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Full-time
bachelor degree
Development Programs, Training Opportunities
Posted 21d ago
~40 hrs/week
Responsibilities
The CRM Go-To-Market Specialist drives the execution of CRM strategies across stores and call centers to enhance customer engagement and retention. This includes designing personalized in-store operations, managing CRM tools, and coordinating multi-channel campaign delivery schedules.
Requirements
A university degree in Marketing, Business, or Communication is required, along with 3-4 years of experience in customer-focused environments. Candidates must possess strong skills in data analytics, KPI tracking, and stakeholder management, with fluency in English.
Full job description
Changing Lives, Transforming Careers
At Amplifon, we’re more than a company. As the Global Leader in hearing care, we combine cutting-edge solutions with a personal touch to create unforgettable experiences for our customers.
With a shared vision to empower people and push boundaries, we thrive in a culture built on care, collaboration, and impact. Here, your work fuels innovation, growth, and a purpose that resonates far beyond the ordinary.
Join us and shape a future where sound connects, inspires, and transforms lives.
Life at Amplifon
Working at Amplifon gives you the chance to make your voice heard, build strong working relationships, and create your own tailor-made career.
Here, you’ll find all the support, tools, and opportunities you need to grow, whether it’s through our top-class development programs or by taking on projects in other parts of the world. And your colleagues will be there to motivate and inspire you every step of the way.
Role Overview
The CRM Go-To-Market Specialist will support the marketing function by driving the execution of CRM strategies across stores and the Call Centre. This role focuses on enhancing customer engagement, ensuring seamless alignment between CRM and Sales, and delivering high-performing, data-driven campaigns to support business growth and customer retention.
You will work closely with cross-functional teams including Retail, Call Centre, Training, and IT to implement CRM initiatives, monitor performance, and continuously improve the customer experience.
Key Accountabilities & Responsibilities
Design and execute in-store CRM operations and personalised strategies
Ensure effective alignment and communication between CRM and Sales teams
Implement and manage a dedicated set of CRM tools within stores
Collaborate with Training and IT to deliver CRM plans, actions, and governance
Monitor CRM campaign performance at store level and share best practices across locations
Develop and implement initiatives to maintain high store engagement
Collect and analyse store feedback, ensuring continuous improvement and closing the loop on campaign execution
Liaise closely with the Call Centre to coordinate CRM activities
Plan and manage monthly campaign delivery schedules
Update scripts and oversee channel-specific tasks to ensure alignment with CRM strategy
Track and optimise campaign performance across multiple channels
Ensure all marketing campaigns are delivered on time and within budget
Background & Skills
University degree required (Ideally Marketing, Business Administration and Communication)
Minimum of 3–4 years’ experience in fast-paced, customer-focused environments
Strong knowledge of marketing, CRM, and sales best practices, including processes and tools within highly customer-focused organisations
Strong focus on KPI tracking, performance monitoring, and continuous improvement
Ability to work in cross functionally
Ability to develop marketing strategies based on customer insights that drives business performance
Experience leveraging data and analytics
Internal and external stakeholder management
Excellent verbal (and written) communication skills are essential
The hearing health landscape is changing rapidly, experience with change management is desired
Fluent in English
Putting People First
One of the ways we amplify careers is by helping our people achieve their full potential. We do so by providing constant constructive feedback and training opportunities that empower our people to excel.
In addition, if you’re ready to put in the hard work, we’ll make sure your dedication and achievements are recognised.
Ready to take the next step in your career? Amplify your purpose with Amplifon!
As an employer that embraces Equal Opportunity and promotes inclusion and diversity, we encourage people of all ages and backgrounds to apply.
We empower people to rediscover all the emotions of sound
Industry
Retail Health and Personal Care Products
Company size
10,001+ employees
Founded
1950
Headquarters
Milan
LinkedIn followers
113,982
Total funding
$2.8B
As the global leader in the hearing care retail industry, we have been changing the lives of millions of customers across the globe since 1950. With stores and offices spanning across 25 countries and a team of 20,300 dedicated professionals, we take pride in setting the industry standard as we empower people to rediscover all the emotions of sound.
Amplifon operates in: Argentina, Australia, Belgium, Canada, Chile, China, Colombia, Ecuador, Egypt, France, Germany, Hungary, India, Israel, Italy, Mexico, New Zealand, Panama, Poland, Portugal, Spain, Switzerland, the Netherlands, the United States, and Uruguay.
Read our Netiquette and help us create an inclusive environment to interact within: https://corporate.amplifon.com/en/netiquette?formSearchPage=true
Offices: Via Ripamonti 133, Milan, 20141, IT · Rua Quinta da Fonte, Edifício Bartolomeu Dias, Paço de Arcos, 2774-518, PT · Carrer de Pere IV, 160, Barcelona, 08005, ES · Sihlbruggstrasse 109, Baar, CH-6340, CH · 22 Avenue Aristide Briand, Immeuble Le Visium, Arcueil, 94110, FR
Hearing solutions and services and Specialty retailInformation TechnologyE-CommerceHealth CareRetailAnalyticsBig Data