About Us As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL n…
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Virginia Beach, Virginia, United States · Remote Solely
Entry level
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$141k–$178k/yr
Full-time
bachelor degree
Medical insurance, Dental insurance, Vision insurance, Onsite health & wellness center, Life insurance, Short-term disability
Posted 16d ago
~40 hrs/week
Responsibilities
The Senior Manager of Brand will lead the development and execution of integrated marketing strategies to drive brand growth and consistency across all customer touchpoints. They will also oversee the Marketing Advantage Program and manage creative development, vendor relationships, and cross-functional team collaboration.
Requirements
Candidates must possess a Bachelor's degree in Marketing, Communications, or a related field and at least 7 years of relevant experience. Strong strategic thinking, leadership abilities, and experience in brand development and multichannel marketing management are required.
Full job description
About Us
As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.
With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!
Why You’ll Love Working at STIHL:
Excellent health benefits including Medical, Dental & Vision Insurance
Onsite Health & Wellness Center for employees and eligible family members
Company-paid Life Insurance and Short & Long-Term Disability
Robust retirement offerings including:
A fully vested Pension Plan after 5 years
A 401(k) with generous employer match
Paid time off in addition to 11 Paid Holidays
A strong culture of stability, community, and innovation
Compensation: $141,000- $178,000/ year with bonus opportunities and potential for annual merit increases. Actual compensation will depend on experience, qualifications, and internal equity.
About You
You are a strategic and creative marketing leader with a passion for building strong brands and delivering compelling customer experiences. You have a proven ability to develop, execute, and communicate integrated brand marketing strategies that drive growth, elevate brand equity, and create meaningful connections with customers.
In this role, you will lead STIHL’s brand and retail creative efforts, ensuring a consistent and compelling brand value proposition, creative direction, and messaging across all customer touchpoints. You thrive at translating business objectives into impactful marketing campaigns and creative solutions that support STIHL, its distributors, and retailers while empowering professionals and homeowners with trusted landscaping, tree care, and construction solutions.
You bring expertise in brand strategy, creative development, and cross-functional collaboration, with the ability to influence stakeholders and align teams around a shared vision. You are equally comfortable thinking strategically and executing tactically, using insights and data to optimize performance and maximize impact.
As a secondary area of responsibility, you will oversee STIHL’s unique Marketing Advantage Program (MAP), guiding the development, execution, and continuous improvement of cooperative marketing initiatives across the Inc./Distributor/Branch/Retailer network. You understand how to balance national brand objectives with regional market needs, ensuring marketing investments are activated effectively and deliver measurable results across channels.
Most importantly, you are a collaborative leader who is energized by creating innovative marketing solutions, strengthening retail engagement, and driving long-term growth for an iconic brand.
Job Duties & Responsibilities
Strategic Alignment: Ensure all national and regional brand marketing activities, investments, and communications align with STIHL Inc.’s overarching corporate goals and objectives.
Campaign and Marketing Creative Leadership: Align with global leadership on campaign priorities and planning and provide direction for national and regional campaigns. Manage creative development of campaign and other marketing materials as required. Manage associated budgets, production shoots, and performance reporting to drive brand consistency and measurable impact.
Vendor & Agency Management: Coordinate creative efforts with internal stakeholders and external agencies. Evaluate, recommend, and participate in the selection of vendors and agencies supporting national and regional marketing programs. Oversee agency budgets, invoicing, and cost transparency in collaboration with Purchasing and Stammhaus financial controls.
Brand Planning: Develop and communicate the annual Brand Marketing Calendar to guide national and regional marketing initiatives.
Creative & Executional Excellence: Ensure all creative assets and deliverables align with STIHL’s brand and product marketing vision, maintaining consistency across all touchpoints.
Cross-Functional Collaboration: Partner closely with digital marketing, sales, product, and e-commerce teams to ensure the needs of STIHL Inc., distributors, branches, and retailers are effectively met.
