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The Field Officer is responsible for promoting company products to doctors and pharmacists to achieve sales budgets and generate prescriptions. They must manage territory coverage, conduct retail audits, and execute marketing strategies for new product launches.
The candidate must be able to maintain high daily call averages for doctors and chemists and ensure accurate reporting via MCR and e-detailing tools. Proficiency in building long-term professional relationships and executing clinical activities like symposiums is required.
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1.Field Work & Sales Achievement
Promote company products to the doctors and pharmacists in line with divisional strategies and guidelines.
Achieve the assigned sales budget through effective prescription generation & maintain hygiene.
Ensure timely and sufficient availability of products at chemists/pharmacists to meet prescription demands.
Generate required Personal Order Bookings (POBs) as per division norms.
Proper Coverage, regular visit / frequency of visit, Update Product knowledge, in clinic effectiveness, Input utilisation, Implementing activities. Camps, campaigns.
2.Doctor & Chemist Engagement
Carry out effective RCPA (Retail Chemist Prescription Audit) and record accurate information in the system.
Set clear objectives through Pre-Call Planning for every doctor visit.
Achieve minimum daily call averages:
Doctors: 10 to 12 calls ( as per division norms )
Chemists: Minimum 5 calls
Maintain >95% MCR (Monthly Call Report) coverage.
Ensure continuous customer conversion and prevent prescriber loss by building long-term relationships.
Regularly create and update doctor and chemist lists as per divisional guidelines.
3.Product Promotion & Market Development
Successfully execute strategies for new product launches.
Conduct product demonstrations, symposiums, doctor group meetings, and seminars to enhance prescription generation.
Identify and develop potential markets and customers within the territory.
4.Business Strategy & Feedback
Implement marketing and business strategies designed.
5.E - Detailing & Sales Format
Once tabs are assigned, it is mandatory to use it.
Capture & insert the various inputs i.e. Sample & Doctor Conversion details
Regular MCR Updation with necessary approvals
Reporting – Daily basis
The Care Continues...
Founded by Shri I.A. Modi, Cadila Pharmaceuticals Ltd. is one of the largest privately held pharmaceutical companies in India, headquartered at Ahmedabad, in the State of Gujarat. Over the last seven decades, the company has been developing and manufacturing pharmaceutical products in India and selling and distributing these in over hundred other countries around the world. Focused strongly on Innovation and Research, the company is present in more than forty-five therapeutic areas spread across twelve specialities, including cardiovascular, gastrointestinal, analgesics, haematinics, anti-infectives and antibiotics, respiratory agents, antidiabetics and immunologicals. At Cadila Pharmaceuticals, Research and Development is at the core of all its initiatives, be it Biotechnology, APIs, Formulations, Plant Tissue Culture or Phytochemistry. More than 300 scientists in its various Research and Development setups reinforce the competitiveness of research in the therapeutic areas which have high unmet medical needs. Cadila Pharmaceuticals Excellence in manufacturing facilities is central to Cadila Pharmaceuticals. The company’s formulations manufacturing plant at Dholka near Ahmedabad, Gujarat is spread over hundred acres of land. This state-of-the- art facility is not only impressive in size, but is also USFDA approved. The second formulations manufacturing facility is located at Samba in Jammu and Kashmir. The facility meets most of the stringent quality standards across the globe to produce tablets, capsules, soft and hard gelatin capsules, liquids and orals. Two Active Pharmaceutical Ingredient (API) manufacturing units at Ankleshwar, Gujarat manufacture a wide range of APIs and intermediates including many USFDA-certified products. The company has strong foothold in the African continent through its formulation manufacturing facility at Addis Ababa in Ethiopia. For more information visit: https://www.cadilapharma.com/
Offices: Sarkhej-Dholka Road, Bhat, Ahmedabad, Gujarat 382210, IN · Survey No. 1389, Trasad Road, Dholka, Ahmedabad, Gujarat 387 810, IN · 294, GIDC Estate, Ankleshwar, Gujarat, IN · Survey No. 342, Nani Kadi, Taluka Kadi, Dist. Mehsana, Gujarat, IN · Survey No. 342, Nani Kadi, Taluka Kadi, Dist. Mehsana, Gujarat, IN
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