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The Associate Director will lead the sales and marketing strategy to drive business growth and achieve commercial targets in collaboration with regional teams. Responsibilities include executing integrated marketing campaigns, managing product lifecycles, and fostering long-term relationships with key stakeholders and customers.
Candidates must possess a Bachelor's degree and over 20 years of experience in Sales and Marketing within the healthcare or medical device industry. A minimum of 8 years in strategic leadership and 5 years in team management is required, with a preference for candidates holding an MBA.
As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.
We are looking for an ambitious and driven individual, with exceptional brand and marketing flair for the creative and experience of commercial success, to play a leading role in the development of Terumo’s marketing and sales strategy. You will be accountable for the execution plans to achieve the Business short-term and mid-term ambition. In this role, you will be a major contributor to TKC results and strategic plan, leading the Sales and Marketing team in close collaboration with TKC enabling functions and TAP Regional TIS team.
You will work in close association with the Regional Commercial Director, TIS to shape and drive successful implementation of commercial and marketing strategies and programs to broaden the horizons of the organization. You will need to develop and implement an optimal commercial strategy and framework for all products during the entire product life cycle while delivering value to both our organization and the customer. Analyzing highly complex problems and situations and provide recommendations and setting priorities in circumstances of continued complex and conflicting requirements.
In this exciting role, you will need to give strategic direction and execute on commercial offerings, to support in achieving / exceeding sales targets and agreed KPIs for our business. You will investigate and implement creative marketing strategies and campaigns that delight and surprise our customers to help to accelerate business growth. You will also lead the regional and country teams to identify accounts/target areas with the biggest potential as defined in the opportunity spaces and leading to the Business ambition. Besides being strategic, you will need to be hands-on and “roll up your sleeves” when occasion demands it.
Furthermore, you will oversee on the forecast planning and matching demand and financial planning in collaboration with S&OP and Commercial team and managing marketing and operation budgets. As a key member of the organization, you will also be required to establish rapport and maintain long-lasting collaboration with customers, external business partners, distributors, as well as the internal teams like the sales team, product team, and S&OP team.
1. Commercial Enablement
Envision strong marketing strategies that support business growth and realize our significant market opportunities through various omnichannel leveraging on digitization
Develop go-to-market campaigns and strategy for new product development based on defined business objectives, aligned with key country objectives
Conceptualize marketing campaign and tactics to build brand awareness and drive sales through lead generation, contact nurturing, thought leadership and customer engagement activities
Develop and grow our brand awareness through targeted customer campaigns across various business segments
Lead and execute creative and innovative B2B integrated marketing plans for all product categories to achieve company's goals and deliver sustainable business growth. This shall include all 360 integrated promotional campaigns; including but not limited to social media, digital advertising, email marketing, brand collaborations, and offline activations.
Drive engagement with new and existing partners to evaluate opportunities for marketing to drive new revenue streams and leverage for greater communication outreach
Lead and execute digital programs across paid (search, display, app, social media) and owned channels end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization
Lead in data driven analytics and KPIs to identify opportunities for growth and improvements.
Benchmarking with best-in-class industry, NPS, and mind share.
2. Leadership and People Management
Take responsibility for annual marketing plan & budget
Build, manage and coach a growing Product & Marketing team to support business expansion.
Set individual and collective goals for Product & Marketing team in line with business aspirations and review performance periodically
Responsible for development and performance management of direct reports
Build long term relationships with internal stakeholders, and partners
Nurture a performance culture that enables all marketing employees to continuously improve and strive for excellence
Be an ambassador for growth mindset and serve as a subject matter expert for closed loop sales and marketing, and advisor to country teams on strategies and tactics to meet business objectives.
Performs other duties as assigned by the Regional Commercial Director
3. Cross Functional Collaboration
Leverages resources to deliver the best results
Work closely as a cross functional leader with other departments on relevant issues pertaining to business development
Builds with the country commercial team and regional clinical team, a network of contacts with all key stakeholders related to the portfolio.
Maps, in collaboration with other colleagues working with the account, influencing patterns within the key accounts and targets the right stakeholders at the right time
Establishes a high degree of credibility with external and internal stakeholders including global teams
Strategic thinking, analytical and project management competency
Strong business sense and entrepreneurial spirit
Negotiation skills & Problem solving
Strong understanding of customer journey maps, customer segmentation concepts, and customer personas
Comfortable with interfacing with customers, translating needs into products; experience with outcome driven innovation preferred
Ability to develop and deliver clear, concise communication of complex issues to employees and executives, and nurture and lead employees to successful business outcome
Effective in a highly matrixed, distributed, and fast-moving environment
Strong communication skills and presentation skills in spoken and written English
Bachelor’s degree with 20+ years of Sales & Marketing experience in Healthcare, Life Science or Medical Device for multinational organisation, and 8+ years of progressive commercial and strategic leadership experience, including product management.
Minimum 5+ years in supervisory and team development experience (more than 5 people)
Coronary Intervention experience preferred (strong network across customers and industry players)
Masters degree in Business Administration is preferred.
A demonstrated track record of taking ideas from concept to execution
Experience implementing marketing campaigns and programs that drive customer engagement and retention
Proven capability in marketing strategy conception, development and execution, and business growth
Proven ability to use customer-centric, data-driven insights to drive decisions that lead to superior customer experience
Ability to design, develop and deploy market leading value propositions and end-to-end customer experiences
Note to External Recruitment Agencies:
Terumo does not recognize candidate submissions from any recruitment agencies and will not be responsible for payment of any recruitment fees due to the hiring of candidates whose resumes were submitted to Terumo employees or offices without the recruiting team's acknowledgement.
Terumo Group (Global)
Terumo is a global leader in medical technology and has been committed to "Contributing to Society through Healthcare" for 100 years. Based in Tokyo and operating globally, Terumo employs more than 30,000 associates worldwide to provide innovative medical solutions in more than 160 countries and regions. The company started as a Japanese thermometer manufacturer and has been supporting healthcare ever since. Now, its extensive business portfolio ranges from vascular intervention and cardio-surgical solutions, blood transfusion and cell therapy technology, to medical products essential for daily clinical practice such as transfusion systems, diabetes care, and peritoneal dialysis treatments. Terumo will further strive to be of value to patients, medical professionals, and society at large. The purpose of this account is to introduce Terumo Group's corporate activities. We do not provide any promotional information or medical advice regarding our products here. For product inquiries, please contact the Terumo Group representative office in your area. https://www.terumo.com/contact/locations/ Terumo Group Social Media Community Guidelines: https://www.terumo.com/socialmedia_policy#SocialMediaCommunityGuidelines
Offices: Toranomon Hills Station Tower 28F, 2-6-1 Toranomon, Minato-ku, Tokyo 105-5528, JP
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