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Lead the analytics strategy for marketing effectiveness by measuring the impact of CRM and Paid Media on customer acquisition and retention. Develop segmentation frameworks and self-serve dashboards to provide actionable insights for commercial growth.
Requires solid experience in customer or marketing analytics within a retail environment and proficiency in SQL and BI tools like Power BI. Must have a strong understanding of marketing effectiveness concepts such as attribution and incrementality.
We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.
By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.
Marketing effectiveness is central to how we drive sustainable, profitable growth at New Look. Paid Media represents significant spend, and alongside CRM we have a wealth of customer data, the opportunity to better measure, target and optimise how we use both is a key focus.
As a Marketing Analytics Manager within Customer, you'll lead our thinking on what's working across the marketing mix and why. From customer segmentation and suppression strategy through to incrementality testing and media effectiveness, you'll bring analytical depth to the decisions that shape how we reach and retain customers.
The Role: (3-month FTC, 2 Days In Office)
What I will need to do:
Aside from the amazing people, love of fashion and the 4pm Friday finishes – there are so many reasons to love working at New Look. We offer training to support you and your career progression, so that you can be at your absolute best along with these amazing benefits;
Why New Look?
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.
Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process
#ThatNewLookFeeling 💜
We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and stores across the UK! 🛍️ It’s our New Looker’s that create a great place to work everyday, whether in our stores, our two Support Centres, our in-house Studio, Distribution Centre or our field based teams. By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other. We’re always on the lookout for talented people to join our New Look team, so visit our careers site below to check out our current live vacancies. Please note - our Recruitment team will never ask you to share personal information via LinkedIn directly, so beware of fraudulent accounts. Take a look at our feed to get a glimpse of life inside our New Look team and who knows, maybe you could be joining us very soon! 👀
Offices: The Hickman, 2 Whitechapel Road, London E1 1EW, London, E1 1EW, GB · 45 Mortimer Street, London, W1W 8HJ, GB · Mercery Road, Weymouth, Dorset, DT3 5HJ, GB · Pit Head Close, Newcastle-under-Lyme, England ST5 7, GB
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