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Tokyo, Japan · On-site
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Tokyo, Japan · On-site
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The Senior Manager, Digital AI Tech drives the integration and execution of AI and digital technologies across marketing workflows to improve operational efficiency. This role ensures technology adoption is scalable and compliant while partnering with cross-functional teams to deliver measurable business impact.
Candidates must possess a bachelor's degree and 7–10 years of experience in digital marketing, marketing technology, or AI/automation. Proven ability to manage complex projects and influence stakeholders in a matrixed organization is essential.
The Senior Manager, Digital AI Tech is responsible for driving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows.
This role translates strategy into action by embedding AI-powered tools, digital platforms, and automation into day-to-day marketing operations, while ensuring responsible use, governance, and measurable business impact.
Working in close partnership with Marketing Capabilities and Coke ON teams, this role ensures that technology adoption is practical, scalable, and directly connected to how marketers plan, create, execute, and optimize marketing activities.
Key Responsibilities
1. Digital & AI Technology Execution
Lead the implementation and day-to-day operation of digital, AI, and GenAI tools used across marketing (e.g., planning, content creation, personalization, performance optimization).
Translate enterprise and OU AI strategies into clear use cases, pilots, and scaled deployments.
Identify opportunities to improve speed, quality, and effectiveness of marketing execution through automation and AI.
2. Marketing Workflow Integration
Embed digital and AI technologies into end-to-end marketing workflows, ensuring tools are intuitive and aligned with how teams actually work.
Partner with Marketing Capabilities to ensure processes, ways of working, and training are aligned with technology deployment.
Support Coke ON initiatives by enabling data, personalization, and AI-driven engagement use cases where relevant.
3. Adoption, Enablement & Change Support
Drive user adoption of digital and AI tools through hands-on enablement, playbooks, best practices, and ongoing support.
Act as a practical coach to marketing teams, helping them apply AI responsibly and effectively.
Collect user feedback and continuously optimize tools, workflows, and enablement materials.
4. Governance, Quality & Compliance
Ensure digital and AI solutions comply with brand standards, data privacy, security, and enterprise AI governance.
Implement quality control measures for AI-generated content and automated outputs.
Partner with Legal, IT, Data, and Global teams to ensure risk mitigation and compliance.
5. Performance Measurement & Optimization
Define and track success metrics for digital and AI initiatives (e.g., adoption, efficiency gains, quality improvements, campaign performance).
Use data and insights to prioritize enhancements and inform future roadmaps.
Share learnings and best practices with internal and global communities where appropriate.
6. Cross-Functional & Partner Collaboration
Work closely with MarTech, Data, IT, agencies, and technology vendors to deliver solutions effectively.
Serve as the day-to-day point of contact for digital and AI marketing technology initiatives.
Support selective alignment and knowledge sharing with other markets or global teams.
Key Interfaces
Senior Director, Marketing Digital, AI Tech & Capabilities
Marketing Capabilities team
Coke ON and Vending Teams
Brand, Category, and Shopper Marketing teams
IT, Data, Legal, and Global Digital / AI communities
External agencies and technology partners
Qualifications & Experience Required
Bachelor’s degree in marketing, Technology, Data, Computer Science, or related field.
7–10 years of experience in digital marketing, marketing technology, AI/automation, or related roles.
Hands-on experience implementing digital platforms, MarTech tools, or AI/GenAI solutions.
Strong understanding of marketing workflows and content production processes.
Proven ability to manage complex projects and multiple stakeholders.
Experience working in matrixed or global organizations.
Critical Skills & Attributes
Strong execution and problem-solving mindset
Comfortable translating strategy into practical solutions
Tech-curious with a bias for experimentation and learning
Ability to influence without formal authority
Clear communicator able to bridge technical and non-technical teams
Location(s):
JapanCity/Cities:
TokyoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
September 29, 2026We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference. We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners. If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference. Learn more at: www.coca-colacompany.com/careers
Offices: One Coca-Cola Plaza, Atlanta, GA 30313, US · 20860 N Tatum Blvd, Phoenix, AZ 85050, US · 60 Deans Rhode Hall Rd, Monmouth Junction, NJ 08852, US · 1150 Sanctuary Pkwy, Alpharetta, GA 30009, US · 15 Westcreek Blvd, Brampton, ON L6T 5T4, CA
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