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Full-time
bachelor degree
Posted 9d ago
Apply by Sep 14
~40 hrs/week
Responsibilities
The Lead Analyst will design and execute customer journeys using Adobe Journey Optimizer and AEP to drive engagement and conversion. They will also collaborate with cross-functional teams to translate data insights into actionable lifecycle marketing programs.
Requirements
Candidates must have hands-on experience with Adobe Journey Optimizer or similar orchestration tools and a strong background in digital marketing or CRM. A bachelor's degree in a relevant field such as Marketing, Data Science, or Business is required.
Full job description
Lead Analyst - Business Data Services
Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.
Job Description
Responsibilities
Journey Design & Execution: Build and deploy customer journeys and acquisition funnels using Adobe Journey Optimizer, leveraging AEP for segmentation, events, and Personalisation.
Lifecycle Marketing: Own the end-to-end development of customer lifecycle programs (e.g., onboarding, cross-sell, churn mitigation).
Campaign Optimisation: Continuously test, learn, and iterate on journeys to drive higher engagement, conversion, and ROI.
Data Activation: Work closely with data teams to translate insights into actionable journey triggers, segments, and events within AEP.
Stakeholder Collaboration: Partner with marketing, product, analytics, and technology teams to deliver aligned, compliant, and customer-first experiences.
Minimum Qualifications
Relevant years’ of experience in digital marketing, CRM, or customer engagement roles with hands-on experience in Adobe Journey Optimizer or similar journey orchestration tools.
Proven track record building and Optimising lifecycle or acquisition marketing campaigns using a Customer Data Platform (CDP), preferably within Adobe Experience Platform (AEP).
Demonstrated ability to work with real-time events, segment creation, and offer decisioning tools in Adobe.
Strong understanding of customer lifecycle strategies, funnel marketing, and performance KPIs.
Experience in highly regulated industries, ideally financial services, insurance, or telecommunications.
Bachelor’s degree in marketing, Data Science, Business, or a related field.
Preferred Qualifications/ Skills
Able to design and deploy cross-channel customer journeys leveraging AEP events, decisioning, and personalization.
Skilled at mapping customer journeys across lifecycle stages, from acquisition to retention.
Comfortable using CDP data (real-time and batch) to create audiences, set triggers, and personalize experiences.
Experienced in working with technical and non-technical stakeholders to align on journey requirements.
Understands marketing consent, privacy, and data governance standards, especially within banking.
Applies A/B testing and optimization practices to maximize journey performance and learn from customer behaviour
Proven ability to collaborate effectively with cross-functional teams
Qualifications
Bachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data Science
Certifications
Certified Data Management Professional - RiversandRiversand, Certified Data Processor (CDP) - LinkedIn LearningLinkedIn Learning, Microsoft Certified: Azure Data Engineer Associate - MicrosoftMicrosoft, Microsoft Certified: Power BI Data Analyst Associate - MicrosoftMicrosoft, Tableau Desktop Specialist - EdurekaEdureka
Required Skills
Agile Methodology, Client Relations, Collaboration Tools, Data Governance, Data Modeling, Data Quality, Design Thinking, Executive Presence, Inclusion, Master Data Management (MDM), Microsoft Excel, Microsoft Power BI, Microsoft SQL Server, Microsoft SQL Server Analysis Services (SSAS), Microsoft SQL Server Reporting Services, Oracle DRM, People Leadership, Personal Effectiveness, Project Management, Risk Management, SQL Server Integration Services (SSIS), Storytelling, Veeva
Language
English (Required), English (Required)
Language Proficiency -
Proficient - C2
Additional Job Location -
Job Type
Regular
Master Skill List -
Business Data Services
Remote Type -
Hybrid
Work Shift -
Day Job (India)
Why join Genpact? • Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter • Make an impact – Help global enterprises solve business challenges that matter • Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead • Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day • Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.
Related keywords
Adobe Journey OptimizerAdobe Experience PlatformCustomer Data PlatformLifecycle MarketingData ActivationCustomer JourneySegmentationPersonalizationA/B TestingData GovernanceBusiness AnalyticsData ModelingAgile MethodologySQLMaster Data ManagementProject Management
Genpact is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at www.genpact.com and on the following social handles:
X: https://twitter.com/genpact
Facebook: https://www.facebook.com/ProudToBeGenpact/
Instagram: https://www.instagram.com/genpact_global/
YouTube: https://www.youtube.com/@GenpactGlobal
** Beware of fake offers**
Genpact never requires applicants to pay to be part of our hiring process.
If you receive an email asking you to purchase a starter kit, equipment, or training, or to pay to apply for a role, you can assume that the message is a scam. For more information on careers at Genpact, please visit us at https://www.genpact.com/careers
Offices: 1155, Avenue of the Americas, 4th Floor,, New York, NY 10036, US · 251 Avenida Lerdo Norte, Cd. Juarez, Chihuahua CP32000, MX · GE Building No. 5, Software Park Road, Dalian Software Park, Dalian, Liaoning 116023, CN · Genpact Towers, DLF-Phase 5, Sector 53, Gurgaon, Haryana 122002, IN · 99 Surya Park, Electronics City, Bangalore, KAR 560100, IN
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