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Full-time
bachelor degree
Health Insurance, Dental Insurance, Vision Insurance, Flexible Spending Accounts, Life Insurance, Short-term Disability Insurance
Posted 61d ago
~40 hrs/week
Responsibilities
Develop and execute strategies to drive customer engagement, retention, and advocacy across the entire customer lifecycle. Lead customer-focused campaigns and support the strategy and promotion of the annual user conference.
Requirements
Requires a Bachelor's degree and over 5 years of B2B marketing experience with a focus on lifecycle marketing. Proficiency in CRM platforms like Salesforce and marketing automation tools like Marketo is expected.
Full job description
Description
AboutSurePoint
SurePoint® Technologies delivers award-winning software that helps mid-sized law firms boost efficiency and maximize financial performance. Our cloud-based solutions connect client management, practice management, and financial systems to improve efficiency and collaboration.
With over 40 years in legal tech and a team of CPAs, former lawyers, and top engineers, we understand what law firms need to thrive. We’re passionate about building tools that reduce administrative work – so our customers can focus on what matters most: serving their clients.
Job Overview
The Customer Marketing Manager is responsible for developing and executing strategies that drive customer engagement, retention, expansion, and advocacy across the customer lifecycle. This role leads customer-focused campaigns, communications, and programs that strengthen relationships and maximize customer lifetime value.
Event strategy is a supporting component of this role, with a primary focus on driving customer engagement for our annual user conference in partnership with the events team and cross-functional stakeholders.
Responsibilities and Duties
Customer Lifecycle Marketing
Develop and execute a comprehensive customer marketing strategy spanning onboarding, adoption, retention, expansion, and advocacy
Partner with Customer Success, Product, and Sales to identify key moments that matter across the lifecycle and create targeted programs to support them
Build segmentation strategies to deliver personalized, data-driven customer experiences
Customer Campaigns & Program
Plan, execute, and optimize multi-channel marketing campaigns aimed at increasing product adoption, retention, upsell, and customer advocacy
Develop compelling messaging, offers, and content tailored to key customer segments
Own customer advocacy initiatives including case studies, referrals, reviews, and community engagement
Customer Communications
Manage and scale customer communication channels including email, in-app messaging, newsletters, and other owned channels
Ensure all messaging is aligned with brand voice and delivers relevant, timely value to customers
Establish a consistent cadence and governance model for customer communications
Cross-Functional Collaboration
Work closely with Customer Success, Product Marketing, Demand Generation, and Sales to align programs with business objectives
Partner with Product and Customer Success teams to incorporate customer insights into marketing strategies
Act as the voice of the customer within marketing to inform messaging, campaigns, and lifecycle strategies
Customer Insights & Optimization
Analyze campaign and lifecycle performance to identify trends, opportunities, and areas for improvement
Define and track KPIs such as engagement, retention, expansion, and advocacy
Continuously test and optimize programs to improve outcomes
User Conference & Event Support
Support the strategy and promotion of the annual user conference to drive customer attendance, engagement, and advocacy
Collaborate with the events team on messaging, campaign execution, and customer communications related to the event
Assist in post-event analysis to measure customer impact and inform future programming
Skills and Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
5+ years of experience in B2B marketing with a strong focus on customer or lifecycle marketing
Proven ability to develop and execute multi-channel campaigns that drive customer engagement and retention
Strong analytical skills and experience using data to inform strategy and optimization
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Strong cross-functional collaboration and communication skills
Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
Familiarity with customer marketing, advocacy programs, and lifecycle frameworks
Ability to thrive in a fast-paced environment and adapt to evolving priorities
At SurePoint, we know our people are our greatest strength. That’s why we offer a comprehensive total rewards package – and we’re always evolving our benefits to support employee needs at every stage of life and career.
BenefitsInclude
Health Insurance (medical, dental, vision)
Flexible Spending Accounts
Life, Short-term and Long-term Disability Insurance (employer paid)
Health Savings Accounts
Wellbeing Benefits
401K (immediately vested, employer match)
Paid Time Off (Flexible PTO, holidays)
Employee Assistance Program
Summer Flex Fridays
To learn more about SurePoint and our products, visit our corporate web site at www.surepoint.com and follow us on LinkedIn, Facebook and Twitter.
SurePointisproud to bean Equal OpportunityEmployer.All applicants will be considered without regard torace,color,sex, sexual orientation, gender identity, religion, national origin,ancestry, age,physical or mentaldisability,veteran status,medical condition, or anyotherclassification protected by law.
Don’t just manage your legal practice. Accelerate it.
Industry
Software Development
Company size
51-200 employees
Founded
1976
Headquarters
Austin, Texas
LinkedIn followers
17,571
For more than four decades, SurePoint® Technologies has empowered law firms to thrive in a constantly evolving legal landscape. Our team—comprised of CPAs, former attorneys, and leading software engineers—brings unmatched industry expertise and a deep understanding of law firm operations.
Our award-winning platform delivers greater visibility and control across practice management, financial performance, client relationships, and payment workflows. By unifying front and back-office functions—and combining market intelligence—we help firms strengthen collaboration, improve efficiency, and drive growth.
Today, SurePoint offers a unified technology ecosystem that blends business intelligence with financial, talent, and client management solutions. From powerful accounting tools to actionable legal insights, our platform helps law firms tackle talent challenges, maximize revenue, and enhance the client experience—fueling sustainable practice acceleration.
How many Legal jobs are open in Austin, TX right now?
There are currently 453 open legal positions in Austin, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Legal roles in Austin, TX?
Companies currently hiring include Texas Health and Human Services, Wise, Thomas J. Henry Law, DISCO, Applied Materials, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Legal jobs in Austin, TX?
Yes — 197 of the 453 open legal positions offer remote or hybrid work (36 remote, 161 hybrid).
How do I apply for Legal jobs in Austin, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.