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Manage analytic initiatives from conception to completion, providing actionable insights to help clients achieve business objectives. Lead project lifecycles, manage junior resources, and present strategic recommendations to internal and external stakeholders.
Requires a Bachelor's degree in a quantitative discipline and at least 5 years of experience in marketing analytics with proficiency in SAS and SQL. Strong project management, communication, and mentorship skills are essential.
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.
Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.
We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, Epsilon Auto and the Publicis Commerce Exchange.
The Analytic Consulting Group partners with internal and external clients and data providers, leveraging predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making. The Senior Manager, Analytics manages analytic initiatives from conception to completion, providing clients and key stakeholders actionable results and insights that help them achieve their business objectives.
· Serve as the primary point of contact for key phases of the project; from project kick-off to presentation of results
· Assist in the development of project requirements, analytic plans, SOWs, project timelines, and other related materials for the management of deliverables
· Account for the overall management of analytic projects; including timeliness, quality, and client value
· Manage junior resource(s), who would be collaborating with internal and external stakeholders to manage data logistics, including data transfers, understanding data structures, business rules, etc. to enable project execution
· QA/QC data and report output to ensure accuracy
· Collaborate with leadership to devise strategic direction, and conduct analysis by qualitatively and/or quantitatively analyzing data/information
· Prepare reports, uncovering insights and developing business recommendations based on data findings
· Present reports to key internal and external stakeholders, effectively communicating the key findings and recommendations
· Manage multiple projects concurrently to ensure successful completion of analytic projects
· Manage and mentor junior staff members and project team colleagues
· Create compelling presentations that provide actionable insights and recommendations
· Participate in the sales process helping to craft proposals that meet client needs
· Prioritize and monitor project progress against goals; tracking budgeted hours
· Bachelor’s degree in a quantitative discipline (statistics, economics, mathematics, marketing analytics)
· 5+ years of experience in marketing analytics or customer retention analytics
· Proficient in SAS and/or SQL; minimum 5 years of experience
· Team player with the ability to mentor and manage junior resources
· Proficient in Microsoft Office Suite; including PowerPoint, Word, Excel and Outlook
· Solid planning, priority setting, and project management skills with experience managing multiple projects and resources concurrently
· Excellent verbal and written communication skills and good at developing relationships across cross-functional teams (including statistical, technical, and marketing resources)
· Ability to display data visually, creating powerful presentations which effectively demonstrate the value of analytic deliverables
· Highly motivated and collaborative
· Strong technical skills
· Acute attention to detail (QA/QC)
· Effective organization and time management skills
· Professional judgment
· Advanced degree (Master’s/PhD) in Statistics, Economics or other quantitative discipline
· Automotive industry marketing experience/knowledge
· Experience mentoring or managing direct report(s)
· Proficient with business visualization tools (e.g. interactive dashboard software)
· Travel 5%-10%
· Ability to program in R and Python
· Experience working with Databricks
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.
You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full-time basis.
Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Offices: Prof. W.H. Keesomlaan 12, AMSTELVEEN, 1183DJ, NL
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