PR Vice President (New York/LA)

Department: Lifestyle

Employment Type: Full Time

Location: PURPLE New York

Description

Key Responsibilities

• Serve as the senior strategic lead for key lifestyle accounts, ensuring campaigns are forward-thinking, integrated, and aligned with client goals.
• Develop and implement long-term communications strategies that drive awareness, cultural relevance, and commercial value.
• Provide trusted counsel to clients, serving as their strategic partner across brand communications, campaign development, and reputation management.
• Oversee campaign planning, creative direction, press strategy, event programming, partnership activations, and brand storytelling.
• Collaborate with senior leaders to identify opportunities for innovation and growth within the Lifestyle team.

• Manage the Lifestyle team, fostering an environment of creativity, accountability, and excellence.
• Assign and oversee roles and responsibilities across accounts; ensure teams are structured for both efficiency and development.
• Lead by example, supporting staff development through consistent feedback, mentorship, and performance management.

• Maintain strong, senior-level media relationships across lifestyle, culture, and consumer publications.
• Lead influencer strategy and partnerships, ensuring campaigns are socially led where relevant and engage the right cultural voices.
• Actively engage with the wider cultural and lifestyle landscape to stay ahead of trends, opportunities, and shifts in consumer behaviour.

• Ensure efficient management of budgets, contracts, reporting, and billing across accounts.
• Report to the Senior Vice President and Executive Leadership Team on business forecasting, staffing, and financial planning.
• Lead on new business pitches and organic growth opportunities within your portfolio.

• Partner with colleagues across divisions and international offices to create integrated, multi-market strategies.
• Champion Purple’s culture and values internally and externally — fostering an inclusive, curious, and driven environment.

Skills and Experience

• Minimum 8–10 years of experience in public relations, with a focus on luxury lifestyle clients
• Strong agency background with proven ability to lead accounts and deliver strategic excellence
• Extensive media and influencer contacts across the US, UK, and international lifestyle sectors
• Proven track record of developing and executing high-profile PR campaigns, events, and partnerships
• Confident team leader with experience managing and mentoring junior to senior-level talent
• Excellent written, verbal, and presentation skills
• Adept at navigating high-pressure environments and complex client needs with accuracy and vision
• Entrepreneurial spirit with commercial acumen — able to identify and pursue growth opportunities
• Passionate about culture and the ever-evolving luxury lifestyle space