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The Senior Specialist manages public relations and communications efforts, including writing press materials, coordinating media events, and tracking news coverage. They also support crisis communications and produce visual content to promote the brand's reputation.
Candidates must hold a Bachelor's degree in Public Relations, Communications, or a related field and possess at least 5 years of relevant experience. Strong writing skills, proficiency in graphic design tools like Canva, and the ability to work under pressure are essential.
The Senior Public Relations & Communications Specialist is responsible for communicating with customers, consumers, the media and the general public to protect and promote the reputation of Carnival Cruise Line. The incumbent in this role creates/writes press materials and other written copy, responds to media inquiries regarding CCL, participates in a rotating on-call weekend schedule to monitor the media inbox, distributes press releases, and maintains Carnival's online newsroom for both scheduled announcements and during incident responses The Senior Specialist, Public Relations & Communications is also responsible for updating, organizing and coordinating media events, managing media lists, distributing PR-related reports to internal stakeholders, and tracking Carnival's news coverage, as well as organizing photos and video.
Essential Functions:
Creates the copywriting of CCL's external communications, including press releases, executive speeches/talking points, tailored pitch emails, personality profiles, articles for key executives and travel agent partners.
Manages media familiarization and laisses with press and internal stakeholders to provide experiences and other amenities for journalists sailing. Organizes and develops all aspects of planning group press sailings including the coordination and tracking of journalist’s sailings.
Writes articles for various internal communication outlets. Screens and responds to day-to-day inquiries from consumers, the trade (such as travel partners and agencies), and lifestyle media. Participates in an on-call rotating schedule on weekends.
Tracks coverage of CCL by gathering clips and creating/distributing a daily report for internal stakeholders. Generates additional CCL coverage through tailored story pitches that highlight CCL personnel, onboard features, amenities and attractions, as well as evaluates and facilitates staff interviews with CCL executives.
Assists as needed during crises and other incidents to react and respond to inquiries. Provides organization and coordination of media partners at CCL special events.
Produces and designs visual content for PR campaigns and media materials to enhance storytelling and support campaign visibility across all platforms and outlets. Edits short video content and graphics using Canva.
Knowledge, Skills & Abilities:
Scope: Supports Carnival Cruise Line's public relations and communications efforts through media relations, content development, newsroom management, and coordination of media events and sailings. Partners with shoreside and shipboard teams to protect and promote the brand.
Problem-solving: Respond to media inquiries, adapts messaging for various audiences, and supports crisis communications under tight deadlines.
Impact: Helps maintain and enhance Carnival Cruise Line's reputation by supporting media coverage, sharing key company news, and ensuring consistent, accurate communications with internal and external audiences.
Leadership: N/A
For all roles:
Knowledge: Understanding of workplace policies and procedures / Familiarity with team collaboration tools and techniques.
Skills: Strong time management and organizational skills
Abilities: Ability to maintain reliable and consistent attendance / Capacity to be punctual and meet deadlines / Ability to collaborate effectively with colleagues and work as part of a team / Demonstrated professionalism in all interactions and tasks.
Essential/Minimum qualifications:
Bachelor’s Degree in Public Relations, Communications or a related field
Excellent writing skills with the ability to work well under pressure with high level of productivity.
Ability to respond with a high degree of professionalism and with tailored responses that demonstrate a keen understanding of Carnival products, features, and itineraries.
A team player with the ability to communicate and partner across many departments within CCL with all levels including executives.
Comfortable managing shifting priorities; Strong skills in communicating in both public relations and online media (i.e., blogs, social networks, etc.).
Energetic self-starter, highly motivated and creative
Detail oriented and organized
Self-motivated and takes initiative to complete work and prioritize duties.
Essential experience required:
5+ years of experience in Public Relations, Communication and/or Journalism with a company or through an agency; in the hospitality industry a plus
Familiarity with graphic design tools such as Canva and the ability to create compelling visual graphics to support PR initiatives is preferred.
Ability to edit short-form video content for various platforms and campaigns to enhance visual storytelling is a plus.
Travel: Less than 25% non-shipboard travel likely
Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
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About Us
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world’s most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.
Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Corporation and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf
Carnival Corporation Ltd. (NYSE: CCL) is the largest global cruise company, and among the largest leisure travel companies, with a portfolio of world-class cruise lines and a fleet of over 90 ships. Together its cruise lines – including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn – visit more than 800 ports around the world and account for nearly 40% of the overall cruise market globally. In 2024, the company’s talented workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to approximately 13.5 million guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean sailed, place visited, and life touched. Carnival Corporation owns and operates eight destinations globally, designed exclusively for guests of the company’s cruise lines, as well as Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon. The company is listed and traded on the New York Stock Exchange and is included in the S&P 500 index in the US.
Offices: 3655 NW 87th Avenue, Miami, FL 33178, US
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