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$119k–$178k/yr
Full-time
Medical coverage, Dental coverage, Vision coverage, 401(k) plan, Tuition reimbursement program, Paid Time Off
Posted 20d ago
Apply by Jul 23
~40 hrs/week
Responsibilities
Lead the end-to-end execution of local creator marketing programs, including discovery, vetting, and relationship management. Develop creator strategies and content engines while tracking KPIs to optimize campaign impact across multiple markets.
Requirements
Requires 5-8+ years of experience in influencer/creator marketing at scale, preferably within telecom, retail, or large enterprise environments. Must demonstrate operational rigor and the ability to translate high-level strategy into repeatable programs.
Full job description
Key Responsibilities
Local Creator Program Execution: Manage agencies and internal teams to stand up a local creator marketing program end-to-end, leading daily execution from creator discovery and vetting to briefing, content approvals, launch monitoring, and reporting.
Local Creator & Partner Relationship Management: Build long-term, valuable partnerships with creators, content partners, talent agencies, and local market leaders to support assigned markets and cultivate always-on relationships that go beyond one-off transactions.
Performance Tracking & Local Market Optimization: Partner with agencies and internal measurement teams to track, analyze, and report social and influencer KPIs as part of the larger measurement stack, turning local market performance data into insights and optimizations that improve campaign impact and efficiency.
Creator Strategy, Storytelling & Brand Safety: Define breakthrough creator strategies and provide detailed creative direction that authentically engages creators and local communities while ensuring content meets brand standards, platform best practices, and FTC compliance.
Cross-Functional & Local Market Collaboration: Collaborate closely with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders to bring creator strategy to life as part of larger omni-channel campaigns and maintain regular communication and alignment.
Content Engine & Platform Management: Develop strategic approaches, content calendars, and planned and reactive moment strategies that fuel a creator content engine, while maintaining the source of truth in influencer CRM tools to track budgets, creator pipelines, local market activity, and historical performance.
Core Desired Skills and Qualifications
5-8+ years in influencer/creator marketing at scale
Experience working with regional or retail marketing teams
Ability to translate strategy into repeatable, operational programs
High degree of operational rigor and cross-functional leadership
Experience running multi-market or distributed marketing programs
Familiarity with influencer tools (e.g., CreatorIQ) and campaign workflows
Background in telecom, retail, or large enterprise marketing environments preferred
Our Lead Social Manager earns between $118,800 - $178,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team? Apply today!
Our Lead Social Media jobs earn between $118,800.00 - $178,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$118,800.00 - $178,200.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
We understand that our customers want an easier, less complicated life.
We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation?
With you.
Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable.
What are you dreaming of doing with your career?
Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn.
To learn more about joining AT&T, visit: http://www.att.jobs
We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.
Offices: 208 S. Akard Street, Dallas, TX 75202, US · 2250 E Imperial Hwy, El Segundo, CA 90245, US
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