The OOH Planning & Buying Manager is responsible for developing strategic OOH media plans, managing media buying and vendor relationships, negotiating commercial terms, ensuring campaign delivery, and driving operational…
Skills: OOH Media Planning, Media Buying, Vendor Negotiation, Audience Analysis, Campaign Management
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Full-time, Contract
Posted 20d ago
Apply by Sep 30
~40 hrs/week
Responsibilities
Develop and execute strategic Out-of-Home (OOH) media plans while managing vendor relationships and negotiating commercial terms. Oversee campaign delivery, monitor performance, and lead a team of planning and buying executives to ensure operational excellence.
Requirements
Requires at least 6 years of media planning experience, with a minimum of 3 years specializing in OOH or integrated planning. Must be proficient in data-driven planning tools and possess excellent communication skills in both English and Vietnamese.
Full job description
The OOH Planning & Buying Manager is responsible for developing strategic OOH media plans, managing media buying and vendor relationships, negotiating commercial terms, ensuring campaign delivery, and driving operational excellence across all OOH campaigns. The role also supports business development by providing strategic recommendations and identifying new OOH opportunities.
Job Description:
Key responsibilities: OOH Media Planning
Develop strategic OOH media plans based on client objectives, target audience, and budget.
Recommend the optimal media mix across Billboard, Digital OOH (DOOH), Transit, Street Furniture, Retail Media, Airport, Mall, and other OOH formats.
Conduct audience, traffic, and location analysis.
Evaluate media effectiveness and prepare post-campaign analysis.
Present media recommendations to clients and internal stakeholders.
Media Buying & Negotiation
Negotiate pricing and added value with media owners.
Secure the best commercial terms while maintaining campaign quality.
Manage media booking and reservation process.
Ensure buying compliance with client procurement requirements.
Track media inventory and availability.
Campaign Management
Coordinate with Operations team for campaign implementation.
Monitor campaign progress and troubleshoot issues.
Ensure all campaigns are delivered on time.
Manage production timelines with vendors.
Review campaign photos and proof-of-performance reports.
Vendor Management
Develop strong relationships with OOH vendors.
Evaluate vendor performance regularly.
Identify new media opportunities and suppliers.
Support Preferred Vendor Program.
Maintain updated vendor database and benchmark pricing.
Financial Management
Monitor campaign profitability.
Review quotations and purchase orders.
Ensure billing targets are achieved.
Support invoice reconciliation.
Team Leadership
Coach and develop Planning & Buying Executives.
Allocate workload effectively.
Review planning outputs.
Share market insights and industry updates.
Requirements:
Minimum 6 years of experience in media planning, with at least 3 years specializing in OOH or integrated planning.
Strong understanding of OOH media, data-driven planning tools, and audience analytics.
Experience in using research and planning tools such as TNS Infosys, DAN CCS, Facebook Insights, and Google Trends.
Strong project management skills - able to manage multiple timelines and deliver high-quality work under pressure.
Collaborative, detail-oriented, and solution-driven with a can-do attitude and a passion for continuous learning.
Excellent communication and presentation skills in both Vietnamese and English.
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Offices: 7001 Columbia Gateway Drive, Columbia, MD 21046, US · 32 6th Avenue, 18th Floor, New York, NY 10013, US · 680 Andersen Dr, Pittsburgh, PA 15220, US · 515 N State St, Chicago, Illinois 60654, US · 100 Jamison Ct, Hagerstown, Maryland 21740, US
How many Management & Leadership jobs are open in Ho Chi Minh City, Vietnam right now?
There are currently 1,193 open management & leadership positions in Ho Chi Minh City, Vietnam listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Management & Leadership roles in Ho Chi Minh City, Vietnam?
Companies currently hiring include Abbott, Aloha Consulting Group, Prudential plc, HSBC, DKSH, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Management & Leadership jobs in Ho Chi Minh City, Vietnam?
Yes — 238 of the 1193 open management & leadership positions offer remote or hybrid work (42 remote, 196 hybrid).
How do I apply for Management & Leadership jobs in Ho Chi Minh City, Vietnam?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.