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The Head of Growth will own the customer acquisition and revenue growth numbers by managing multi-channel content, SEO, and lifecycle marketing strategies. They will also orchestrate external partners and build a high-leverage system for audience engagement and conversion.
The ideal candidate has proven experience owning growth metrics and scaling content engines in a high-trust or regulated category. They must be a player-coach who is brand-literate, data-driven, and deeply aligned with the company's mission.
Outro is building the category leader in deprescribing: helping the tens of millions of people on psychiatric medications get off them safely. We've started by launching the first science-based antidepressant tapering program, with the world's leading expert as our co-founder.
Deprescribing is becoming a movement. We intend to be to getting off medications what Headspace and Calm became to meditation.
We're hiring our first growth person to own the customer-growth number and turn a proven, part-time growth engine into a real one. The core playbook is already working: multi-channel content moves our market, we have an unfair distribution advantage in our team credibility, and our community is loud and engaged.
Your job is to operate it, compound it, and keep sharpening it from what the data and our patients tell you. This role isn't about spending on Meta ads, but building a high-leverage system for audience building, conversion, and resonance.
The conversation around getting off medications is reaching a cultural inflection point.
Healthy unit economics and unusually strong retention already in hand.
Insurance unlocks, new state launches, and benzodiazepine tapering all unlock over the next year, expanding our market and improving our economics.
A vocal, engaged community and founder-led content that already converts.
You'd inherit existing momentum, while still having the opportunity to shape the strategy.
The number. Patients acquired and revenue growth, with high-quality unit economics.
Content. Multi-channel attention: social on Meta, X, and Substack, long-form YouTube, and whatever else earns the ear. This is where we create demand and where we grow our thought leaders.
SEO and organic discovery. Search-intent capture and answer-engine optimization. Related to content, but its own craft, and increasingly its own battleground as LLMs become how people ask "how do I get off my meds."
Lifecycle. Nurture and re-engagement tuned to a real but short consideration window, over email and SMS.
Earned media and thought leadership. Working with our comms contractor, build press and podcast presence, and grow a bench of clinical thought leaders, for both the people considering deprescribing and the clinicians who will one day refer them.
The measurement spine. Wire up the full funnel, from attention to lead to evaluation to active patient to retention, and know what each channel actually drives. We compound qualified demand, not vanity metrics.
The bench. Orchestrate external partners (contractors/agency) across performance marketing contractor, PR, podcasts, and dedicated brand support.
Not a paid-media operator. Paid is a contractor's job and a supporting channel in our market, not the main engine.
Not the brand owner. Our brand voice and positioning are developed with dedicated support outside this seat. You steward and activate them, and you own the growth they produce, but you won't be starting from a blank canvas or carrying brand alone.
You've owned a growth number. CAC, funnel, and payback are instincts for you, not vocabulary.
You're an AI-native content operator who can build and scale a content engine, not run a one-off.
You turn insight into strategy. You get close to customers and data, and you iterate the plan from what you learn.
You feel the mission. Mental health done differently, and helping people escape pharmaceutical capture, genuinely pulls at you.
You're a player-coach. You build the machine with your own hands and a lean bench.
You're brand-literate with taste. You can carry a narrative into content that builds trust and converts.
Healthcare, telehealth, or another regulated, stigmatized, high-trust category.
Deep lifecycle chops (email/SMS, segmentation, re-engagement flows).
Category-creation or movement-building experience.
Salary: $150,000 - $220,000, based on experience
Early-Stage Equity: 0.25 - 1%
Health Insurance: Medical, dental, and vision benefits
Time Off: 20 days paid vacation + holidays
A neurobiology-based off-ramp for antidepressants.
We’re building the first digital health solution dedicated to safely discontinuing psychiatric medications, starting with antidepressants. We exist to empower our members with the knowledge, resources, and clinical support they need to safely and sustainably transition to a life free from medication. Outro’s multidisciplinary founding team includes healthcare providers, world-leading researchers, patient advocates, operational experts, designers and people with lived experience of the challenges and gaps left by the current healthcare system. Searching for solutions, our neurobiology-based approach to deprescribing was born out of the patient community and clinically validated, both personally and professionally, by our Co-Founder, Dr. Mark Horowitz. Outro is now accepting clients, and we're always searching for healthcare providers and like-minded builders to come help us pioneer and make accessible a new model of holistic mental healthcare.
Offices: New York, NY, US
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