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Overview We are looking for a B2B SaaS Lead Generation Executive with 1–2 years of experience in outbound lead generation and international market prospecting. The role involves identifying and qualifying potential custo…
Overview We are looking for a B2B SaaS Lead Generation Executive with 1–2 years of experience in outbound lead generation and international market prospecting. The role involves identifying and qualifying potential custo…
Skills: Lead Generation, B2B SaaS, Cold Emailing, LinkedIn Sales Navigator, Apollo
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Overview Ladybird Web Solution is offering an internship programme for freshers to start their careers in the field of business development (sales). Purpose of this engagement is to hire good candidates and offer them fu…
Overview Ladybird Web Solution is offering an internship programme for freshers to start their careers in the field of business development (sales). Purpose of this engagement is to hire good candidates and offer them fu…
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$300k–$700k/yr
Full-time
Posted 2d ago
~40 hrs/week
Responsibilities
The Senior Digital Marketing Specialist will develop and execute comprehensive digital marketing strategies across SEO, PPC, social media, and email channels to drive business growth. They are also responsible for managing client accounts, analyzing performance metrics, and collaborating with internal teams to ensure project success.
Requirements
Candidates must have 4–8 years of relevant digital marketing experience with a strong analytical mindset and proficiency in various marketing platforms. Excellent English communication skills and the ability to independently manage campaigns and client relationships are essential requirements.
Full job description
Overview
We are looking for an experienced and result-driven Senior Digital Marketing Specialist with 4–8 years of hands-on experience in digital marketing. The ideal candidate should have strong expertise in SEO, SEM/PPC, Social Media Marketing, Email Marketing, Content Marketing, and Digital Analytics.
The candidate should have a strong analytical mindset, excellent communication skills, creative thinking, and the ability to independently manage digital marketing campaigns and client accounts.
Experience in B2B, SaaS, IT, or international markets will be an added advantage.
Who Are We Looking For?
Professionals with 4–8 years of relevant Digital Marketing experience
Strong hands-on knowledge of SEO, SEM/PPC, Social Media Marketing, Email Marketing, Content Marketing, and Analytics
Candidates with experience developing and executing end-to-end digital marketing strategies
Creative thinkers with an original approach to marketing
Strong analytical and data-driven mindset
Ability to independently manage campaigns, projects, and client accounts
Ability to manage multiple priorities and meet deadlines
Willingness and ability to learn and work with new technologies and marketing platforms
Candidates with experience in B2B SaaS, IT services, or international markets will be preferred
Excellent written, spoken, and professional English communication skills
Requirements
Key Responsibilities
1. Digital Marketing Strategy
Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Plan and execute monthly, quarterly, and annual digital marketing campaigns.
Identify target audiences, market opportunities, and potential digital growth channels.
Conduct competitor and market research to identify new opportunities.
Monitor digital marketing trends and recommend new strategies, platforms, and technologies.
Take ownership of digital marketing performance and deliver measurable business results.
2. Search Engine Optimization (SEO)
Develop and execute effective on-page and off-page SEO strategies.
Conduct keyword research and competitor analysis.
Perform website SEO audits and identify areas for improvement.
Optimize website pages, content, meta titles, descriptions, headings, internal linking, and site structure.
Develop strategies to improve organic rankings and website visibility.
Manage link-building and backlink strategies.
Monitor keyword rankings, organic traffic, backlinks, and other SEO KPIs.
Identify opportunities to increase organic traffic, leads, and conversions.
Stay updated with Google algorithm updates and industry best practices.
3. PPC / SEM / Paid Advertising
Plan, execute, monitor, and optimize Google Ads and other paid advertising campaigns.
Develop keyword strategies, ad copies, audience targeting, bidding strategies, and campaign structures.
Manage campaign budgets and ensure efficient utilization of advertising spend.
Monitor CPC, CTR, CPL, conversion rate, ROI, and ROAS.
Conduct A/B testing of ads, landing pages, and campaign strategies.
Continuously optimize campaigns to improve lead quality and conversion rates.
Identify new paid marketing opportunities across relevant platforms.
4. Social Media Marketing
Develop and implement social media marketing strategies.
Manage social media campaigns across relevant platforms.
Create and maintain social media content calendars.
Develop creative and engaging content for social media platforms.
Monitor audience engagement, reach, traffic, leads, and conversions.
Analyze social media performance and recommend improvements.
Stay updated with social media trends, algorithms, and emerging platforms.
5. Email Marketing
Plan and execute email marketing campaigns and lead nurturing programs.
Create engaging email content, subject lines, CTAs, and campaign flows.
Manage email lists, segmentation, and audience targeting.
