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Manage the end-to-end performance and optimization of 7-Eleven Canada's digital ecosystem, including websites and apps. Lead UX/UI quality, SEO/SEM strategy, and collaborate with U.S. product teams to drive conversion and brand consistency.
Requires a Bachelor's degree in Marketing, Business, or a related field and over 5 years of experience in digital product management or web optimization. Must possess strong technical leadership skills and expertise in CMS platforms and digital performance measurement.
7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.
This position is open to candidates across Canada. For candidates based in Surrey, the role follows a hybrid work model. For the right candidate, a fully remote arrangement may also be considered.
The Manager, Web & Digital Experience is customer-obsessed and data-driven, and responsible for the end-to-end management, performance, and optimization of 7-Eleven Canada’s digital ecosystem. This role ensures all website and app experiences – including 7-Eleven.ca, SpeakOut, 7Rewards, 7Now, and future digital products – deliver best-in-class usability, performance, and brand consistency.
Reporting to the Sr. Manager, Digital & E-Commerce, this role leads the Canadian web and digital platform experience, partners closely with U.S. product and development teams, and provides strategic oversight and technical leadership of UX/UI quality across all customer-facing digital touchpoints. This role also provides operational oversight of digital platform functionality, content management systems, digital integrations, and web performance optimization across owned digital properties. This role also directly manages and coaches the Specialist, Web & Digital Experience to deliver seamless and conversion-driving digital experiences.
Manage and own the full lifecycle, performance, optimization, and content for 7-Eleven.ca and the SpeakOut websites, ensuring alignment with business priorities and content strategy.
Define the Canadian web and digital platform strategy aligned with business objectives and content strategy, including SEO, user experience, conversion optimization.
Ensure platforms deliver exceptional UX/UI, fast performance, accessibility compliance, and strong alignment with brand and business goals.
Oversee integrations between Canadian web properties, the 7Rewards app, 7Now delivery experiences, and future digital channels (e.g.,7Merch, e-commerce initiatives).
Oversee platform operations including CMS governance, release coordination, digital workflows, and support for ongoing platform stability and performance.
Provide UX/UI leadership across all owned digital platforms, validating design feasibility within CMS and platform templates.
Guide the Specialist, Copywriter, Graphic Designer, and marketing stakeholders to ensure cohesive, on-brand digital experiences.
Collaborate with U.S. development teams and external design partners to align on technical capabilities, design direction, and roadmap priorities.
Provide guidance on technical feasibility, CMS limitations, responsive behaviour, and implementation requirements during digital project planning and execution.
Own and manage digital performance KPIs for all Canadian web properties, including engagement, conversion, task completion, site speed, SEO/SEM performance, and user behaviour.
Lead ongoing performance analysis dashboards, and monthly reporting, translating insights into optimization recommendations.
Monitor and provide recommendations for improvements related to site speed, technical SEO health, mobile performance, accessibility compliance, and customer experience optimization.
Lead SEO strategy through regular audits, content optimization, and technical improvements to grow rankings for key commercial and high-intent terms (e.g., “coffee near me,” “pizza near me”).
Partner with agency and internal teams to execute SEM strategy, including performance monitoring, landing page optimization, and alignment with search demand trends.
Embed SEO/SEM best practices into content development, campaign briefs, and digital initiatives.
Ensure that online store listings are kept up-to-date and optimized.
Partner with internal and external teams to support technical SEO implementation, metadata governance, URL structure management, and search optimization best practices.
Develop and maintain a Canadian digital platform product roadmap aligned with business priorities, marketing strategy, and U.S. development timelines.
Represent Canadian business needs in monthly U.S./Canada digital meetings, advocating for enhancements that improve customer experience and operational efficiency.
Collaborate with technical, agency, and platform partners to prioritize enhancements, resolve operational issues, and support platform evolution.
Directly manage and coach the Specialist, providing clear priorities, feedback, and development support.
Champion a culture of data-driven decision-making, customer-centric design and continuous optimization within the marketing team.
Bachelor’s degree in Marketing, Business, Digital Media, or a related field; advanced training or certifications in product management, UX/UI, SEO/SEM, or analytics are strong assets.
5+ years of experience in digital product management, platform ownership, or web/app optimization — ideally in retail, convenience, QSR, or consumer brands.
A passion for starting with the customer and building a customer- and data-obsessed digital team.
Strong technical capabilities with the ability to lead digital platform optimization, web operations, and customer-facing digital experiences within CMS-driven environments.
Strong understanding of CMS platforms, UX/UI design principles, and mobile app ecosystems.
Knowledge of website architecture, digital integrations, responsive web behavior, technical SEO, and digital release processes.
Experience collaborating with developers, agencies, or technical platform teams to deliver digital enhancements and troubleshoot platform issues.
Demonstrated experience in SEO/SEM strategy, web analytics, and digital performance measurement.
Proficiency with digital analytics tools and reporting platforms.
Strong project management capabilities with a proven ability to manage multiple priorities simultaneously.
Excellent communication, stakeholder management, and cross‑functional collaboration skills.
Experience leading teams and managing direct reports.
If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative For Hiring.
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.
The 7‑Eleven brand is known and loved around the world, and our iconic products are a big part of the American culture.
7-Eleven introduced the world to convenience. And in return, the world made us the #1 convenience retailer. It started with a simple idea – give customers what they want, when and where they want it. That was 1927. And what started on a single ice dock in Dallas, Texas, has since grown to more than 70,000 locations in 18 countries around the globe. The idea may have been simple, but it started a retail revolution.
Offices: 3200 Hackberry Rd, Irving, TX 75063, US
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