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Lead the development and delivery of Speedo's global brand strategy to ensure consistency and cultural relevance across all markets. Translate consumer insights and category dynamics into clear brand narratives and seasonal storytelling platforms.
Requires significant experience in brand marketing for sports, lifestyle, or premium consumer brands with a proven track record in global strategy. Must possess strong stakeholder management skills and the ability to lead and coach team members.
We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
At Speedo, product has to do more than look good. It has to move with the swimmer, feel comfortable in the water and support performance, confidence and freedom of movement, whether someone is training, competing, learning or simply enjoying the swim.
The Senior Global Brand Marketing Manager plays a lead role in developing and delivering Speedo’s global brand strategy, helping ensure the brand shows up with clarity, consistency and cultural relevance across markets and consumer touchpoints.
Working closely with the VP Global Brand Marketing, Product Marketing, Go-To-Market, Social & Community, Sports Marketing, Retail Experience, Partnerships, Media, Insights and regional teams, this role translates consumer insight, category dynamics and cultural signals into clear brand narratives, campaign frameworks and seasonal storytelling platforms.
The role helps shape how Speedo builds long-term brand equity, consideration and distinctiveness globally, while giving regional teams the clarity and tools to activate locally with confidence.
Support the VP Global Brand Marketing in developing and evolving Speedo’s global brand strategy, positioning and long-term brand narrative.
Translate brand strategy into clear global frameworks, including brand narratives, seasonal themes, messaging principles and activation guidance.
Act as a global brand guardian, ensuring Speedo’s tone of voice, storytelling, visual identity and brand standards are applied consistently across markets and touchpoints.
Use consumer insight, brand health, category trends and cultural signals to inform brand thinking and ensure Speedo remains relevant and distinctive.
Shape global brand campaign frameworks and narratives, helping define campaign ambition, core narratives, messaging frameworks and creative direction in partnership with internal and external teams.
Partner with Go-To-Market to ensure approved brand campaigns, seasonal stories and launch moments are translated into clear activation frameworks for regional execution.
Work closely with regional marketing teams to share brand priorities, review activation plans, exchange learnings and support strong global-to-local execution.
Partner with Product Marketing to ensure brand narratives align with product pillars, innovation priorities and seasonal product storytelling.
Work with Social & Community, Sports Marketing and Brand Partnerships teams to ensure social, athlete, partnership and community activity ladders up to the global brand strategy.
Collaborate with Retail Experience and Store Design & VM teams to ensure brand storytelling translates effectively into retail, experiential and omnichannel environments.
Partner with Media, PR and Insights teams to support campaign planning, earned media moments, brand performance tracking and post-campaign learning.
Provide direction and support to direct reports within the brand marketing function, helping prioritise workload and maintain delivery standards.
Present brand strategy, campaign frameworks and key learnings to senior stakeholders, regional teams and cross-functional partners.
Significant experience in brand marketing, ideally within sports, lifestyle, performance or premium consumer brands.
Strong experience supporting or developing brand strategy, campaign platforms and storytelling frameworks across global or multi-market environments.
Excellent understanding of how consumer insight, culture, sport, product and brand positioning come together to build distinctive brands.
Proven ability to work effectively across regional and global teams, balancing global consistency with local market relevance.
Strong stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leaders.
Experience managing or guiding team members, with the ability to provide clear direction, coaching and prioritisation.
Strong commercial awareness, with the ability to connect brand strategy to consumer relevance, market execution and business impact.
This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.
Speedo is one of the world’s most iconic swimwear brands, built on a heritage of innovation, performance and a lifelong love of swimming.
From elite competition to everyday fitness, leisure and learning, Speedo creates product for every type of swimmer. It is a brand trusted in the water because it understands what matters: fit, movement, comfort, durability, confidence and performance.
Joining Speedo means becoming part of a team that cares deeply about helping people feel at home in the water, whether they are chasing a personal best, building confidence, training regularly or discovering the joy of swimming for the first time.
We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
You can find full details of our benefits and perks on our UK Benefits page.
We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:
Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.
Pioneering brands that make life better.
Pioneering brands that make life better. We are Pentland Brands, a global family business bringing some of the most loved sports, outdoor and lifestyle brands to millions of people around the world. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, ellesse, Red or Dead, KangaROOS and Mitre. We’re also the UK footwear and apparel licensee for Kickers. All our brands have their own unique identities and every one of them is powered by Pentland. We're a truly global business, with 21 offices in four continents. We’re always on the lookout for talented, enthusiastic people to help shape our future. We celebrate difference and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do. To find out more go to www.pentlandbrands.com or follow us @pentlandbrands on Twitter or Instagram.
Offices: 77 Hatton Garden, Johnson Gardens, London, England EC1N 8JS, GB · Enterprise Way, ng2 Business Park, Nottingham, Nottinghamshire NG2 1EN, GB · 12 Colima Avenue, Sunderland Enterprise Park, Sunderland , Tyne & Wear SR5 3XB, GB · Endura Ltd 3 Starlaw Business Park, Livingston , West Lothian EH54 8SF, GB · 6251 Katella Ave, Cypress, 90630, US
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