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Lead the end-to-end management of paid social media activation to drive brand equity and omnichannel revenue. Oversee global strategies across platforms like Meta and TikTok while managing agency partners and regional collaborations.
Requires at least 4 years of social media experience at a brand or agency, preferably within the luxury sector. Must possess strong knowledge of digital measurement, attribution, and experience managing large-scale budgets across multiple global markets.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
Lead the end-to-end management of paid social media activation, this role ensures that paid social investment effectively drives both long-term brand equity and short-term omnichannel revenue.
As a specialist lead, you will bridge the gap between high-level social planning and granular campaign execution. You will oversee the integration of paid social with the wider media mix, while driving innovation and emerging social trends to maintain a competitive edge in the global luxury retail landscape.
Full-Funnel Social Strategy: Direct the activation strategy across all always-on and seasonal strategies (e.g., Meta, TikTok, Pinterest & Reddit), ensuring a seamless customer journey from brand awareness to conversion
Leadership: Lead, mentor, and develop a Paid Social Media Specialist, fostering a high-performing culture and ensuring operational excellence in daily execution
Regional Collaboration: Work closely with regional teams to execute nuanced social media strategies, particularly for APAC markets
Platform Specialisation: Manage campaigns across localised platforms, such as Red in China, LINE in Japan, and Kakao in South Korea
New Customer Acquisition: Support the global business strategy by tailoring paid social activations for Upper, Middle, and Lower funnel audience segments to ensure a balanced pipeline of brand discovery and high-intent conversion
Automation & Efficiency: Drive operational efficiencies within the social channel by embedding automation and AI-driven practices into campaign workflows
Taxonomy & Data Integrity: Implement and enforce global taxonomy governance for all social campaigns to ensure data consistency and unified reporting for MMM
Agency Oversight: Day-to-day management of external agency partners, ensuring they deliver against KPIs, adhere to brand guidelines and maintain high standards of execution
Platform Relationships: Cultivate and maintain direct relationships with major social platforms (Meta, TikTok, Pinterest, etc.) to ensure the brand is at the forefront of alpha/beta testing and product roadmaps
Partner Relations: Collaborate with the Senior Media Operations Manager, Omnichannel Planning and Partnerships team, as well as regional teams to build strategic media deals with key social platforms, securing exclusive placements and first-to-market alpha/beta opportunities
Creative Asset Optimisation: Lead the social asset management lifecycle, working with Media Planning and Creative teams to ensure content is technically optimised for platform-specific requirements
Ecosystem Amplification: Identify opportunities across PR and Organic Social to ensure paid spend amplifies the wider brand ecosystem and drives both digital traffic and physical store footfall
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Posting Notes: United Kingdom || Not Applicable || London || MARKETING || BOUGHT MEDIA || n/a ||
Born from innovation, Burberry is a global luxury brand with a rich British heritage. Now celebrating our 170th year, we continue to build on the pioneering spirit that has defined us since 1856. Founded by Thomas Burberry, our brand is underpinned by a passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us. To discover more about our brand values, visit Burberryplc.com
Offices: Horseferry House, Horseferry Road, London, SW1P 2AW, GB
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