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The Digital Content Specialist designs, publishes, and optimizes engaging digital content across enterprise channels including the corporate Newsroom and intranet. They collaborate with cross-functional teams to transform stories into compelling digital experiences while leveraging AI tools to enhance productivity and content quality.
Candidates must have a bachelor's degree in a relevant field and at least 3 years of experience in digital communications or content publishing. Proficiency in enterprise content management systems, visual design, and user experience principles is required.
Location Designation: Hybrid - 3 days per week
Digital Content Specialist
Department: Corporate Communications
Team: Editorial & Channels
Reports To: Corporate Vice President, Head of Editorial
Location: New York Life Home Office (Hybrid)
Role Overview:
The Digital Content Specialist is responsible for designing, publishing, and optimizing engaging digital content experiences across New York Life's enterprise communication channels. This role serves as the primary steward of the corporate Newsroom experience while supporting the employee intranet, enterprise newsletters, digital signage, and emerging communication channels.
Working closely with editorial, communications, creative, technology, and business partners, this individual transforms content into compelling digital experiences that strengthen storytelling, improve discoverability, and enhance employee engagement.
The ideal candidate combines strong digital design and publishing skills with a user-centered mindset, a passion for storytelling, and a curiosity for emerging technologies. They leverage AI-enabled tools to improve efficiency, elevate content quality, and continuously enhance the employee experience.
What You'll Do:
Newsroom & Digital Content Experiences
Employee Digital Channels
Creative Storytelling
Optimization & Innovation
Collaboration & Partnership
What You'll Bring:
Required
Preferred
Success Measures
Success in this role will be demonstrated through:
#LI-VL1
#LI-HYBRID
Pay Transparency
Salary Range: $65,000-$92,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.
Job Requisition ID: 94506
For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime. As a mutual company we hold ourselves to the highest standards of transparency, objectivity, and integrity. We’re committed to improving local communities through a culture of giving and volunteerism, supported by our own New York Life Foundation. Join a company that values development, career growth, collaboration, innovation, and diversity & inclusion. Through various resources and programs, you can grow your career while developing personally and professionally. Your life. New York Life. More powerful, togetherᵀᴹ. Insurance • Investments • Retirement • Advisory Services New York Life is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity Investments are offered through NYLIFE Securities LLC (Member FINRA/SIPC), a Licensed Insurance Agency. Advisory services are offered through Eagle Strategies LLC, a Registered Investment Adviser. NYLIFE Securities LLC and Eagle Strategies LLC are New York Life Companies. Not all New York Life agents are licensed to offer investments or advisory services. Only those agents who disclose their affiliation with NYLIFE Securities LLC and/or Eagle Strategies LLC are credentialed to provide the respective products and services. Read our disclaimers: https://nyl.co/socialmedia
Offices: 51 Madison Avenue, New York, New York 10010, US
