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The Marketing Experience Manager plans and executes local branding, marketing, and event activations to drive store traffic and sales growth. They are responsible for managing budgets, cultivating community partnerships, and overseeing localized social media and communication campaigns.
Candidates must have 4–7 years of experience in brand marketing, event planning, or retail marketing, preferably within the luxury sector. A Bachelor’s degree in Marketing, Public Relations, or a related field is preferred, along with strong leadership and analytical skills.
WHO WE ARE:
Saks Fifth Avenue is a leading destination for luxury fashion, driven by a mission to help customers express themselves through relevant and inspiring style. Since its inception in 1924, the company has delivered one-of-a-kind shopping experiences, featuring an expertly curated assortment of fashion and highly personalized customer service. Its unique approach combines an emphasis on the digital customer experience with a strong connection to a network of 33 extraordinary locations across North America for seamless, all-channel shopping. Saks Fifth Avenue is part of Saks Global’s portfolio of top luxury retail brands and real estate assets.
YOU WILL BE:
The Marketing Experience Manager is responsible for planning, managing, and executing all localization, branding, and marketing activities at the store and market level. This role drives traffic and enhances brand equity through strategic event planning, impactful community engagement, and localized social media campaigns. Operating with a distinct commercial mindset, the Manager translates overarching brand strategies into high-impact store activations that deliver clear return on investment (ROI), client retention, and sales growth.
A Creative & Commercial Thinker: You possess the unique ability to design beautiful, engaging brand experiences while maintaining a laser focus on selling KPIs and financial returns.
An Operational Maestro: You thrive in fast-paced environments, managing multiple overlapping project timelines, budgets, and cross-functional communications with exceptional attention to detail.
A Natural Connector: You excel at building long-term, mutually beneficial relationships with local philanthropic organizations, corporate partners, media, and internal stakeholders.
A Collaborative Leader: You are a dedicated team player who believes in a "win together" philosophy, guiding and developing direct reports to reach theIr full potential.
WHAT YOU WILL DO:
Plan and Execute Local Activations: Develop and manage detailed action plans for all in-store events, trunk shows, and brand experiences, coordinating seamless execution with Selling Managers, Corporate Special Events, and Store Leadership.
Manage End-to-End Event Production: Oversee the scheduling, internal/external communication, production, breakdown, wrap-up reporting, and ROI evaluation for every activation.
Cultivate Community Relationships: Identify and develop deep partnerships with local philanthropic organizations, social groups, and corporate entities to maximize store visibility and civic engagement.
Drive Commercial KPIs: Ensure all marketing activations feature clear selling goals, robust Associate follow-up plans, and measurable short- and long-term financial impacts.
Own Calendar and Budget: Formulate and manage the seasonal marketing and events calendar across the market/metro area while taking full ownership of the store's marketing budget.
Direct Content and Copywriting: Manage and write the copy for all localized marketing collateral, including digital and print invitations, direct mail, social media posts, and internal Sales Associate communication.
Lead Social and Communication Channels: Build and execute engaging, brand-compliant social media campaigns and oversee localized email communications and client outreach programs.
Spearhead Purpose-Driven Initiatives: Lead the store’s corporate social responsibility efforts by organizing community service projects in partnership with Human Resources.
Foster Cross-Functional Alignment: Collaborate closely with Merchants, Creative, Corporate Marketing, and external luxury brand partners to ensure cohesive brand messaging.
WHAT YOU WILL BRING:
4–7 years of experience in brand marketing, event planning, public relations, or retail marketing, preferably within a luxury or premium consumer sector.
A Bachelor’s degree in Marketing, Public Relations, Communications, or a related field (preferred).
A proven track record of building, motivating, and coaching individuals or teams to achieve operational excellence. Advanced business acumen and analytical skills, with a demonstrated ability to present performance metrics and strategic overviews at the executive level.
Proficiency with creative and professional tools, including social media management platforms, Microsoft Office (specifically PowerPoint and Word), and a preference for Adobe InDesign and Google Workspace.
Flexibility to work a dynamic retail schedule tailored to business and event needs, which will regularly include evenings, weekends, and holiday periods.
Physical capability to navigate a fast-paced retail floor and event environments, which may require standing for long periods, bending, climbing stairs, and lifting or carrying event production materials up to 10 pounds.
YOUR LIFE AND CAREER AT SAKS FIFTH AVENUE:
Opportunity to work in a dynamic fast paced environment at a company experiencing growth and transformation
Exposure to rewarding career advancement opportunities across the largest multi-brand luxury retailer from retail to distribution, to digital or corporate
Comprehensive benefits package for all eligible full-time employees (including medical, vision and dental)
An amazing employee discount
Benefits: We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, basic life insurance, supplemental life insurance, disability insurance, and a variety of additional voluntary benefits (such as critical illness, hospital and accident insurance).
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Exemplar Luxury Group is an equal employment opportunity employer and is committed to providing reasonable accommodations to applicants with disabilities. If you are interested in applying for employment with Exemplar Luxury Group and would like to request special assistance or an accommodation, please contact [email protected].
Compensation for this role varies by geographic location. The listed range reflects multiple markets, including higher-cost areas. Actual starting pay will be determined based on work location, experience, and other job-related factors.
Connecting Customers to Inspiring Luxury Fashion
Saks Fifth Avenue is a leading destination for luxury fashion, driven by a mission to help customers express themselves through relevant and inspiring style. Since its inception in 1924, the company has delivered one-of-a-kind shopping experiences, featuring an expertly curated assortment of fashion and highly personalized customer service. Its unique approach combines an emphasis on the digital customer experience with a strong connection to a network of extraordinary stores across North America for seamless, all-channel shopping. Saks Fifth Avenue is part of Exemplar Luxury Group (formerly Saks Global), the luxury collective uniting coveted brands with unrivaled customer experiences. Interested in joining our team shaping the future of luxury retail? Explore exciting career opportunities with us here: https://careers.saksglobal.com/us/en/.
Offices: 225 Liberty Street, New York, NY 10281, US
