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Senior+
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Senior$885K raised
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Washington, District of Columbia, United States · Hybrid
$90k–$120k/yr
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Full-time
bachelor degree, postgraduate degree
401(k), Pension plan, Health insurance, Dental insurance, Vision insurance, Life insurance
Posted 14d ago
Apply by Jul 20
~40 hrs/week
Responsibilities
The Vice President of Marketing Technology is responsible for optimizing the enterprise marketing technology ecosystem to enable personalized, data-driven marketing experiences. This role leads the selection, integration, and governance of marketing platforms while fostering cross-functional collaboration to support enterprise growth.
Requirements
Candidates must have a bachelor's degree and at least 10 years of progressive experience in marketing technology or digital leadership roles. Expertise in marketing platforms, data architecture, and systems integration is required to drive scalable and compliant marketing operations.
Full job description
Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The Vice President, Marketing Technology is responsible for optimizing and advancing the enterprise marketing technology ecosystem to enable personalized, data-driven, and scalable marketing experiences. This role works closely with digital and technology teams to drive the adoption and effective utilization of existing technology capabilities while identifying business needs, capability gaps, and opportunities for future enhancements. The Vice President provides oversight and coordination of the tools, platforms, and processes that support consistent communication, performance measurement, and continuous improvement across marketing channels. Through strong cross-functional collaboration, this leader helps ensure marketing technology capabilities evolve to meet changing business needs and support long-term enterprise growth.
Responsibilities
Defines the business requirements and oversees the selection, integration, and optimization of marketing platforms including analytics, personalization, and campaign orchestration tools.
Ensures marketing platforms are effectively connected, scalable, and secure by partnering with enterprise technology teams, enabling seamless data flow and consistent execution of personalized, data-driven marketing experiences.
Leads the creation and evolution of frameworks, standards, and operating models that empower marketing teams to use technology effectively and consistently across the enterprise.
Assesses current marketing technology capabilities and identify opportunities to modernize platforms, streamline workflows, and improve scalability to drive competitive advantage and future ready marketing operations.
Partners with enterprise technology teams to align marketing needs with existing and emerging technology capabilities, ensuring marketing platforms are effectively developed and leveraged to support personalization, automation, measurement, content delivery, and omnichannel engagement.
Leads the adoption and scaling of personalization capabilities across marketing channels, ensuring teams effectively leverage data-driven insights and establishing measurement approaches to evaluate impact on engagement, conversion, and operational efficiency.
Qualifications
Bachelor's degree in Marketing, Information Technology, Business Administration, Computer Science, or a related field; MBA or relevant advanced degree preferred.
10+ years of progressive experience in marketing technology, digital marketing, marketing operations, or related technology leadership roles, including experience leading enterprise-scale MarTech initiatives.
Demonstrated expertise in marketing technology platforms, including analytics, customer data, personalization, campaign orchestration, automation, and content delivery solutions.
Proven experience leading the selection, integration, optimization, and governance of complex marketing technology ecosystems across large organizations.
Strong understanding of data architecture, systems integration, data privacy, security, and enterprise technology practices to ensure scalable and compliant marketing operations.
Experience developing and implementing operating models, frameworks, standards, and best practices that drive effective technology adoption and consistent execution across marketing teams.
Proven ability to lead cross-functional collaboration with marketing, digital, data, analytics, and technology teams to deliver business outcomes and support enterprise growth strategies.
Strong analytical, strategic planning, and leadership skills, with a demonstrated ability to leverage data-driven insights, personalization, and performance measurement to improve engagement, conversion, and operational efficiency.
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
Regular and reliable job attendance
Effective verbal and written communication skills
Exhibit respect and understanding of others to maintain professional relationships
Independent judgement in evaluation options to make sound decisions
In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
What we do might surprise you!
AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities.
Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age.
From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.
Offices: 601 E Street NW, Washington, DC 20049, US
Based on 818 listings with disclosed salaries, most marketing jobs in Washington, DC pay between $66k–$176k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Washington, DC right now?
There are currently 1,015 open marketing positions in Washington, DC listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Washington, DC?
Companies currently hiring include AARP, American University Library, Signal Tru Brand, Cooley LLP, M+C Saatchi Group, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Washington, DC?
Yes — 631 of the 1015 open marketing positions offer remote or hybrid work (175 remote, 456 hybrid).
How do I apply for Marketing jobs in Washington, DC?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.