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$175k–$250k/yr
Full-time
Health Insurance, Vision Insurance, Dental Insurance, 401(k) Match, Equity, Bonus
Posted 22d ago
~40 hrs/week
Remote in New York, New York, United States
Responsibilities
The Founding Marketer will own the end-to-end marketing function, defining the brand narrative and positioning for an AI-native social commerce platform. Key duties include building a content engine, driving product marketing for new launches, and executing demand generation and event strategies.
Requirements
Requires 5+ years of marketing experience in high-growth B2B SaaS or consumer-tech, with specific experience in early-stage startups. Candidates must possess exceptional storytelling skills and a deep understanding of marketing to consumer brands in beauty, CPG, or retail.
Full job description
About Us
We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.
The Role
We're looking for a Founding Marketer to define how Nectar shows up in the world. As our first marketing hire, you'll own the full marketing function end-to-end, from brand and positioning to content, demand generation, product marketing, and field presence. You'll be the storyteller-in-chief for a new category we're actively creating: AI-native social commerce.
You'll work directly with our founders, GTM leadership, and product teams to translate a sophisticated AI platform into a sharp, opinionated narrative that resonates with marketing, social, creator, and CX leaders at the world's leading consumer brands. This is a build role, not a manage role. You should be equally comfortable writing a launch post, briefing a designer, planning a dinner at NRF, and shipping a product marketing brief.
What You'll Be Doing
Define and evolve Nectar's brand, positioning, and category narrative across every surface, website, social, sales collateral, decks, and press
Build and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and POV pieces that establish Nectar as the definitive voice in social commerce
Drive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch motion, and ongoing adoption
Partner with the founders on PR, analyst relations, and earned media moments, building on our recent launch and turning every milestone into category-defining narrative
Build a high-signal demand generation engine, owning the website, SEO, email, paid experiments, and lifecycle to grow inbound pipeline alongside our enterprise sales motion
Plan and execute Nectar's event strategy, including hosted dinners, conference presence at NRF, Shoptalk, Cannes Lions, and exec roundtables with brand leaders
Develop sales enablement materials, customer case studies, and competitive narratives that help our AEs close enterprise deals faster
Partner with product and engineering to translate roadmap into compelling external storytelling, and bring customer and market signal back into the product
Establish marketing analytics, attribution, and reporting so we know what's working and can compound on it
What We're Looking For
5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups, with at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zero
Track record of owning multiple marketing functions, brand, content, demand gen, and product marketing, not just one slice
Exceptional writing and storytelling skills, with the ability to translate complex AI and product concepts into sharp, human, opinionated copy
Deep understanding of how to market into consumer brands, agencies, or marketing technology buyers, ideally across beauty, CPG, retail, or e-commerce
Strong instincts for positioning and messaging in a new or emerging category
Bias to ship. You can run a launch end-to-end without hand-holding, and you'd rather get a campaign live this week than perfect next quarter
Fluent with modern AI tools and use them daily to accelerate your production work
High ownership mindset and the temperament to thrive in ambiguity, fast cycles, and direct founder feedback
Bonus Points
Experience marketing AI, automation, social, creator, or commerce platforms
Existing relationships with marketing, social, or digital leaders at consumer brands
Background in journalism, content strategy, or earned media that sharpened your storytelling instincts
Prior experience building category-defining narrative for a new product or company
Familiarity with social platforms (Instagram, TikTok, Reddit, LinkedIn) as both a marketer and a power user
Experience working closely with founders on PR, analyst relations, or executive communications
What We Offer
Competitive compensation and early equity
Health, vision, and dental benefits + 401(k) match
$100/month mobile/internet stipend for remote employees
Clear career growth opportunities as the company scales
Based on 8480 listings with disclosed salaries, most technology jobs in New York, NY pay between $100k–$235k per year. Individual offers vary with seniority, company size, and specialization.
How many Technology jobs are open in New York, NY right now?
There are currently 10,344 open technology positions in New York, NY listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Technology roles in New York, NY?
Companies currently hiring include JPMorganChase, New York City Housing Authority (NYCHA), Amazon, Capgemini, New York Life, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Technology jobs in New York, NY?
Yes — 5699 of the 10344 open technology positions offer remote or hybrid work (1296 remote, 4403 hybrid).
How do I apply for Technology jobs in New York, NY?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.