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$107k–$160k/yr
Full-time
bachelor degree
Posted 42d ago
~40 hrs/week
Responsibilities
The Marketing Manager is responsible for developing and implementing marketing programs for the Kerecis biologics portfolio, acting as a product champion. This includes managing digital campaigns, tradeshows, and collaborating with cross-functional teams to drive commercial priorities.
Requirements
Requires a Bachelor's degree in Marketing or Communications and at least 5 years of marketing experience, preferably in medical devices or healthcare. Candidates must be authorized to work in the U.S. and be comfortable with 20-25% travel and clinical environments.
Full job description
The Marketing Manager owns the development and implementation of Marketing programs for the Kerecis biologics portfolio and will act as a product champion and collaborator between functions to execute on our commercial priorities. The Manager thrives on delivering initiatives across a broad spectrum of marketing responsibilities. In addition to frequent interactions with the sales and cross-functional teams, the Manager will work with business leaders, third party agencies, and relevant stakeholders across the global organization with key functions based in Iceland and Denmark.
The Marketing Manager is a full-time role based in a Kerecis office. The Manager reports to the Director, Product Marketing, US WTR.
Major Areas of Accountability
Become a brand champion for our brands and products, including positioning and messaging, as well as understanding our market, key audiences and competitors
Become an expert on how to differentiate our products in a competitive landscape and collaborate with our Training team to equip sales with the right tools and training to be effective
Collaborate with our campaign manager and copywriter to develop impactful digital campaigns to generate interest and awareness for our products with new and existing customers
Support our Tradeshow plan by collaborating with our Events team on preparing and delivering impactful booths and audience engagement
Take ownership of our marketing toolbox by following formalized review processes and scheduling routine reviews to update or rationalize all marketing content
Collaborate with our Innovation team to provide market insights and launch plans for new product development projects, facilitating cross-functional input on pricing, forecasting, reimbursement
Establish sales team acumen and close working relationships across our commercial team to support the sales force in response to customer and competitive needs
Stay connected with our Medical Affairs and Clinical Affairs teams to support our KOL and evidence plans, connecting with KOLs as needed to gain customer insights and validation
Kerecis employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
Other job duties as assigned
Basic Qualifications
Bachelor’s Degree in Marketing, Communications, or other relevant field of study
5+ Years successful experience in Marketing ideally in med device or healthcare
Experience working with a direct field sales team
Ability to view surgical and clinical procedures and participate in clinical discussions
Must be legally authorized to work in the U.S. on a full-time basis (includes 20-25% travel)
Strong focus on commercial execution, with opportunity to make strategic recommendations
High degree of agility, driven primarily by quarterly goals and including opportunistic initiatives
Ability to collaborate effectively across functions in a growth organization with shifting responsibilities
Core skills to include strong communication, project management, and presentation skills
Proven ability to lead, manage, and prioritize multiple cross-functional projects
Willingness to join a team who values listening, mutual respect, and collaboration
Preferred Qualifications
Experience working with surgeons preferred
Base Salary Range: $107,000 - $160,000
This job description is intended to set forth the core functions required for this position and describe the general nature of the work to be performed. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Job duties, responsibilities and activities may change or be supplemented at any time as necessary. Kerecis is an Equal Opportunity Employer.