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Arlington, Virginia, United States · On-site
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Product Marketing Manager, Homes.com <br> Job Description <br> CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 …
Skills: Product Marketing, Go-To-Market Strategy, Positioning and Messaging, Sales Enablement, Competitive Analysis
Arlington, Virginia, United States · Hybrid
$80k–$120k/yr
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Develop positioning, messaging, and go-to-market strategies for Homes.com products to drive customer adoption. Collaborate with product, sales, and marketing teams to create sales enablement content and manage product releases.
Requires a bachelor's degree and over 5 years of experience in B2B or B2C product marketing. Candidates must possess strong communication skills and a proven track record of developing GTM strategies in fast-paced environments.
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Job Description
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CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.
Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.
Homes.com is growing quickly and we’re looking for a powerhouse Senior Product Marketing Manager, based in Arlington, VA, to accelerate our growth. Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company.
We are looking for an unstoppable product marketing manager to join our product management team. The Product Marketing Manager will bring the new Homes.com products and features to market, team up with our sales team to create insights and advantages that win deals. You will work with Product Managers, Marketing, and Sales to ensure that we effectively communicate the current and future value of Homes.com industry leading digital advertising solutions. Will build product launch strategies, develop sales enablement content, and drive customer engagement through ongoing marketing programs. You are well versed in Product Marketing and have a passion for content and writing. You are highly collaborative and are excited by the challenge of working cross-functionally at a fast-paced company.
This position is located in Arlington, VA and is in office Monday through Friday.
Develop positioning and messaging for the Homes.com products
Work with the product management team to shape the product roadmap and go-to-market strategy
Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
Research and understand buyer personas to ensure the product is designed and delivered to create value
Translate product functionality and technical details into user benefit and value
Conduct ongoing competitive analysis along with market and customer research.
Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers and agents
Coordinate focus groups, client interviews and client testimonials
Support the events team with major sales and industry events
Bachelor’s degree from an accredited, in-person, not-for-profit University or College
5+ years of relevant experience in B2B or B2C product marketing; residential is a plus
Experience developing go‑to‑market (GTM) strategies for new product launches
Strong verbal and written communication skills and comfortable interacting with all levels of the organization
Strong team player – comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders
Ability to work effectively across sales, product, research, and training teams
Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results
Ability to prioritize, problem solve, multitask, and work independently
A track record of commitment to prior employers
The final salary or hourly rate offered for this role will fall within the range set forth below based on a variety of factors, including but not limited to, geographic location, skills, and competencies.
Base Compensation: $107,000 -145,000 Annually
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible, STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom. CoStar Group’s websites attracted over 143 million average monthly unique visitors in the third quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.
Offices: 1201 Wilson Blvd, Arlington, Virginia 22209, US · 181 Bay St, Suite 3420, Toronto, Ontario M5J, CA · 81, Rue Taitbout, Paris, Île-de-France 75009, FR · Calle de Serrano, 47, 13th Floor, Madrid, 28001, ES · 32 London Bridge, 26th Floor, The Shard, London, England SE1 9SG, GB
Based on 969 listings with disclosed salaries, most management & leadership jobs in Arlington, VA pay between $75k–$200k per year. Individual offers vary with seniority, company size, and specialization.
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