Why Ryan? Hybrid Work Options Award-Winning Culture Generous Personal Time Off (PTO) Benefits 14-Weeks of 100% Paid Leave for New Parents (Adoption Included) Monthly Gym Membership Reimbursement OR Gym Equipment Reimburs…
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate…
Skills: Pharmacy management, Patient counseling, Immunization, Team leadership, Inventory management
U-Haul
Moving Center General Manager Trainee
Plano, Texas, United States · On-site
Entry level
United States This position is not eligible for employer sponsorship. Applicants must be legally authorized to work and must not require employer sponsorship. Location: 4101 W Plano Pkwy, Plano, Texas 75093 United States…
The ISR (Intelligence, Surveillance & Reconnaissance), Aviation, and Security (IAS) business area is a leader in ISR and aviation, it is a leading prime manned and unmanned aircraft systems integrator for innovative, hig…
Skills: Systems engineering, Requirements engineering, Systems integration, Verification & Validation, Model Based Systems Engineering
Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housin…
Overview Who we are Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the f…
Group Manager - Customer Insights, Analytics and Strategy
Plano, Texas, United States · On-site
Senior+
Overview Who we are Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the f…
Business Control Manager - Technology Risk & Regulatory Engagement Lead
Jacksonville, Florida, United States · Hybrid
Senior$3.6B raised
Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, t…
Overview Who we are Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the f…
Skills: Safety management, Regulatory compliance, Risk assessment, Data analysis, Ergonomics
Information Security Risk - Risk Management - Advisor
Plano, Texas, United States · Hybrid
$141k–$184k/yr
Senior$708M raised
Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housin…
Skills: Information Security Risk, Risk Management, Identity and Access Management, IAM, Risk Assessment
Ryan Companies US, Inc.
Solutions Architect, HRIS
Plano, Texas, United States · Hybrid
Senior
Why Ryan? Hybrid Work Options Award-Winning Culture Generous Personal Time Off (PTO) Benefits 14-Weeks of 100% Paid Leave for New Parents (Adoption Included) Monthly Gym Membership Reimbursement OR Gym Equipment Reimburs…
Skills: Workday HCM, Solutions architecture, HRIS, System configuration, Data integrity
<p>Midea America Corp. is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anyw…
United States This position is not eligible for employer sponsorship. Applicants must be legally authorized to work and must not require employer sponsorship. Location: 1100 Los Rios, Plano, Texas 75074 United States of …
Skills: Customer service, Transaction management, Record keeping, Facility security, Communication
Position Summary This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appl…
Skills: Sales Operations, Financial Forecasting, People Management, Data Analysis, Budgeting
Position Summary This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appl…
Skills: Strategic Planning, Go-to-Market Strategy, Business Development, Data Analytics, Financial Acumen
Overview Who we are Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the f…
Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, t…
Position Summary Role and Responsibilities This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consu…
Senior Analyst – Fire Protection & Emergency Management
Plano, Texas, United States · On-site
Senior
Overview Who we are Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the f…
Skills: Emergency management, Fire protection, Incident command, Project coordination, Root cause analysis
Overview As a Part-Time Supervisor, you will support the management team to create the best experience for our customer and deliver desired results. You also share the responsibility to execute assigned store operations …
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Full-time
bachelor degree
Hybrid Work Options, Paid Time Off, Paid Parental Leave, Gym Membership Reimbursement, 401k With Employer Match, Tuition Reimbursement
Posted 2d ago
~40 hrs/week
Responsibilities
The Senior Manager, Demand Generation develops and executes integrated strategies to drive pipeline growth and revenue for the SaaS business. This role partners with cross-functional teams to manage campaign planning, channel mix, and performance reporting while leveraging AI to optimize targeting and personalization.
Requirements
Candidates must hold a bachelor's degree and possess 7-9 years of experience in integrated demand generation and campaign strategy. Proven success in B2B SaaS marketing, strong analytical skills, and the ability to collaborate effectively with sales leadership are required.
Full job description
Why Ryan?
Hybrid Work Options
Award-Winning Culture
Generous Personal Time Off (PTO) Benefits
14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
Benefits Eligibility Effective Day One
401K with Employer Match
Tuition Reimbursement After One Year of Service
Fertility Assistance Program
Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service
The Senior Manager, Demand Generation is responsible for developing and leading integrated demand generation strategies that drive pipeline growth and revenue for Ryan’s tax.com SaaS business. This role defines target audiences, messaging, channel mix and multi-touch campaigns in partnership with Product Marketing, Creative, Digital Marketing, and Communications, and drives campaign planning and execution across these teams to build and accelerate pipeline for the sales team. AI and marketing technology are important enablers, expected to improve targeting, personalization, and campaign efficiency, but they support the strategy rather than define the role. This role partners closely with Sales, Marketing Operations, agency partners, and marketing leadership to align priorities, continuously optimize performance, and report on progress against pipeline goals.
