Melbourne, Victoria, Australia · On-site
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Melbourne, Victoria, Australia · On-site
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Melbourne, Victoria, Australia · On-site
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Melbourne, Victoria, Australia · On-site
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Melbourne, Victoria, Australia · Hybrid
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The Senior Brand Manager will lead the launch strategy for a new OTC brand while managing the existing Allergic Rhinitis prescription portfolio. They are responsible for driving pharmacy channel activation, developing insight-led marketing plans, and collaborating with cross-functional teams to maximize portfolio growth.
Candidates must hold a bachelor's degree in a life sciences or healthcare discipline. The role requires at least 7 years of healthcare experience, including a minimum of 3 years in commercial marketing within the pharmaceutical or biotech industry.
The Opportunity:
We are seeking an experienced Senior Brand Manager to lead our market-leading Allergic Rhinitis prescription nasal spray and play a pivotal role in the launch of a new OTC brand that will accelerate growth across the Allergy portfolio.
This is an exciting time to join the business as we prepare to bring an innovative brand to the OTC market. The successful candidate will have the opportunity to shape the launch strategy, drive pharmacy channel activation, and establish the brand as a leading choice for pharmacists, pharmacy assistants and consumers.
Reporting directly to the Associate Director, Allergy & Eyecare, this Melbourne-based role offers a unique opportunity to lead strategy across both prescription and consumer healthcare channels, driving brand performance while delivering meaningful outcomes for patients and customers.
Key Responsibilities
Develop and execute insight-led brand strategies and marketing plans to maximise portfolio growth and performance.
Lead the OTC launch strategy, including customer engagement, channel activation and commercial execution.
Drive pharmacy recommendation through education programs that enhance pharmacist and pharmacy assistant confidence and advocacy.
Develop strategies to increase shelf visibility, optimise ranging opportunities and strengthen in-store presence across key pharmacy banner groups and retailers.
Create consumer marketing initiatives that build awareness, encourage self-selection and drive conversion at shelf.
Identify growth opportunities through analysis of market trends, customer insights and business performance.
Manage forecasts, budgets and investments to maximise return on investment.
Equip field teams with compelling tools, resources and training to support customer engagement and execution excellence.
Build strategic partnerships with pharmacy groups, industry stakeholders and key customers to strengthen brand presence and accelerate growth.
Collaborate closely with Medical, Regulatory, Supply Chain, Finance and Commercial teams to deliver successful brand outcomes.
Lead the development of integrated multi-channel campaigns that drive customer engagement and consumer demand.
Experience and Qualifications:
Bachelors' degree in life sciences or healthcare discipline
7+ years' healthcare experience with3+ years' commercial marketing experience in pharmaceutical, biotech or healthcare industry
Experience in managing OTC Pharmaceuticals highly regarded
Experience in a range of commercial roles in multiple therapy areas, sales experience valued
Highly strategic and commercially minded
Agile, adaptable, and responsive to change
Why Join Us?
Lead the launch of a significant new OTC brand in a growing category.
Shape the future of the Allergy portfolio across prescription and consumer healthcare channels.
Work in a highly collaborative cross-functional environment with strong organisational support.
Drive meaningful impact through innovative customer, pharmacy and consumer engagement strategies.
Join a high-performing team focused on growth, innovation and delivering better outcomes for patients.
CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. With state-of-the-art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries around the world.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.
For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.
Watch our ‘On the Front Line’ video to learn more about CSL Seqirus
CSL is a leading global biopharma company with a dynamic portfolio of lifesaving medicines, including those that treat haemophilia and immune deficiencies, vaccines to prevent influenza, and therapies in iron deficiency, dialysis and nephrology. Since our start in 1916, we have been driven by our promise to save lives using the latest technologies. Today, CSL – including our businesses, CSL Behring, CSL Seqirus, and CSL Vifor – provides lifesaving products to patients in more than 100 countries and employs 29,000+ people. Our unique combination of commercial strength, R&D focus and operational excellence enables us to identify, develop and deliver innovations so our patients can live life to the fullest. See our community guidelines: https://bit.ly/3Bs17Ra
Offices: 655 Elizabeth St, Melbourne, Victoria 3000, AU · 1020 1st Ave, King of Prussia, PA 19406, US
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