Reporting & Communication: Lead campaign performance reporting with inputs from channel owners. Serve as the primary contact for Stammhaus marketing leadership, providing regular updates on the annual brand marketing plan, spend, and budget progress.
Team Leadership: Lead, coach, and develop brand and regional marketing team members to ensure strong performance, professional growth, and alignment with STIHL’s marketing strategy.
Strategic Counsel: Offer insights, feedback, and recommendations to the VP of Marketing, Executive Leadership Team, and distributor/branch marketing staff to strengthen marketing effectiveness and brand performance.
Additional Responsibilities: Perform other duties as assigned to support overall marketing and business objectives.
Specifications
Bachelor’s Degree minimum requirement in the fields of: Marketing, Communications, Business, Brand Strategy, Consumer or Market Sciences
7+ years of experience preferred
15-30% travel required
Deep understanding of brand marketing strategy development and execution, including the design, management, and implementation of regionally activated programs.
Proven ability to balance and manage the needs and priorities of STIHL Inc., regional branches, distributors, and global headquarters.
Exceptional interpersonal, organizational, and relationship-building skills, with a collaborative leadership approach.
Strong judgment paired with creative problem-solving, negotiation, and conflict-resolution abilities.
Strategic thinker with the ability to translate creative concepts into integrated, multichannel marketing campaigns.
Excellent presentation and communication skills, with the ability to influence and engage stakeholders at all levels.
Highly organized with the ability to manage multiple projects, budgets, and timelines in a fast-paced, dynamic environment.
Demonstrated success fostering cross-functional collaboration and building alignment across complex organizational structures.
Flexible and adaptable, able to navigate change while maintaining focus on key business outcomes.
Proven experience in brand development and marketing management.
Proficient in Microsoft Office Suite, including PowerPoint, Excel, and Word.
STIHL as an employer – THE REASONS WHY WE ARE HERE
STIHL is a leading international mechatronics company with over 19,000 employees worldwide. For almost 100 years, we have stood for quality, innovation and a commitment to actively shaping the future.
At STIHL, high-tech meets a hands-on mentality. For us, working globally and a close-knit team spirit go hand in hand. We create an environment where ideas flourish, responsibility matters and people find their own purpose.
HERE FOR STABILITY
Long-term prospects, personal development and a working environment that combines security with growth.
HERE FOR INNOVATION
From battery technology to digital solutions and robotics: at STIHL, people work on topics that will be relevant tomorrow.
HERE FOR GLOBAL WORK
International collaboration is part of our everyday life – across sites, teams and countries.
HERE FOR CONNECTIONS
Connected worldwide, united together: with colleagues, partners and a strong international network.
STIHL stands for people who tackle challenges with conviction, take responsibility and want to make a difference together.
Data protection is important to us. You can find information on this and our legal notice here:
👉 https://www.stihl.com/en/social-media-privacy-policy
👉 https://corporate.stihl.de/de/footer/impressum
Offices: Badstraße 115, Waiblingen, Baden-Württemberg 71336, DE · 536 Viking Drive, Virginia Beach, Virginia 23452, US · Av, Sao Borja 3000, Sao Leopoldo, RS 93032, BR · Qingdao Export Processing Zone, Qingdao, Shandong Province 266113, CN · Hubstrasse 100, Wil, St Gallen 9500, CH
ForestryAgricultureWorldwide dealer networkPower ToolsDigitalization and smart solutionChainsawsRoboticsand Internet of ThingsE-Commerce
How many Management & Leadership jobs are open in Virginia Beach, VA right now?
There are currently 946 open management & leadership positions in Virginia Beach, VA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Management & Leadership roles in Virginia Beach, VA?
Companies currently hiring include Sentara Health, NAVY EXCHANGE SERVICE COMMAND (NEXCOM), JMT, Starbucks, Five Guys Enterprises, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Management & Leadership jobs in Virginia Beach, VA?
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