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The Director of Product will own the end-to-end product vision and roadmap for payroll, PEO/EOR, benefits, and payments. This player-coach role involves leading a unified team of PMs and designers while remaining hands-on in prototyping and shipping AI-native features.
Candidates need 5+ years of product management experience, including 2+ years of leadership and a track record of shipping complex B2B or fintech products. Proficiency with modern AI tools and a strong sensibility for design and user experience are essential.
Niural is the AI-native global PEO for the modern workforce. Our mission is to give every growing company enterprise-grade payroll, benefits, and compliance without the enterprise overhead. Built from scratch rather than retrofitted onto legacy systems, Niural combines payroll, PEO/ASO, global EOR, benefits, and vendor payments into one intelligent platform. Powered by EMMA, our AI coworker that executes — not just advises — Niural runs payroll and compliance across 150+ countries with near-perfect accuracy. Backed by a $52M Series A and $200M+ in annualized gross revenue on our PEO product alone, we're building the financial infrastructure that companies run their businesses on.
We are hiring a Director of Product to own the end-to-end product experience at Niural. This is a player-coach role reporting directly to the CEO: you will set product strategy alongside the founders, lead and grow a unified team of PMs and designers, and stay hands-on enough to prototype, critique, and ship.
Own the product vision and roadmap across payroll, PEO/EOR, benefits, and payments as a single, coherent experience
Set the taste bar for the company: every screen, every interaction, every word in the product reflects your standard
Define the interaction model for agentic software: how users hand work to EMMA, watch it happen, and come away feeling the product is magical rather than opaque
Use AI-native building as your default workflow: prototype in hours, test with real users in days, and expect the same velocity from your team
Lead, hire, and develop a unified product and design team where PMs have design sensibility and designers think in product outcomes
Run tight discovery loops with customers, from founder-led startups to enterprise HR and finance leaders, and turn insight into shipped product
Partner closely with engineering on prioritization and quality; make tradeoffs explicit and decisions fast
Own delight and correctness together, including the edge cases in tax, compliance, and money movement where the details are the product
Contribute to the company narrative: your work will show up in fundraising, sales, and how the market understands AI-native payroll
5+ years across product management, with 2+ years leading teams; you have shipped complex B2B or fintech products at scale
True dual fluency, not adjacency: you can pressure-test a PRD and give a substantive design critique in the same meeting, because to you they are the same conversation
Demonstrated taste: a portfolio or shipped work that makes people say "this feels different," even in an unglamorous domain
You build with AI daily. You have shipped or prototyped with modern AI tools and believe the leverage they create raises the standard for craft rather than lowering it
Strong opinions about what makes agentic and LLM-powered products feel trustworthy and magical rather than gimmicky
Experience in payroll, HR tech, fintech, payments, or another regulated, correctness-critical domain is a strong plus
Comfort operating with ambiguity, owning outcomes, and communicating crisply with founders, customers, and investors
Track record of hiring people with taste and helping them get better
Founding design or founding product experience at an earlier-stage company
Global product experience (localization, multi-country compliance, cross-border payments)
Enterprise and SMB dual-audience experience
At Niural, we're building the future of global workforce management with a relentless focus on innovation and impact. Join a collaborative, mission-driven team in the heart of NYC, where you'll work alongside visionary leaders and top talent shaping how AI transforms benefits and underwriting. We offer a competitive salary, comprehensive health, dental, and vision benefits, 401(k) with match, unlimited PTO, and access to an unparalleled network of founders, investors, and industry events in NYC.
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Niural AI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Payroll, PEO and payments for the globe, from day zero to IPO.
US payroll, EOR, Contractor Management and Global Bill Pay in one platform for a global workforce. Hire, onboard, pay, and manage your team anywhere in the world, with full compliance.
Offices: New York, New York, US · 74 Broad St, 4th Floor, New York, NY 10004, US
Based on 19018 listings with disclosed salaries, most management & leadership jobs in New York, NY pay between $71k–$200k per year. Individual offers vary with seniority, company size, and specialization.
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