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The Product Marketing Manager defines positioning and messaging for the office print portfolio while coordinating new product introductions. They also create sales-ready content and collaborate with cross-functional teams to drive market adoption and sales effectiveness.
Candidates must have a bachelor's degree in Business, Marketing, or a related field. A minimum of 3-5 years of experience in product marketing or management is required, along with strong communication and analytical skills.
The Product Marketing Manager is responsible for defining the positioning and messaging for HP's product and solutions portfolio. This includes both new product introductions and existing portfolio segments, ensuring compelling, differentiated content and tools that support sales effectiveness and drive adoption across the full range of the HP office print portfolio. This person coordinates key checkpoints throughout the NPI lifecycle, and partners with cross-functional teams to shape product positioning and differentiated value propositions. This role translates customer insights into compelling messaging and sales-ready content that brings HP’s promise to life across every stage of the customer journey. This role ensures alignment across product, category, sales, and marketing teams, translating technical features into compelling customer benefits that support successful market entry. Strong leadership, strategic thinking, and the ability to deliver clear, persuasive launch positioning are essential for success in this position.
Key Responsibilities
Positioning & messaging:
Develop clear, compelling, and differentiated value propositions and external-facing messaging for HP products and solutions, ensuring they align with market needs, customer insights, and competitive landscape.
Serve as the marketing lead for market, customer, and competitive insights, identifying trends and opportunities that inform portfolio strategy and positioning.
Translate insights into differentiated messaging and recommendations that support high-impact launches, stronger sales conversations, and sustained market relevance.
Lead the creation and curation of impactful sell-in materials (presentations, one-pagers, competitive sell-against tools, etc) that strengthen sales effectiveness.
Collaborate with the Global Business Unit (GBU) during initial product roadmap planning to assess market opportunities and align strategic objectives.
Participate in strategic checkpoints throughout the New Product Introduction (NPI) lifecycle, ensuring early marketing inputs are incorporated into product and positioning development.
Work closely with category, sales, and market partners to ensure alignment and consistency of all customer-facing content.
Monitor performance and continuously optimize messaging and sell-in content to boost useability and conversion rates.
Qualifications
Bachelor’s degree in Business, Marketing, or a related field required.
3–5+ years of experience as a Product Marketing Manager or in a related role.
Proven ability to manage multiple projects simultaneously in a fast-paced environment.
Strong written and verbal communication skills, with the ability to craft clear and persuasive messaging.
Experience working cross-functionally with product, sales, and marketing teams.
Analytical mindset with familiarity in using data to drive decisions and measure outcomes.
Proficiency with marketing tools and platforms, content management tools, and analytics software, is a plus.
What we offer
A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies.
Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills.
Competitive benefits package, including:
Hybrid work model (home office / office), depending on the role/functions
Health & Life insurance
Ticket Restaurant Vouchers or lunch at reduced prices at our canteen
Flexible working hours to support work–life balance
HP Flex Program: Kindergarten vouchers & Transport Card
Exclusive HP products offers and discounts for employees, friends and family
Inclusion & belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally.
Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite.
Stay active & energized: Access our sports center (indoor & outdoor) with 25+ coordinated activities.
Onsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health.
Creativity & innovation: Enjoy our Printing Happy Hour—from photos to large posters—and hands‑on workshops using the latest printing technologies, from wall covers to 3D printing.
Easy commuting: Free parking available or excellent access via nearby train services.
Women Network initiatives: Networking events, STEM promotion, business acumen talks, work–life balance sessions, and future skills development.
Sales&Services
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"
HP, for your best work.
Offices: 1501 Page Mill Road, Palo Alto, CA 94304, US · Cami de Can Graells, 1, Sant Cugat del Valles, Catalonia 08174, ES · Soseaua Fabrica de Glucoza 5, Bucharest, Bucharest 020331, RO · Engholm Parkvej 8, Lillerod, Capital Region 3450, DK · 11311 W Chinden Blvd, Boise, ID 83714, US
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