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Skills: Digital Strategy, Campaign Leadership, Platform Management, Data Analytics, User Experience
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$110k–$140k/yr
Full-time
bachelor degree, postgraduate degree
Medical Insurance, Dental Insurance, Vision Insurance, 401k Plan Retirement Benefits, Employer Match, Paid Vacation
Posted 35d ago
Apply by Jul 9
~40 hrs/week
Responsibilities
Lead the global digital strategy and manage core platforms to enhance visibility and customer engagement. Drive data-driven optimization and ensure global alignment across marketing and business teams.
Requirements
Requires 8+ years of experience in digital communications or strategy leadership with deep expertise in platforms like HubSpot and Salesforce. A bachelor's or master's degree in Digital Marketing or a related field is preferred.
Full job description
Introduction
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.
Overview
Job Summary
The Communications Manager, Digital Marketing and Platforms, for Hemostasis and Acute Care diagnostics, plays a critical role in shaping Werfen’s global digital presence by designing and delivering data-driven engagement strategies that elevate visibility, strengthen customer connection, and drive measurable business impact. This role is at the center of Werfen’s digital transformation—connecting strategy, platforms, content, and data to deliver a seamless, scalable, and compelling global customer experience.
Responsibilities
Key Accountabilities
Digital Strategy and Campaign Leadership
Define and lead a future-forward global digital strategy
Translate business priorities into impactful, multi-channel digital programs
Ensure all digital initiatives deliver measurable visibility, engagement, and growth
Platform and Ecosystem Ownership
Drive the evolution of core digital platforms (website, HubSpot, HighSpot, Salesforce)
Champion user experience, scalability, and global consistency
Enable adoption and effective use of platforms across regions
Data and Performance Optimization
Use analytics to understand audience behavior and optimize engagement
Establish a culture of test-and-learn and continuous improvement
Track and improve performance across all digital channels
Global Alignment and Governance
Partner across marketing, affiliates, communications, and business teams
Ensure one consistent voice, message, and standard globally
Lead governance for digital content, platforms, and compliance
Operational Excellence and Partnerships
Manage agencies and digital partners as extensions of the team
Optimize budgets, resources, and investments
Deliver high-quality execution at scale
Networking/Key relationships
Worldwide Marketing
Communications teams
Global Marketing Affiliates
Regulatory and Medical Affairs
Cross-functional business teams
External digital partners and agencies
Qualifications
Minimum Knowledge & Experience for the position:
Bachelor’s or master’s Degree in Digital Marketing or related field preferred.
8+ years of experience in digital communications or strategy leadership
Deep expertise in digital platforms (Drupal, HubSpot, HighSpot, Salesforce or similar)
Healthcare or medical diagnostics experience preferred
Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.
Skills & Capabilities:
Strong strategic thinking and ability to translate vision into execution
Proven leadership of complex, global, cross-functional initiatives
Advanced project and program management capabilities
Ability to influence stakeholders and drive platform adoption
Strong financial and vendor management acumen
Travel requirements: Approximately 10%.
The annual base salary range for this role is currently $110,000.00 to $140,000.00. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.
This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave. Our sales roles are eligible for participation in a commission plan and our management, and select professional roles, are eligible for a performance-based bonus.
Closing
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact [email protected] for assistance.
We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.
www.werfen.com
Related keywords
Digital MarketingDrupalHubSpotHighSpotSalesforceHealthcareMedical DiagnosticsMulti-channel ProgramsKPIsDigital TransformationGovernanceComplianceHemostasisAcute Care DiagnosticsCustomer Experience
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.
We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant.
We operate directly in 30 countries, and in more than 100 territories through distributors. Our headquarters are in Barcelona, Spain and our Technology Centers are located in the United States and Europe. Worldwide sales in 2024 were almost € 2.2 billion and our workforce is 7,000 strong.
Offices: Plaza de Europa, 21-23, L'Hospitalet de Llobregat, Barcelona 08908, ES
In Vitro Diagnostics (IVD)ReagentHemostasisAcute Care DiagnosticsAutoimmunitySpecialized DiagnosticsassaysTransfusionand TransplantHospital
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