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$120k–$195k/yr
Full-time
bachelor degree, postgraduate degree
Medical insurance, Dental insurance, Medical reimbursement, Dependent care reimbursement, Paid disability, Long-term care
Posted 8d ago
~40 hrs/week
Responsibilities
The Sr. Director of Media and Public Relations will lead the organization's media strategy, oversee the multi-media news division, and manage rapid response and crisis communications. This role involves crafting compelling narratives from complex legal issues and positioning the organization as a leading voice in national conversations.
Requirements
Candidates must have a bachelor's degree in communications, journalism, or a related field and at least 10 years of experience in media relations or strategic communications. A proven track record of building high-impact media relationships and managing crisis communications is essential.
Full job description
Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.
Location: Lansdowne, VA; Washington, D.C.
Team Overview
As the Sr. Director of Media & Public Relations, you will shape and protect ADF’s public voice. Reporting to the Vice President of Public Relations & Communications, you will lead ADF’s media strategy, oversee the multi-media news division, manage rapid response and crisis communications, and ensure ADF’s messaging is strategic, consistent, and impactful. This role is both strategic and hands-on, requiring a leader who can build influential media relationships, craft compelling narratives from complex legal issues, respond quickly to emerging conversations, and position ADF as a trusted and leading voice on the most urgent cultural and legal topics of the day.
Key Responsibilities
Strategic Media Leadership
Develop and execute a comprehensive media and public relations strategy aligned with ADF’s mission, brand, and legal advocacy objectives.
Translate complex legal principles into accessible, compelling messaging that resonates with key audiences and advances ADF’s influence.
Oversee messaging development for internal, external, and alliance audiences across multiple platforms.
Direct communication efforts across earned, owned, and paid media channels — including press releases, op-eds, video/audio content, and public events.
Identify and pursue opportunities to position ADF and its leaders as authoritative voices in national conversations on freedom and advocacy.
Media Relations & Thought Leadership
Build and maintain high-impact relationships with top-tier media, journalists, influencers, and opinion leaders to maximize visibility and coverage.
Lead ADF’s rapid response efforts by identifying and acting quickly on breaking news, cultural moments, and emerging trends.
Oversee the creation of proactive media strategies and events to amplify ADF’s profile, showcase cases, and shape public conversations.
Foster surrogate commentary and third-party advocacy by cultivating a strong network of aligned voices to amplify ADF messaging.
Crisis Communications & Risk Management
Serve as the organization’s first line of defense during crises, leading swift, strategic communications responses that protect ADF’s reputation.
Anticipate potential risks, develop crisis playbooks, and train staff and leadership on effective public response.
Coordinate with legal teams to ensure all external communications are accurate, compliant, and aligned with legal and ethical standards.
Messaging Oversight & Content Strategy
Direct the creation of high-impact media content designed to reach and engage target audiences, including articles, commentaries, interviews, videos, podcasts, and web content.
Ensure all communications are optimized for digital distribution and search discoverability.
Oversee training, preparation, and deployment of attorneys, spokespeople, and staff for media appearances and public speaking opportunities.
Measurement, Reporting & Continuous Improvement
Define KPIs, track results, and report on media performance, audience reach, and message effectiveness.
Use data and insights to inform strategy, optimize campaigns, and ensure agility in responding to opportunities.
Manage budgets for media initiatives, ensuring resources are used effectively and aligned with strategic priorities.
Minimum Qualifications
Bachelor’s degree in communications, journalism, public relations, or a related field.
10+ years of experience in media relations, public affairs, or strategic communications.
5+ years of experience leading a communications or media team.
Demonstrated success designing and executing impactful media and PR strategies that shape public opinion and advance organizational objectives.
Exceptional ability to distill complex legal and policy issues into clear, compelling messages for diverse audiences.
Proven track record of building strong relationships with national and international media outlets and securing high-impact coverage.
Skilled in crisis communications, managing sensitive situations under pressure and protecting organizational reputation.
Experienced in defining KPIs, analyzing performance data, and adapting strategies to maximize impact.
Deep understanding of emerging media platforms, content optimization, and audience engagement strategies.
Strong team leader and cross-functional collaborator who can inspire, coach, and direct others while partnering effectively across departments.
Commitment to maintaining brand integrity, consistency, and tone across all external communications.
Preferred Qualifications
Master's degree in communications, journalism, public relations, or related field.
Prior experience in legal, policy, think-tank, or faith-based nonprofit environments.
Pay & Benefits
At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth. While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.
Want to Know More About ADF?
This salary range is reflective of a position based in Washington, D.C. This range isa good faithestimate, and the actual salary may vary based on the candidate’s experience, skills, qualifications, and office location.
Washington, D.C. Salary Range
$119,800—$176,500 USD
This salary range is reflective of a position based in Lansdowne, VA. This range is a good-faith estimate, and the actual salary may vary based on the candidate’s experience, skills, qualifications, and office location.
The world's largest legal organization advancing the God-given right to live and speak the truth.
Industry
Law Practice
Company size
201-500 employees
Founded
1994
Headquarters
Scottsdale, AZ
LinkedIn followers
22,963
Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. ADF was launched in 1994 by a large group of Christian ministry leaders with one mission in mind: to keep the doors open for the Gospel by advocating for religious liberty, the sanctity of life, and marriage and family.
For information on careers and current open positions at ADF, please visit ADFlegal.org/careers.
Offices: 15100 N. 90th Street, Scottsdale, AZ 85260, US
Non-profitChristianReligious FreedomSanctity of Human LifeTraditional Family ValuesAlliance-buildingStrategyCommunicationAdvocacyFunding
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