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We’re seeking a Sr./Director of Demand Generation who thrives in a dynamic environment, relishes the opportunity to build from scratch, and knows how to create significant impact with limited resources. This is both a st…
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Job Description Renesas is seeking a Director of Advanced IC Packaging Development to lead the Next Generation Power Packaging roadmap. This role is pivotal in enabling the AI and Datacenter revolution by developing cutt…
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Full-time
Unlimited vacation policy, 401k with employer match, Flexible schedules
Posted 6d ago
~40 hrs/week
Responsibilities
Develop and execute a comprehensive, full-funnel demand generation strategy to drive pipeline growth and meet sales objectives. Lead cross-functional collaboration with sales, product marketing, and RevOps while managing the marketing technology stack and performance metrics.
Requirements
Requires 7–15+ years of B2B marketing experience with a proven track record in demand generation and scaling high-growth companies. Candidates must be proficient in modern MarTech tools and demonstrate strong analytical skills with a focus on data-driven decision-making.
Full job description
We’re seeking a Sr./Director of Demand Generation who thrives in a dynamic environment, relishes the opportunity to build from scratch, and knows how to create significant impact with limited resources. This is both a strategic and hands-on role where you’ll build the foundation of a modern, scalable demand generation engine, working across marketing, sales development, sales, RevOps, and customer success to drive qualified pipeline.
The ideal candidate is equal parts tactician and strategist—someone who loves experimenting, measuring, and optimizing every stage of the funnel. You must be fluent in both traditional MarTech (HubSpot, Salesforce, Gong, or equivalents.) and dipping all ten toes (if not up to your eyeballs) in leverage emerging AI tools to push our growth forward.
What You'll Do:
Demand Generation Strategy & Execution
Create annual and quarterly Demand Generation plans required to meet a rapidly growing sales team and scaling sales goals.
Develop and own a full-funnel demand generation strategy to drive awareness, engagement, and pipeline for Dusty's category-defining products.
Ability to communicate at executive and board level and translate high level business objectives into a clearly communicated and expertly executed plan.
Translate high-level growth goals into targeted, integrated campaigns across channels (email, digital, events, content, ABM, webinars, paid social, etc.). Own end to end coordination of execution of programs.
Define methodologies for measuring and monitoring the success of these programs; quantity of responses, quality of responses and follow-up activity.
Create a clear testing framework to rapidly iterate, optimize, and scale what works including identification of needle-moving busting AI technologies.
MarTech, Data & Analytics
Own the Demand Gen MarTech stack—including increasingly more emerging AI marketing tools and in-house AI agents.
Set up and optimize tracking, attribution, and lead lifecycle reporting to ensure data-driven decisions.
Define and report on KPIs such as MQLs, SQLs, pipeline velocity, CAC, and ROI.
Collaboration & Cross-Functional Partnership
Partner closely with Sales to align on ICPs, qualification criteria, and SLA between marketing and SDRs.
Collaborate with Product Marketing on messaging, segmentation, and campaign assets.
Coordinate with RevOps to ensure a seamless lead handoff and nurture process.
Team Building & Leadership
Initially lead as a player-coach—executing directly while laying the foundation for future team growth.
Oversee external agencies/vendors as needed to augment capacity.
Recruit, mentor, and develop a high-performing demand generation team over time.
Who You Are:
7–15+ years in B2B marketing with deep expertise in demand generation, ideally in a high-growth startup or category-creating company.
Demonstrated success in designing and scaling demand gen programs with measurable impact on revenue.
Strong experience with marketing automation, CRM, and sales enablement tools (HubSpot, Salesforce, Gong, Clay, etc.).
Comfortable working in an early-stage, scrappy environment—figuring things out quickly and independently.
Passion for using and experimenting with AI-driven marketing tools (e.g. content generation, predictive scoring, chatbots, personalization, etc.).
Excellent analytical skills and a love for performance metrics.
Nice-to-Have
Experience marketing a product that bridges physical + digital industries (hardware, robotics, construction tech, or similar).
Exposure to account-based marketing (ABM) strategies.
Previous ownership of field marketing or event-driven demand programs.
Why You Should Join:
In joining our team, you’ll become an important part of a small and fast-growing company. We are daring to accomplish something big, do you want to be a critical part of Dusty’s success? We are deeply committed to our mission, and we believe in removing roadblocks that distract us from reaching our goals.
To that end, we offer an unlimited vacation policy, a 401k with employer match, reasonable work hours, and flexible schedules. We know that our best work happens when we feel well-rested and capable of focusing all of our energy on making Dusty successful!
Strong, effective teams are composed of people with a diverse set of backgrounds and experiences who bring a variety of perspectives to their work. We actively encourage applications from a diverse pool, including those from historically under-represented groups such as women, people of color, people who identify LGBTQ, people with disabilities, and immigrants.
Our Code of Conduct:
Dusty Robotics exists to serve a wide variety of customers from all walks of life. We believe that our mission is best served in an environment that is friendly, safe, accepting, and free of intimidation or harassment. We do not tolerate abusive behavior.
*We are not accepting unsolicited resumes from third-party recruiters or agencies
Dusty Robotics is the best solution to ensure design integrity in the field through automated construction layout.
Industry
Construction
Company size
51-200 employees
Founded
2018
Headquarters
Mountain View, California
LinkedIn followers
29,060
Total funding
$69M
Dusty Robotics is the best solution to ensure design integrity in the field through automated layout and a streamlined BIM-to-field process. Dusty delivers a combination of hardware, software, and services that fit seamlessly into existing construction work processes by printing digital models directly on the jobsite floor with 1/16" accuracy based directly on Revit or AutoCAD models. Dusty has enabled contractors to print over 100 million square feet of layout across thousands of buildings and is trusted by leading general contractors such as DPR, McCarthy, and Skanska as well as trade contractors in framing, mechanical, electrical, and plumbing.
Offices: 909 San Rafael Ave, Mountain View, California 94043, US
roboticsconstructionlayoutand Construction TechnologyConstructionRoboticsSoftwareReal Estate
Based on 24676 listings with disclosed salaries, most technology jobs in California pay between $114k–$260k per year. Individual offers vary with seniority, company size, and specialization.
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