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$82k/yr
Full-time
bachelor degree
Health insurance, Dental insurance, Vision insurance, Retirement plan, Paid time off
Posted 22d ago
Apply by Nov 19
~40 hrs/week
Responsibilities
The Manager, Marketing and Communications will lead integrated, multi-channel marketing initiatives and manage digital operations including email, website, and social media. They will also serve as a strategic advisor to leadership, providing data-driven insights and overseeing campaign execution across various organizational programs.
Requirements
Candidates must have 6-8 years of marketing experience and 5-6 years of supervisory or project leadership experience. A bachelor's degree in marketing, communications, or a related field is required, along with strong technical skills in digital marketing platforms and analytics.
Full job description
ASPEN is seeking a Manager, Marketing and Communications to manage and execute integrated, multi channel marketing initiatives that support ASPEN’s mission, programs, products, and services. This role manages ASPEN’s digital marketing operations, including email marketing, website, social media, paid digital advertising, and analytics, while supervising the Digital Marketing Coordinator.
The Manager, Marketing and Communications will serve as a strategic advisor to the Director, Marketing and Communications by providing data-driven recommendations, identifying emerging marketing trends, and contributing to long-term departmental planning. The Manager translates marketing priorities into effective campaigns, ensures consistent branding and messaging across channels, collaborates with internal stakeholders and external vendors, and uses performance data to improve results.
About ASPEN
ASPEN is a global interprofessional community of dietitians, nurses, nurse practitioners, pharmacists, physicians, physician assistants, researchers, scientists, and other health professionals. We provide resources across every facet of nutrition support, including clinical practice, research, and education.
ASPEN supports a hybrid work environment with both 100% remote staff and staff who periodically work in the Silver Spring, MD office.
Primary Responsibilities
Lead ASPEN’s email marketing program by:
Creating, building, testing, and deploying email campaigns, including segmentation, list management, and email best practices.
Providing staff guidance and technical support on email formatting and deployment, managing the email calendar, and monitoring deliverability and campaign performance.
Tracking key metrics (open rate, click-through rate, conversions, engagement), using testing and analytics to improve results.
Managing third-party list rentals, including approvals, scheduling, HTML setup, deployment, and reporting.
Manage and maintain ASPEN’s website by:
Serving as the website subject matter expert and primary contact for website and search vendors, supporting staff with content development, site structure, and best practices.
Ensuring content accuracy, usability, and alignment with organizational priorities while overseeing site structure, navigation, performance, and updates.
Maintaining a schedule of required updates (e.g., annual conference, webinars, certification) and coordinating timely updates with staff.
Reviewing website analytics and applying insights to improve user experience, while working with vendors to improve design and functionality.
Develop and manage ASPEN’s social media and paid digital advertising:
Managing ASPEN’s social media strategy, including content planning and messaging.
Overseeing content development and scheduling through Hootsuite and supervising the Digital Marketing Coordinator.
Managing paid Facebook and LinkedIn advertising campaigns, including targeting, execution, and performance tracking.
Develop and execute ASPEN’s marketing strategies that align with strategic priorities and organizational goals by:
Lead cross-functional marketing initiatives by collaborating with organizational leaders to identify marketing priorities, establish campaign strategies, and ensure alignment across departments.
Working with staff and freelancers to develop messaging, creative concepts, and campaign materials that align with organizational priorities and branding.
Managing campaign strategies including timelines, deliverables, and budgets to ensure coordinated, on-time execution.
Manage ASPEN’s Malnutrition Awareness Week Ambassador Program by:
Recruiting, managing, and engaging ambassadors, including communications, schedules, and participation materials.
Creating and updating Spread the Word materials and ensuring ambassadors have timely access to them. Managing the creation and distribution of the free webinar registration code for ambassadors.
Provide marketing support for ASPEN’s annual conference by:
Supporting all phases of the conference, including session proposals, grant applications, abstract submissions, awards and travel grant applications, registration, Know Before You Go emails, and daily and post-conference communications.
