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Lead the design and implementation of loyalty and CRM programs to drive customer acquisition, retention, and lifetime value. Collaborate with global and regional teams to align loyalty strategies with local market needs and ensure a unified omni-channel customer experience.
Requires 10-15+ years of experience in loyalty marketing or CRM, preferably within a multinational matrix organization. Must possess strong leadership skills and the ability to manage complex stakeholder ecosystems and performance data.
Job Description:
At bp, we’re committed to creating an inclusive, supportive, and high‑growth workplace where every individual can thrive. Our benefits include flexible working options, an open and collaborative culture, strong work–life balance, comprehensive life and health insurance, medical coverage, and extensive learning and development opportunities to help you shape your career with purpose.
As the Head of Loyalty & CRM, you will play a pivotal role within the local Marketing Leadership team. You will be responsible for driving measurable business impact by shaping and delivering high‑performing loyalty and CRM programs across the market. This position requires close partnership with the VP of Marketing and Networks of Excellence (NoEs) to co‑create global and regional loyalty strategies, ensuring they reflect local customer needs and contextual realities.
You will translate these strategies into effective market‑ready programs that boost customer acquisition, retention, and lifetime value. In addition, you will collaborate with regional and NoE teams to ensure loyalty initiatives are fully integrated into the wider omni‑channel customer experience. This includes serving as a key point of contact for internal and external partners, leading strategic negotiations, and ensuring all contractual obligations are met.
This is a critical leadership role focused on delivering extraordinary loyalty programs that accelerate customer advocacy, strengthen P&L performance, and create a consistent, unified brand experience.
At bp, we believe diversity strengthens our teams and fuels innovation. We are committed to fostering an inclusive environment where everyone is respected, supported, and empowered to grow.
We offer benefits designed to support both work and life, such as:
Join us and help re‑imagine loyalty for the future—driving meaningful customer relationships and long‑term business impact.
Travel Requirement:
Relocation Assistance:
Remote Type:
Skills:
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
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