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Lead and execute overseas influencer marketing initiatives to drive user growth and engagement through the management of KOLs and KOCs. Develop creator incentive programs and content strategies while maintaining feedback loops between the community and product teams.
Requires a bachelor's degree and preferably at least one year of experience in user operations or influencer management. Candidates must be proficient in English and Mandarin Chinese and possess a deep passion for gaming and ACG culture.
Lead and execute overseas influencer marketing initiatives (KOL/KOC). You will be responsible for sourcing, recruiting, and managing creators on key global platforms to achieve user growth and engagement targets.
Build and nurture a thriving creator ecosystem. Develop and launch creator incentive programs based on gaming trends and hot topics. Formulate tailored content marketing strategies for different game genres to foster a vibrant UGC (User-Generated Content) community.
Adopt a product-driven approach to scale operations. Utilize internal and external tools to develop systematic, scalable strategies for managing and activating large groups of KOCs (Key Opinion Consumers).
Manage creator relationships and feedback loops. Oversee the day-to-day communication with creators, serving as the key point of contact. Establish and maintain effective feedback channels between the creator community and the product/development teams.
Conduct market intelligence and strategy iteration. Continuously monitor industry trends, competitor activities, and viral content. Analyze this data to identify emerging opportunities and iterate on marketing strategies to maintain a competitive edge.
Bachelor's degree or higher. A minimum of 1 year of experience in user operations, community management, or overseas creator/influencer management is highly preferred.
Possess strong logical thinking, a results-driven mindset, and excellent execution skills. Proficient in data analysis, with strong communication and interpersonal skills.
A genuine passion for gaming and/or the broader entertainment industry. Being a seasoned gamer, particularly with experience in global gaming communities, is a significant plus. Familiarity with ACG (Anime, Comics, Games) culture is highly desirable.
Professional working proficiency in both English and Mandarin Chinese is required to liaise effectively with internal and external stakeholders across different regions.
Deeply familiar with major global social media and community platforms such as Discord, YouTube, Twitter/X, TikTok, etc.
NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan. We have developed and published international titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint. NetEase Games works with other industry leaders and premium intellectual property holders to co-develop, distribute and market video games and content to players globally. Since our founding in 2001, we have developed or published hundreds of mobile, console and PC video games.
Offices: NetEase Building, Guangzhou Information Port, No.16 Ke Yun Road, Tianhe, Guangzhou, P.R.C, Guangzhou, Guangdong 510665, CN · NO.599 Commercial Road, Binjiang District, Hangzhou, P.R.China, Hangzhou, Zhejiang 310052, CN · No.810 Yishan rd., Shanghai, Shanghai 200233, CN · Sumitomo fudosan shinjuku oak tower, Nishishinjuku 6-8-1, Shinjuku ku, 4F, Tokyo, 163-6004, JP · Dodam-Building,9-3 Sunae-Dong, Bondang-Gu, Seongnam-Si, Gyuonggi-Do, B-8F, Seoul, 13595, KR
