Job: Convention Sales Marketing Manager The primary focus will be supporting the marketing strategy surrounding the major renovation and expansion of the Fort Worth Convention Center, while also leveraging our business, …
Skills: Content Strategy, Copywriting, Editing, Project Management, Market Research
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Full-time
Posted 2d ago
~40 hrs/week
Responsibilities
The manager will lead marketing strategies for the Fort Worth Convention Center expansion and create targeted B2B content for meeting planners. They are also responsible for managing digital assets, website optimization, and coordinating sales collateral for major industry tradeshows.
Requirements
Candidates must have at least 3 years of marketing experience, preferably within the hospitality or tourism industry. Proficiency in content management systems, CRM tools, and exceptional copywriting skills are required.
Full job description
Job: Convention Sales Marketing Manager
The primary focus will be supporting the marketing strategy surrounding the major renovation and expansion of the Fort Worth Convention Center, while also leveraging our business, small meetings, inventory of large-scale convention hotels and showcasing our portfolio of boutique luxury hotels to national event planners.
Additional strategies will be developed for single-property meetings and building tailored content and targeted ad campaigns aimed at specific association/corporate vertical markets, i.e. Medical, Tech, Mobility.
Key Responsibilities
1. Content Creation, Management & Strategy
Targeted Content: Support and manage a B2B content strategy targeting meeting planners, association directors, and trade show executives.
Asset Creation: Write and edit high-impact content, including case studies, planner testimonials, promotional video scripts, email/LinkedIn campaigns, and industry blog posts.
Expansion Campaign: Serve as the internal marketing lead supporting the convention center expansion campaign, coordinating agency partners, stakeholder communications, milestone announcements, sales tools, and destination messaging throughout the project lifecycle.
Audience Persona Marketing: Oversee market research to develop meeting planner personas and craft tailored messaging that highlights Fort Worth's diverse hospitality ecosystem (from massive HQ hotels to luxury boutique properties).
Project Management: Manage multiple projects and agency partners simultaneously to meet tight deadlines ahead of major industry events.
2. Website Management & Digital Optimization
Own and optimize the "Meetings & Conventions" segment of the Visit Fort Worth website, ensuring quality content, layout, and visual assets are up to date and conversion focused.
Manage and maintain destination profiles across meeting planner and industry platforms
Maximize discoverability through AI-powered search tools, SEO, GEO, etc.
Track and report web analytics on a regular basis
3. Collateral & Sales Enablement for Tradeshows/Events
Oversee the production of print and digital collateral, including meeting planner resources, pitch decks, videos and custom venue comparison maps.
Collaborate closely with the Events Team to showcase high-impact activation materials, booth graphics, and promotional handouts for major industry tradeshows (e.g., IMEX, PCMA, MPI).
Work alongside Marketing; coordinating with agencies, photographers, and graphic designers to ensure all B2B marketing assets align strictly with the Visit Fort Worth brand standards
Coordinate with agencies, photographers, and graphic designers to ensure all B2B marketing assets align strictly with the Visit Fort Worth brand standards.
Work with internal teams to manage production of graphic design and marketing materials, ensuring deadlines are met for convention sales.
4. Team Collaboration & Culture
Share expertise, results, best practices and ideas with other marketing positions in the organization.
Support a positive, collaborative culture in our high-performing organization.
Qualifications & Skills
Experience: 3+ years of marketing experience, ideally within hospitality, tourism, hotel, CVB/DMO, or corporate event marketing.
Industry Knowledge: Knowledge of the meetings and conventions industry is preferred (what a meeting planner looks for in a host city is ideal).
Content Skills: Exceptional copywriting and editing skills across print and digital mediums. Basic graphic design or video editing skills are a major plus.
Tech Savvy: Familiarity with Content Management Systems (CMS), email marketing platforms (e.g., HubSpot, Mailchimp), Google Analytics GA4 and CRM tools common to the travel industry (e.g., Simpleview).
As the 16th largest city in the United States and the No. 1 tourist destination in Texas, Fort Worth welcomes 9.1 million visitors each year. No other city boasts such an unmistakable mix of preserved Western heritage and unrivaled artistic offerings. After all, Fort Worth is where you can see Michelangelo's first painting and see the world's only twice-daily cattle drive, all within minutes of Sundance Square, our downtown entertainment district.
Offices: 111 W 4th Street, #200, Fort Worth, Texas 76102, US
Free Fort Worth Visitor GuideMeetings and ConventionsServicing Groupsand Destination Marketing
How many Management & Leadership jobs are open in Fort Worth, TX right now?
There are currently 2,423 open management & leadership positions in Fort Worth, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Management & Leadership roles in Fort Worth, TX?
Companies currently hiring include CIBA Vision GmbH, Domino's, First Command Financial Services, Inc., Celestica, Bank of America, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Management & Leadership jobs in Fort Worth, TX?
Yes — 420 of the 2423 open management & leadership positions offer remote or hybrid work (135 remote, 285 hybrid).
How do I apply for Management & Leadership jobs in Fort Worth, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.