Developing promotional conference materials, including award recipient videos, general session scripts/slides, day-by-day marketing slides, and other materials.
Managing the conference mobile app, including vendor coordination, content collection, and onsite updates. Coordinating award winner photographs on-site.
Executing live social media posts during the conference.
Manage ASPEN’s Google Analytics account by:
Ensuring tracking and reporting are functioning properly. • Overseeing monthly and quarterly analytics reports with the Digital Marketing Coordinator.
Manage ASPEN’s Google ads accounts by:
Maintaining ongoing ads on Google Ad Grants (free) account.
Creating and managing paid Google Ad campaigns as needed.
Perform other duties as assigned.
Position Requirements
6-8 years of marketing or digital marketing experience.
5-6 years of supervisory or project leadership experience.
Bachelor's degree in marketing, communications, or related field.
Association experience is highly desirable.
Qualifications
Excellent written and verbal communication skills.
Strong writing, editing, and proofreading skills (thorough knowledge of English grammar, technical, scientific, and medical writing styles along with use of proofreaders’ marks).
Experience leading organizational branding initiatives.
Strong project portfolio management skills.
Exceptional attention to detail and accuracy in all aspects of work.
Ability to quickly learn, comprehend, and apply new information, technologies, and processes.
Ability to think creatively to solve problems, handle multiple projects, determine priorities, and meet deadlines. Experience using data to drive strategic decisions.
Strong interpersonal skills with the ability to collaborate effectively and work independently.
Experience with email marketing platforms (Informz/Higher Logic), content management systems (WordPress), marketing analytics tools (Google and Awario), and membership databases (Impexium), or experience with similar platforms preferred.
Experience with basic graphic design, photography, and video editing.
Salary and Benefits
This is a full-time, salaried position starting at $82,000 based on experience.
ASPEN offers a comprehensive benefits package, including health, dental, and vision insurance, retirement plan, paid time off, and more.
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift 10 lbs.
Ability to travel to the ASPEN Annual Conf
Our Commitment to Diversity, Equity, Inclusion & Belonging
Nonprofit HR is committed to fostering and maintaining a work environment where diversity, equity, and inclusion (DEI) are fully integrated into everything we do for the benefit of our employees and the clients that we serve. To fully realize our goal, we prioritize our understanding of the complexities of DEI within our workforce to inform our approach to talent management. We believe that this guides how we do our work, advise our clients to operationalize DEI and position our content and educational opportunities help strengthen the talent management capacity of the social impact sector.
Nonprofit HR is the leading human resources firm in the country that works exclusively with the nonprofit sector.
Industry
Human Resources Services
Company size
10,001+ employees
Founded
2000
Headquarters
Washington, District of Columbia
LinkedIn followers
49,511
Nonprofit HR was founded with one goal in mind: to strengthen the social impact sector by strengthening its people. Together with OneDigital, a premier insurance, financial services, benefits and HR consulting company, we remain the country’s leading and oldest firm focused exclusively on the talent management needs of mission-driven organizations, including nonprofits, associations and social enterprises. Nonprofit HR also produces vital sector research and insights and hosts thought-provoking events. Since 2000, our team of credentialed experts has advanced the impact of some of the world’s most influential social impact brands. Learn about the impact of our work, our partnership with OneDigital and more: https://www.nonprofithr.com/onedigital
We are widely recognized for nonprofit sector research and thought leadership. We publish leading studies on nonprofit employment practices and host a variety of educational events for nonprofit professionals.
Need to talk with someone about your organization's talent management priorities?
Contact us by phone: 202.785.2060
Visit us online: www.nonprofithr.com/onedigital
Offices: 1441 L St NW, Suite 620, Washington, District of Columbia 20005, US · 388 Market St, Suite 1300, San Francisco, California 94111, US · San Francisco, California, US · Boston, Massachusetts , US · Philadelphia, Pennsylvania, US
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