Develop campaigns for lead generation, nurturing, engagement, and retention.
Monitor open rates, click-through rates, conversions, and overall campaign performance.
Conduct A/B testing to improve email campaign effectiveness.
Maintain email marketing best practices and database quality.
6. Content Marketing
Develop original and engaging content for websites, blogs, social media, email campaigns, landing pages, and other marketing channels.
Create SEO-friendly content that supports organic growth and lead generation.
Work with designers, developers, and other teams to create marketing assets.
Develop content strategies based on target audiences and business objectives.
Ensure all content is accurate, engaging, relevant, and aligned with the company's brand.
Explore and effectively use AI-based tools for content research, ideation, and marketing productivity.
7. Analytics, Reporting & Performance Tracking
Track and analyze digital marketing performance using analytics and reporting tools.
Prepare monthly and quarterly digital marketing performance reports.
A software product development company. Makers of Faveo Helpdesk
Industry
Software Development
Company size
11-50 employees
Founded
2009
Headquarters
Bangalore, Karnataka
LinkedIn followers
3,713
Ladybird Web Solution has been operational since May 2009 started as an IT outsourcing service company and over the years has evolved into an IT product company with multiple ranges of products being offered today. In July 2015 company was incorporated as a private limited Indian company.
OUR MASCOT
We have chosen Ladybird as our mascot for a simple reason that for centuries it has been associated in many cultures across the globe with good luck, love and conviction. Just as ladybird serves the farmers selflessly we serve our clients helping them earn better yields.
OUR PRODUCT
Faveo Helpdesk
The word Faveo comes from Latin which means to be favourable. Which truly highlights vision and the scope as well as the functionality of the product that Faveo is. It is specifically designed to cater the needs of startups and SME’s empowering them with state of art, ticket based support system. In today’s competitive startup scenario customer retention is one of the major challenges. Handling client query diligently is all the difference between retaining or losing a long lasting relationship. The company is driven with passion of providing tools for managing consumer queries for strategic insights and helping companies take those decisive decisions.
Offices: No:68, 1st floor, 10th Main, Indiranagar, 2nd Stage, Bangalore, Karnataka 560038, IN · Top Floor, Ext, Sector 7, Bachitter Complex, Channi Himmat, Jammu, Jammu & Kashmir 180015, IN · 1-C3, Second Floor, VRS Junction, Near R.K Hospital, Venugopal street, Nethaji bye-pass road, Dharmapuri, Tamil Nadu 636701, IN · No:2, 1st floor, Building No: 775, Joyappa Complex, Vekatapa Layout Phase 1, Aruvathoklu Village, Gonikoppal, Kodagu, Karnataka 571213, IN
Helpdesk Software and Servicedesk SoftwareSmall and Medium BusinessesCRMB2B
A software product development company. Makers of Faveo Helpdesk
Industry
Software Development
Company size
11-50 employees
Founded
2009
Headquarters
Bangalore, Karnataka
LinkedIn followers
3,713
Ladybird Web Solution has been operational since May 2009 started as an IT outsourcing service company and over the years has evolved into an IT product company with multiple ranges of products being offered today. In July 2015 company was incorporated as a private limited Indian company.
OUR MASCOT
We have chosen Ladybird as our mascot for a simple reason that for centuries it has been associated in many cultures across the globe with good luck, love and conviction. Just as ladybird serves the farmers selflessly we serve our clients helping them earn better yields.
OUR PRODUCT
Faveo Helpdesk
The word Faveo comes from Latin which means to be favourable. Which truly highlights vision and the scope as well as the functionality of the product that Faveo is. It is specifically designed to cater the needs of startups and SME’s empowering them with state of art, ticket based support system. In today’s competitive startup scenario customer retention is one of the major challenges. Handling client query diligently is all the difference between retaining or losing a long lasting relationship. The company is driven with passion of providing tools for managing consumer queries for strategic insights and helping companies take those decisive decisions.
Offices: No:68, 1st floor, 10th Main, Indiranagar, 2nd Stage, Bangalore, Karnataka 560038, IN · Top Floor, Ext, Sector 7, Bachitter Complex, Channi Himmat, Jammu, Jammu & Kashmir 180015, IN · 1-C3, Second Floor, VRS Junction, Near R.K Hospital, Venugopal street, Nethaji bye-pass road, Dharmapuri, Tamil Nadu 636701, IN · No:2, 1st floor, Building No: 775, Joyappa Complex, Vekatapa Layout Phase 1, Aruvathoklu Village, Gonikoppal, Kodagu, Karnataka 571213, IN
Helpdesk Software and Servicedesk SoftwareSmall and Medium BusinessesCRMB2B