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The Head of OFF Premise Modern Trade is responsible for defining and executing the Modern Trade channel strategy to drive sustainable growth across key customers and e-commerce platforms. This role involves leading a high-performing team, managing trade marketing investments, and collaborating with cross-functional departments to maximize channel performance.
Candidates must hold a Bachelor's degree and possess at least 7 years of managerial experience in Trade Marketing or Marketing roles. Strong commercial and financial acumen, excellent stakeholder management skills, and fluency in English are required for this position.
Head of OFF Premise Modern Trade
Department: Trade Marketing
Location: Head Office
Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan.
Asahi Europe & International runs 19 production facilities in 9 countries across Europe and North America and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel.
Ursus Breweries is the largest beer producer in Romania and the leader of the Romanian beer market. The brands in the Ursus Breweries portfolio include URSUS, Timișoreana, Ciucaș, Peroni Nastro Azzurro, Kozel, Azuga, Pilsner Urquell, and Asahi Super Dry and is part of Asahi Europe & International.
Currently, Ursus Breweries operates three breweries located in Brașov, Buzău, and Timișoara, as well as a small-scale production facility in Cluj-Napoca.
For more information about the company and its programs, please visit www.ursus-breweries.ro and www.desprealcool.ro.
Role Overview:
The Head of OFF Premise Modern Trade is responsible for defining and executing the Modern Trade channel strategy to drive sustainable and profitable growth across key customers and sub-channels, including e-commerce and online marketplaces.
This role translates company, category and brand priorities into effective customer activation plans, ensuring excellent execution, strong return on trade investments and customer-centric shopper engagement. As a key commercial leader, the position collaborates closely with Sales, Marketing, Revenue Management and Finance to maximize channel performance while leading and developing a high-performing Modern Trade Trade Marketing team.
Responsibilities:
Requirements (must have):
Requirements (nice to have):
We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
We are Asahi Europe & International (AEI), part of Asahi Group Holdings, a leading global beer, spirits, soft drinks and food group listed on the Tokyo Stock Exchange. With a rich history we have an extensive footprint across Europe and run 19 production facilities across 9 countries. We are proud to be the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel and Pilsner Urquell. We inspire consumers to enjoy our beers responsibly, and our commitment to moderate drinking is fundamental to how we do business. We offer a wide choice of non-alcoholic options and educate consumers on the adverse effects alcohol may have on society when not consumed in moderation. We are committed to conducting our business responsibly, with regard to the environment and society. Must be 18+ to follow. Please don’t share content with under 18s.
Offices: 88 - 100 Chertsey Road, Woking, Surrey GU21 5BJ, GB · Ovocny trh 8, Prague , Prague 110 00, CZ
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