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Lead the strategy, planning, and execution of integrated omni-channel acquisition campaigns for small business merchants in the Americas. Measure and optimize campaign performance to drive revenue growth and collaborate with sales and marketing teams to ensure conversion.
Requires a minimum of 7 years of experience in B2B SaaS demand generation and growth marketing with a proven track record of revenue-driven programs. Experience with payments, point of sale, or ecommerce is highly preferred.
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Senior Growth Marketing Manager, Genius ( Hybrid schedule-GA)
About the Company:
Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services, and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world.
The Merchant Solutions division enables businesses of all sizes to securely accept card, check and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management, payroll and reporting services for our business customers.
Our Marketing Vision:
The global marketing function of Global Payments is responsible for Brand, Product Marketing, and Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments. Our Revenue Marketing team’s vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, our employees, and our business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.
Job Summary:
The Senior Growth Marketing Manager is a business-critical role within the Revenue Marketing organization and will have a significant impact on revenue growth. This person will develop and orchestrate acquisition marketing plans aimed at small business merchants in the Americas, utilizing integrated, omni-channel campaigns.
This high-impact role requires a results-driven marketer who is innovative, takes initiative, and has a deep understanding of the customer. They should have extensive experience running campaigns that align with the customer decision journey and using paid and organic marketing channels to drive growth and retention.
Responsibilities
Lead integrated campaign strategy, planning, and execution for Global Payments’ products, focused on growing revenue in the Americas
Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans
Measure & optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
Drive maximum return on investment and cross-channel efficiency
Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders
Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand gen campaigns
Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and regions
Evaluate new vendors, manage campaign budget and related vendor onboarding
Present campaign updates at marketing all-hands meetings and other forums on a regular basis
Job Requirements
Minimum of 7 years’ experience in B2B SaaS demand generation and growth marketing
Proven track record of building and executing highly engaging, revenue-driven marketing programs
Demonstrated understanding of integrated campaign architecture and the customer decision journey
Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders
Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights
Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights
Experience with payments, point of sale, or ecommerce highly preferred
Our Core Values:
Passion: We are deeply committed to serving our customers and supporting our team members and communities
Care: We are kind, compassionate, inclusive and empathetic
Accountability: We are trusted to always do the right thing and are responsible for our outcomes
Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride and professionalism
Ingenuity: We are solution oriented and innovation focused
Diversity and EEO Statements
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [email protected].
Global Payments (NYSE: GPN) is a leading payment technology and software company that powers commerce for businesses of all sizes worldwide. We help businesses grow with confidence by delivering innovative solutions that enable seamless payment acceptance, smarter operations and exceptional client experiences – online, in store and everywhere in between. With its global reach, local expertise and scale, Global Payments manages trillions in payments volume and billions of transactions across more than 175 countries. Headquartered in Atlanta, Georgia, Global Payments is a Fortune 500® company and a member of the S&P 500. Learn more at company.globalpayments.com and follow Global Payments on X (@globalpayinc), LinkedIn and Facebook.
Offices: Atlanta, Georgia, US
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