8 T One Building, 10th,11th and 12th Floor (Unit 4-5), Soi Sukhumvit 40, Sukhumvit Road, Phra Khanong, Khlong Toei, Bangkok, 10110, OO · Suite 02 & 03, Level 17, Centrepoint South Tower，Mid Valley City, Lingkaran Syed Putra, Kuala Lumpur, MY · 2747 Park Blvd, Palo Alto, California 94306, US
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