Shanghai, Shanghai, China · Hybrid
Job Description Summary: Manager: Senior Director, Integrated Marketing Experience (IMX) Location: Shanghai, China Role Type: People Leader Language: Fluent English & Mandarin Please note: This role is not fully remote. …
Skills: Media Operations, Retail Media Planning, Budget Management, Strategic Leadership, Stakeholder Engagement
Shanghai, Shanghai, China · On-site
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Shanghai, Shanghai, China · Hybrid
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Shanghai, Shanghai, China · Hybrid
Our Craft The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a…
Skills: Brand Strategy, Strategic Planning, Budget Management, Campaign Management, Market Analysis
Shanghai, Shanghai, China · Hybrid
Our Craft The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a…
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Shanghai, Shanghai, China · On-site
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop b…
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Shanghai, Shanghai, China · On-site
Overview - Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth; - Analysis and define the account growth opportunities, mak…
Skills: Key Account Management, O2O Strategy, Sales Negotiation, Trade Marketing, Business Analysis
Shanghai, Shanghai, China · Hybrid
Our Craft The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a…
Skills: Trade Marketing, Commercial Acumen, Sales Operations, Data Analysis, Stakeholder Management
Shanghai, Shanghai, China · On-site
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with kindness and humility, we deliver food innovations, craft inspired fragrances and develop be…
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Shanghai, Shanghai, China · On-site
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Shanghai, Shanghai, China · On-site
Overview Grow & develop business in assigned markets & accounts by selling & executing planned territory initiatives and effectively coach frontline sales team for improved execution 通过卖进产品和执行区域活动来促进和发展区域内市场，有效的辅导一线销售团队人…
Skills: Sales Management, People Leadership, Key Account Management, Merchandising, Negotiation
Shanghai, Shanghai, China · Hybrid
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop b…
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Shanghai, Shanghai, China · On-site
Overview 1.Help regional sales complete the transformation of the company’s execution culture system -Crystalize TDM,TDS key priority and embed executional priorities based on dynamic business contexts. -Develop ex…
Skills: Front-line Business Management, Dealer Management, Sales Execution, Cross-functional Coordination, Problem Solving
Shanghai, Shanghai, China · On-site
Overview 1.Help regional sales complete the transformation of the company’s execution culture system -Crystalize TDM,TDS key priority and embed executional priorities based on dynamic business contexts. -Develop ex…
Skills: Front-line Business Management, Dealer Management, Sales Execution, Cross-functional Coordination, Problem Solving
Shanghai, Shanghai, China · On-site
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with kindness and humility, we deliver food innovations, craft inspired fragrances and develop be…
Skills: Sourcing Strategy, Portfolio Management, Contract Negotiation, Supplier Relationship Management, Cost Optimization
Shanghai, Shanghai, China • Hybrid
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Lead the governance, activation, and performance of paid and retail media investments across the enterprise portfolio. Partner with senior leadership and agencies to shape media strategy and build a high-performing media organization.
Requires a bachelor's degree and over 15 years of experience in media or marketing operations, with at least 7-10 years in leadership roles. Proven track record in managing large-scale media ecosystems and substantial budgets, preferably within the CPG or food and beverage industry.
Manager: Senior Director, Integrated Marketing Experience (IMX)
Location: Shanghai, China
Role Type: People Leader
Language: Fluent English & Mandarin
Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup
Role Summary
The Senior Director, Media & Retail Media Operations is the enterprise leader responsible for the governance, activation, and performance stewardship of paid media and retail media investments across the portfolio. The role oversees a significant annual media budget and ensures disciplined planning, buying, optimization, and measurement across brand, performance, and retail media channels.
The role ensures seamless integration between brand media, performance media, and retailer media ecosystems to drive both brand growth and commercial impact.
Operating at the intersection of Marketing and Customer & Commercial, this role partners with senior leadership and external agency executives to shape media strategy, strengthen retail media capability, and elevate measurement rigor. In parallel, the role builds and leads a high-performing media organization equipped to deliver operational excellence and future-ready capability in an increasingly complex media landscape.
What you’ll do for us
Enterprise Media & Retail Media Leadership
Lead the end-to-end media and retail media operations agenda across the system, overseeing a significant annual media investment budget and ensuring disciplined allocation aligned to strategic priorities
Set the long-term operating model for media execution, governance, and performance management across markets
Ensure investment effectiveness, efficiency, and transparency at scale
Strategic Direction & Thought Leadership
Shape the strategic roadmap for media and retail media operations, anticipating shifts in consumer behavior, retail ecosystems, and platform evolution
Provide strategic guidance to senior Marketing and Commercial leaders on media investment choices, trade-offs, and long-term capability development
Translate business ambition into clear media priorities and operational frameworks
Senior Stakeholder Engagement
Serve as a trusted advisor to the most senior stakeholders across Marketing, Commercial, Digital, and Franchise leadership
Engage directly with global agency leadership, retail media partners, and key external stakeholders to influence strategy, governance, and performance expectations
Represent media and retail media operations in executive forums, driving alignment and decision-making at the highest levels
Retail Media Integration & Commercial Partnership
Lead integration of retail media capabilities into customer and channel strategies, in close partnership with Customer & Commercial Leadership
Establish frameworks for planning, activation, and measurement across retail media networks
Ensure retail media investments drive both brand growth and commercial outcomes
Team Leadership & Capability Building
Lead, develop, and nurture a high-performing team of media and operations professionals
Build strong succession pipelines and invest in capability development to future-proof the organization
Foster a culture of accountability, learning, and continuous improvement
Provide coaching and strategic guidance that elevates team performance and enterprise impact
Performance Stewardship & Continuous Improvement
Oversee media performance governance, including KPIs, ROI measurement, and learning agendas
Drive disciplined performance reviews and optimization cycles across markets and partners
Embed test-and-learn approaches to continuously enhance impact and efficiency
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
Qualifications & Requirements
Education
Bachelor’s degree required, Advanced degree preferred
Experience
15+ years of progressive experience in media, digital marketing, or marketing operations roles
7–10+ years of leadership experience, including leading senior teams or cross-market functions
Proven track record managing large-scale, multi-market media ecosystems, including paid media and retail media networks
Significant experience working with global media agencies and managing complex agency operating models
Demonstrated experience operating in global, matrixed organizations; CPG or food & beverage experience strongly preferred
Experience managing substantial media investment budgets and driving measurable ROI at scale
Functional & Technical Expertise
Deep understanding of paid media execution, media operations, and agency models
Strong knowledge of retail media planning, activation, and measurement
Experience with media governance, performance management, and ROI measurement
Ability to balance strategic ambition with operational discipline
Leadership & Ways of Working
Enterprise-level leadership presence and credibility
Strong influencing skills across Marketing, Commercial, and external partners
Strategic thinker with a strong execution and operational mindset
Clear, confident communicator comfortable engaging senior executives
Exposure to World Class Leaders: Availability to global leaders that will expand your network and exposure you to emerging technologies and techniques.
Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate and innovate.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Location(s):
ChinaCity/Cities:
ShanghaiTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
August 14, 2026We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference. We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners. If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference. Learn more at: www.coca-colacompany.com/careers
Offices: One Coca-Cola Plaza, Atlanta, GA 30313, US · 20860 N Tatum Blvd, Phoenix, AZ 85050, US · 60 Deans Rhode Hall Rd, Monmouth Junction, NJ 08852, US · 1150 Sanctuary Pkwy, Alpharetta, GA 30009, US · 15 Westcreek Blvd, Brampton, ON L6T 5T4, CA
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