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Regional Marketing Manager-HO & SUPPORT-Marketing HO
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Full-time
bachelor degree
Posted 23d ago
Apply by Aug 15
~40 hrs/week
Responsibilities
Responsible for planning and executing BTL activities, lead generation drives, and brand visibility initiatives to support sales and branch banking channels. Manages vendor relationships, organizes corporate events, and oversees the marketing aspects of new branch launches.
Requirements
Requires a Bachelor's degree and expertise in BTL marketing, event execution, and stakeholder management. Must be able to align marketing initiatives with regional business plans and maintain brand guidelines.
BTL / Lead Generation Engagements: Planning Marketing Activities for lead generation for Sales and Branch Banking Channel every month.
Tracking of Output: Tracking output of lead generation engagements done for Sales and Branch Banking Channel.
To align marketing initiatives with the overall region’s monthly business plan and execute marketing activation plan for the month for the region.
Vendor Relationship Management : To create new marketing vendors and manage the entire vendor billing and implementation of events using these vendors
Brand Visibility Initiatives: Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues for Brand Visibility. All subject to laid down norms of the organization and government bodies esp. Municipal Corporation
Corporate Salary / NRI Banking / Privy League / Asset Products: Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.
MIS Reporting: Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertaken
Small to Mid to Large Scale Events for Existing Customers / Prospects& Reward & Recognition Programs for Employees : Design and execution of such events and results tracking
Strategic Alliances / Cross Promotion – To identify alliance partners and get discount offers and barter alliances for customers / prospects
Merchandise Solutions for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversions
Managing / Planning for the New Branch Launch. Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.
Branch & ATM hygiene check visits
Creative development process All creative development to be done as per brand guidelines and all regional creative’s approvals to be taken from branding team
One of India's leading banks offering a wide range of financial services that encompass every sphere of life.
Industry
Banking
Company size
10,001+ employees
Founded
1985
Headquarters
Mumbai, Maharashtra
LinkedIn followers
1,638,417
About Kotak Mahindra Group:
Established in 1985, the Kotak Mahindra Group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received a banking license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance company in India to become a bank – Kotak Mahindra Bank Limited.
The consolidated balance sheet of Kotak Mahindra Group is over 1 lakh crore and the consolidated net worth of the Group stands at 13,943 crore (approx US$ 2.6 billion) as on September 30, 2012.
The Group offers a wide range of financial services that encompass every sphere of life. From commercial banking, to stock broking, mutual funds, life insurance and investment banking, the Group caters to the diverse financial needs of individuals and the corporate sector. The Group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, California, Dubai, Abu Dhabi, Bahrain, Mauritius and Singapore. For more information, please visit the company’s website at https://www.kotak.bank.in/en/home.html
Note: Our new toll-free number is 18004100.
SEBI registration details - https://www.kotak.bank.in/content/dam/Kotak/others/sebi-registration-details.pdf
Offices: 36-38A, Nariman Bhavan, 227 Nariman Point, Mumbai, Maharashtra 400021, IN · 8th Floor, Portsoken House, 155-157,, London, EC3N 1LS, GB · 50, Main Street,, Ste. 890, White Plains,, NY, NY 10606, US · Representative Office, Al Otaiba Building,, 907, Hamdan Street, Behind KFC,, Abu Dhabi, AE