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$113k–$190k/yr
Full-time
Upskilling Tools and Resources
Posted 5d ago
~40 hrs/week
Responsibilities
The Director of Digital Strategy & Experience defines and drives the company's digital strategy across content, performance, and lifecycle marketing. This role owns the end-to-end digital customer journey and leads a multidisciplinary team to optimize engagement and conversion.
Requirements
Requires 5+ years of experience leading cross-functional digital teams with deep expertise in headless CMS, SEO, and CRM platforms. Candidates must demonstrate a proven track record in scaling experimentation programs and managing complex digital ecosystems.
Full job description
Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at www.sphereentertainmentco.com.
Who are we hiring?
The Director of Digital Strategy & Experience is responsible for defining and driving the company’s digital strategy across content, experience, performance, analytics, and lifecycle marketing. This role owns the end‑to‑end digital customer journey across all digital touchpoints and ensures digital channels support business objectives through strong content, discoverability, performance, and website health. The role leads a multidisciplinary team and works closely with product, engineering, creative, and marketing stakeholders to deliver best-in-class digital experiences that drive engagement, conversion, and retention.
What will you do?
Digital Strategy & Optimization
Own Sphere’s end‑to‑end digital strategy, including content, discoverability, performance, and analytics, ensuring alignment with brand, marketing, and business goals
Collaborate with product and engineering teams to develop and optimize company websites and digital platforms, ensuring best-in-class user experience, accessibility, and conversion
Drive end-to-end customer journey mapping and optimization across acquisition, engagement, conversion, and retention
Oversee the digital content ecosystem including web, email, landing pages, and owned media channels
Ensure robust digital tracking and attribution across all digital touchpoints using GA4, Looker, and similar martech tools.
Establish frameworks for personalization, dynamic content delivery, and audience segmentation across digital touchpoints
Own the experimentation program, designing and executing A/B and multivariate testing across digital channels to continuously improve performance, UX, and conversion
Partner with product and engineering teams to inform roadmap priorities, define requirements, and ensure seamless delivery of digital experiences
Lead the strategy and governance of the headless/composable CMS architecture, ensuring content operations are scalable, modular, and efficient across platforms and channels
Define, monitor, and manage digital KPIs and measurement frameworks; leverage analytics and insights to inform strategy, optimize performance, and communicate results to stakeholders
Identify and evaluate emerging technologies, tools, and platforms to enhance digital capabilities and maintain competitive advantage
Organic Discovery & Content
Lead content strategy across owned digital channels, ensuring messaging consistency, brand alignment, and audience relevance.
Collaborate with creative, editorial, and marketing teams to produce high-quality, optimized content across formats
Develop processes (and tools) for regular content audits and updates, addressing issues and opportunities for improvement in real time.
Develop and execute a comprehensive SEO, GEO, and organic content strategy to drive discoverability, traffic, and engagement; leverage AI-driven search, semantic content strategies, and structured data to improve visibility across evolving search ecosystems (traditional search, voice, AI overviews, LLMs)
Oversee technical SEO (on-page optimization, content architecture, link-building strategies, site architecture improvements, schema markup, page speed optimization, server-side rendering); identify and advocate for technical SEO improvements to enhance site crawlability and performance.
Monitor and analyze organic performance metrics, competitive landscape, and algorithm updates to proactively adapt strategies
Lifecycle & CRM Marketing
Own the strategy and execution of lifecycle marketing programs across email, push, SMS, MMS, and other direct channels
Develop segmentation, personalization, and automation strategies to nurture audiences through the customer lifecycle
Optimize customer retention and reactivation strategies through data-driven insights and experimentation
Ensure CRM and marketing automation platforms are leveraged effectively to drive engagement and revenue
People Leadership and Cross‑Functional Collaboration
Lead and mentor a team of digital marketing professionals with clear expectations, performance standards, and accountability
Foster a culture of collaboration, experimentation, continuous learning, and data-informed decision-making
Serve as a strategic partner to marketing, creative, product, engineering, and analytics teams
Present strategic recommendations, performance insights, and digital roadmaps to senior leadership
Manage relationships with external agencies, vendors, and technology partners
Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.
What do you need to succeed?
Extensive digital marketing and web experience with demonstrated effectiveness in driving engagement, conversion, and retention across multi-channel (email, SMS/MMS, paid, and owned) ecosystems.
5+ years leading cross-functional digital teams, including SEO/GEO, UI/UX, analytics, content, and lifecycle/CRM marketing with proven track record owning end-to-end digital ecosystems (website, content, performance, lifecycle channels)
Deep expertise with headless/composable CMS platforms (e.g., Hygraph, Optimizely, or equivalent), including content modeling, API-driven delivery, and multi-channel publishing
Proven track record designing and scaling experimentation programs (A/B and multivariate testing), with hands-on experience using tools such as Optimizely
Deep understanding of SEO (technical, on-page, content), GEO, organic search trends, and evolving search ecosystems (AI overviews, zero-click, voice search)
Experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Attentive, HubSpot, Marketo, or equivalent)
Expertise in digital analytics platforms (Google Analytics 4, Adobe Analytics) and data visualization tools (Tableau, Looker, or equivalent)
Demonstrated ability to develop and execute customer journey strategies across acquisition, engagement, conversion, and retention
Experience managing relationships with external agencies, technology vendors, and platform partners
Strong understanding of web performance optimization, accessibility standards (WCAG), and UX best practices
Experience in entertainment, hospitality, or live events, with familiarity with ticketing ecosystems and event-based customer journeys
Demonstrated leadership ability with a record of mentoring and developing high-performing teams.
Exceptional communication and project management skills, with the ability to manage complex initiatives, influence cross-functional partners, and deliver results in a fast-paced, collaborative environment.
Financial and strategic acumen, including experience managing marketing budgets and tracking ROI.
#LI-Onsite
Pay Range
$113,000—$190,000 USD
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering requests for reasonable accommodations as required.
Sphere Entertainment Co. is a premier live entertainment and media company.
The Company’s portfolio includes Sphere, a next-generation entertainment medium that is redefining the future of live entertainment. Sphere is powered by cutting-edge technologies that ignites the senses and transports audiences to places both real and imagined. The first Sphere venue opened in Las Vegas in September 2023 and will host a wide variety of events, including concerts and residencies from the world’s biggest artists; Sphere Experiences featuring leading Hollywood creatives; and premier marquee events. The Company is having discussions regarding the development of Sphere in other forward-thinking cities.
In addition, the Company includes MSG Networks, which has been a pioneer in regional sports television since its debut as the first regional sports network in the country more than 50 years ago. With two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a companion streaming service, MSG+, MSG Networks serves the nation’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut, and Pennsylvania. MSG Networks features exclusive live local games of five professional sports franchises along with a compelling lineup of critically acclaimed original programming.
More information is available at www.sphereentertainmentco.com
Offices: 3773 Howard Hughes Pkwy, Las Vegas, Nevada 89169, US · 3333 Empire Ave, Burbank, CA 91504, US · 11 Pennsylvania Plaza, New York, NY 10001, US
ArtTechnologyEngineeringand Live EntertainmentMedia and EntertainmentDigital EntertainmentConcertsEvents
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