Duties and Responsibilities
Builds and maintains the annual demand generation strategy, including goals, channel mix, budget allocation, and KPIs by lead source.
Owns integrated campaign planning and audience strategy, including messaging and offers, in partnership with Product Marketing, Creative, Digital Marketing, and Communications.
Maintains a rolling six-month campaign calendar aligned to pipeline goals and sales priorities.
Conducts quarterly competitive landscape reviews and delivers summary reports to marketing leadership.
Recommends new programs, offers, and channel investments to increase pipeline contribution and improve conversion.
Leads integrated campaign planning across digital and events, partnering with Digital Marketing and Marketing Operations on execution and ensuring budgets are paced correctly.
Defines campaign requirements, including audience, offer, messaging, and tracking, and partners with Content, Digital Marketing, and Marketing Operations on build, launch, and quality assurance.
Develops nurture programs, content strategy, and conversion-focused offers to generate and progress net-new leads.
Defines MQL/SQL criteria and the lead scoring approach, partnering with Sales and Marketing Operations to validate, implement, and refine quarterly.
Evaluates channel and campaign performance, reallocating investment toward the highest-performing channels and recommending strategic changes to improve pipeline and return on investment.
Facilitates a regular cadence with Sales focused on pipeline planning, campaign priorities, account targeting, and lead quality feedback to improve revenue outcomes.
Owns monthly and quarterly reporting to marketing leadership, partnering with Marketing Analytics to define reporting requirements and focusing on interpreting performance and translating data into strategy.
Leverages AI tools to improve campaign planning, audience targeting, personalization, content development, testing, and optimization; identifies automation opportunities and partners with Marketing Operations on implementation.
Maintains a high level of awareness regarding activities in the Firm that may directly affect demand generation strategy or priorities.
Performs other duties as assigned.
Required Qualifications
Bachelor's degree (B.A., B.B.A., or B.S.) from a four-year college or university, preferably with a concentration in Marketing, Business, or Communications, and a minimum of 7-9 years of experience developing and leading integrated demand generation strategies, including campaign planning, channel strategy, and audience segmentation.
Proven record of driving measurable pipeline growth and meeting revenue targets through data-informed marketing programs.
Strong analytical skills with the ability to interpret performance data and adjust strategy accordingly.
Excellent written and verbal communication skills, with the ability to collaborate cross-functionally with Sales, Product Marketing, Creative, Digital Marketing, and Marketing Operations.
Experience in B2B SaaS or enterprise technology marketing and with account-based marketing strategy and tools preferred; tax industry experience is a plus.
Must be able to execute projects and responsibilities with minimal direction and be professional and articulate.
Thrives in a highly collaborative team environment and enjoys partnering across functions to solve new challenges and drive shared outcomes.
Demonstrated experience partnering across Sales, Product Marketing, Creative, Digital Marketing, Marketing Operations, and Communications to align priorities and execute integrated campaigns.
Brings hands-on experience owning direct marketing channels earlier in their career and has progressed to leading broader, end-to-end campaign strategy and execution across multiple channel touchpoints, including agency management, team delivery, and cross-functional coordination.
Strong presence partnering directly with Sales leadership, including Sales Development and Account Executive teams, to monitor lead progression through the sales cycle, identify opportunities for improvement, and develop and execute action plans.
Comfortable using Salesforce data and reporting in partnership with Sales to evaluate campaigns; experience with Pardot, agency-managed channels, and internally owned channels is strongly preferred.
Ryan, an award-winning global tax services and software provider, is the largest Firm in the world dedicated exclusively to business taxes. With global headquarters in Plano, Texas, the Firm provides an integrated suite of federal, state, local, and international tax services on a multijurisdictional basis, including tax recovery, consulting, advocacy, compliance, and technology services. Empowered by the dynamic myRyan work environment, which is widely recognized as the most innovative in the tax services industry, Ryan’s multidisciplinary team of more than 7,100 professionals and associates serves over 74,000 clients in more than 80 countries, including many of the world’s most prominent Global 5000 companies. More information about Ryan can be found at ryan.com.
Offices: 13155 Noel Rd, Suite 100, Dallas, Texas 75240, US · 120 N. Washington, Suite 300, Lansing, Michigan 48933, US · 1901 Butterfield Road, Suite 550, Downers Grove, Illinios 60515, US · 335 8th Avenue SW, Suite 1700, Calgary, Alberta T2P 1C9, CA · 6775 Financial Drive, Suite 102, Mississauga, Ontario L5N 0A4, CA
Tax ServicesConsultingRisk ManagementStrategic PlanningProperty TaxAbandoned and Unclaimed PropertyTax ComplianceCredits and IncentivesTax SoftwareBusiness License Tax
How many Management & Leadership jobs are open in Plano, TX right now?
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