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Full-time
Medical cover, Parental leave, Life assurance, Season ticket loans, Training and development, Flexible benefits
Posted 8d ago
~40 hrs/week
Responsibilities
The Brand Partnerships Lead is responsible for proactively pitching and growing partnership revenue while managing a portfolio of key agencies and clients. They will lead the creation of editorially aligned commercial collaborations and ensure revenue targets are met through strategic relationship management.
Requirements
Candidates must have extensive experience in media or creative agencies with a proven track record of pitching and closing high-value cross-media campaigns. Strong communication, organizational skills, and a deep understanding of audience insights and digital advertising are essential for this role.
Full job description
About the role
The Telegraph is constantly evolving its reader-first and subscriptions-first model and how we work with advertisers and commercial partners as a result. We believe that traditional branded content is becoming an outdated practise for editorial businesses, and that instead of responding reactively to all briefs we should be building exciting new types of partnerships founded on true editorial alignment, 1st party data, audience insights, and work with brands long term to achieve their business objectives, rather than focusing on short term KPIs.
To drive better results for brands and relevancy for readers we have therefore transformed our partnerships offering to focus on Editorial Integrated Partnerships (EIPs). EIPs align brands with our core editorial initiatives. We place brands at the heart of our paid-for content, and focus on building partnerships founded on in-depth audience insights, that have real impact and deliver value for the client, the reader and The Telegraph. These partnerships do this by driving brilliant results for our clients, creating a better advertising environment and boosting subscriptions. This person will join a multi-award winning commercial organisation.
The Brand Partnerships Lead will be responsible for proactively and reactively pitching and growing partnership revenue from a diverse client and agency portfolio, and as part of a team be responsible for hitting quarterly partnerships revenue targets. You will work alongside other Brand Partnership Leads to cover the ground of key agencies and clients to create and source opportunities with best in market ideas and pitches. You will be responsible for initiating, writing, pitching, negotiating and closing complex partnerships - and managing internal stakeholders with excellent communication and organisational skills. This role involves taking the lead on initiating and growing editorially aligned commercial collaborations while delivering best in class content executions built around leading creative ideas and strategy.
Key Responsibilities
The Brand Partnerships lead is responsible for managing a key set of agencies and clients (alongside the client team) and driving relationships to win business
Ensuring we are front of mind for all core brands and opportunities by managing excellent relationships at every client level
Joint responsibility for achieving the EIP teams revenue targets
Effectively managing your own pipeline and forecasting to the team
To effectively communicate to all stakeholders internally, meeting deadlines and managing process in a timely manner
Innovating and creating new propositions that fit TMG’s objectives and editorial product
Leading proactive pitching of relevant propositions across external partners including an allocated patch of tier one clients and agencies; creating new relevant opportunities
Championing best practices with a brilliant reputation internally and externally for pitching the best ideas and being able to deliver
Collaborating with the rest of the partnerships, digital and innovation team to ensure we are innovators and thought leaders in the market
Essential Skills
Experience of working in a similar organisation (media owner, media agency or creative agency) proactively pitching and closing high-value cross-media campaigns
Demonstrable innovative approach, ability to pivot approach to support TMG’s editorial and subscriber strategy; appetite for transformation; comfortable challenging and taking a premium publisher thought leadership position in the market
Extensive agency and client contacts (client contacts from Business, Lifestyle, Luxury, or Sport sectors would be an advantage)
Proven exceptional sales ability to senior level clients and agencies
Ability to sell across different categories and passion points, with Travel, Retail, Business & Finance being core commercial areas of focus
Outstanding organisational and time management skills while being able to work to tight deadlines and a fluid workflow
Excellent written and verbal communication skills demonstrated in your previous pitch work, presentations and major pitch win rates.
Experience delivering high-value pitches across disciplines (editorial, advertising, design) and multimedia (with a focus on digital)
Grasp of the power of insight and research, and numerically competent
Excellent interpersonal skills and a good communicator with an eye for detail
The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.
Training and development
With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.
Our commitment to inclusion
At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.
To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.
The latest news, comment and analysis from The Telegraph
Industry
Media Production
Company size
1,001-5,000 employees
Founded
1855
Headquarters
London
LinkedIn followers
172,236
The Telegraph’s mission is to provide content that inspires people to have the perspective they want to progress in life. It delivers quality, trusted, award-winning journalism, 24 hours a day, across its digital and print properties as well as through leading digital partners.
Founded in 1855, The Telegraph has built a diversified commercial model, with equal strength in advertising, subscriptions and circulation, commerce, and events. In 1994, The Telegraph launched an online offering, the first UK publisher to do so. The launch in 2016 of a digital subscriptions model, with clearly defined open and premium content, has enhanced its ability to offer both scale and engagement to support this diversified approach.
The Telegraph’s portfolio includes The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph print titles, and The Telegraph Edition app which offers a digital replication of the newspapers.
27.2 million Britons consume content across the portfolio monthly, with a growing global digital audience through 107 million browsers a month enjoying The Telegraph’s perspective on the world. Additionally, The Daily Telegraph is the UK’s best selling quality broadsheet newspaper.
*NRS PADD July 2017. Adobe Analytics, February 2017.
Adobe Analytics incl: Web, FBIA, AMP, Live News App, Edition App & Apple News, May 2017.
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