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Full-time
bachelor degree
Benefits superior to the law, Health and wellness support, Personal and financial wellbeing, Professional development and growth programs
Posted 25d ago
~40 hrs/week
Spanish
Responsibilities
Analyze and develop brand strategies to strengthen positioning and growth within the beverage market. Monitor campaign performance and consumption trends through data analysis.
Requirements
Requires a bachelor's degree in Marketing, Administration, or a related field with 2 to 4 years of experience in brand management, preferably in FMCG. Proficiency in market research, digital tools, and intermediate-to-advanced English is required.
Full job description
Descripción del trabajo:
Nos encontramos en la búsqueda de:
Jefe de marca
Objetivo del puesto
Analizar, desarrollar y dar seguimiento a la estrategia de marca para fortalecer su posicionamiento, consistencia y crecimiento en el mercado de bebidas, a través del análisis de datos, tendencias de consumo y desempeño de campañas.
Recompensas totales:
Beneficios superiores a la ley.
Requisitos:
Licenciatura en Marketing, Administración o afín.
2 a 4 años de experiencia en marketing o gestión de marca (preferentemente en consumo masivo).
Conocimiento en investigación de mercado y análisis de datos.
Manejo de herramientas digitales y plataformas de marketing.
Inglés intermedio-avanzado.
Competencias
Pensamiento estratégico
Orientación a resultados
Creatividad e innovación
Organización y gestión de proyectos
Descripción de la empresa:
Keurig Dr Pepper (Nasdaq: KDP) es una empresa líder en bebidas con más de 150 marcas propias, licenciadas y asociadas que satisfacen una amplia variedad de necesidades y ocasiones. Nuestro negocio de bebidas refrescantes en Norteamérica ocupa posiciones de liderazgo en refrescos carbonatados, agua, jugos y mezcladores, con un portafolio de marcas icónicas como as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® y Core Hydration®. Nuestro negocio global de café abarca más de 100 mercados e incluye el sistema líder de preparación de café individual Keurig® en Estados Unidos y Canadá, junto con marcas de gran prestigio como Peet’s, L’OR y Jacobs, además de otros líderes regionales en café. Nuestros más de 50,000 empleados buscan mejorar la experiencia de cada ocasión de bebidas y café, mientras generan un impacto positivo para las personas, las comunidades y el planeta.
Nos esforzamos por ser un empleador de preferencia, ofreciendo una cultura y oportunidades que empoderan a nuestro equipo para crecer y desarrollarse. Brindamos beneficios sólidos para apoyar su salud y bienestar, así como su bienestar personal y financiero. También ofrecemos programas para empleados diseñados para impulsar su desarrollo y crecimiento profesional, asegurando que se sientan valorados, inspirados y apreciados en el trabajo.
Sea cual sea tu área de experiencia, en KDP puedes formar parte de un equipo orgulloso de sus marcas, asociaciones, innovaciones y crecimiento. ¿Te unirás a nosotros?
Keurig Dr Pepper es un empleador que ofrece igualdad de oportunidades y contrata a solicitantes calificados, además de promover el desarrollo laboral de sus empleados sin importar raza, color religión, género, orientación sexual, identidad de género, expresión de género, edad, discapacidad o asociación con una persona con discapacidad, condición médica, información genética, origen étnico o nacional, estado civil, condición de veterano, o cualquier otro estatus protegido por la ley.
Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.
Offices: 53 South Ave, Burlington, Massachusetts 01803, US · 5301 Legacy Dr, Plano, Texas, US