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$100k–$145k/yr
Senior
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$100k–$145k/yr
Full-time
bachelor degree
Posted 48d ago
~40 hrs/week
Responsibilities
The Director leads the organization's marketing, communications, and brand management to increase awareness and community engagement. This includes developing strategic communication frameworks, managing multi-channel campaigns, and overseeing public relations efforts.
Requirements
Requires a bachelor's degree in a related field and at least seven years of progressively responsible experience in marketing or communications. Proficiency in Canva and experience leading organization-wide strategies are essential.
Full job description
Description
Please include a personalized cover letter, with salary requirements, for consideration.
Position: Director of Marketing & Communications
Reports To: Chief Development Officer or Delegate
General Purpose
The Director of Marketing & Communications leads the organization's marketing, communications, public relations, and brand management efforts. As the steward of the BGCSM brand, this position increases awareness, strengthens community engagement, and advances the organization's reputation through strategic communications, storytelling, and marketing initiatives that support mission impact and organizational growth.
Essential Duties & Responsibilities
Strategic Leadership
Develop and implement a comprehensive marketing, communications, and public relations strategy aligned with organizational priorities and growth objectives.
Serve as the organization's brand steward, ensuring consistency in messaging, visual identity, storytelling, and public positioning.
Partner with executive leadership to strengthen organizational visibility, reputation, and stakeholder engagement.
Establish measurable goals, key performance indicators, and reporting mechanisms to evaluate marketing and communications effectiveness.
Provide leadership and oversight for marketing initiatives supporting fundraising, program growth, advocacy efforts, and organizational awareness.
Supervise and develop marketing and communications staff, contractors, interns, and volunteers as assigned.
Communications
Develop and manage organizational messaging, key talking points, and communication frameworks.
Lead the creation of compelling content that communicates the organization's mission, impact, strategic priorities, and community stories.
Oversee internal and external communications, ensuring consistency, clarity, and alignment with organizational values.
Develop communication standards and resources that support consistent messaging across departments and Club locations.
Author and review executive communications, organizational announcements, annual reports, presentations, and stakeholder communications.
Support crisis communications planning and execution as needed.
Marketing & Brand Management
Develop and execute annual marketing plans that support organizational objectives and maximize return on investment.
Lead integrated marketing campaigns across digital, print, email, social media, events, and community engagement channels.
Manage website strategy, content, and performance metrics.
Oversee social media strategy and digital engagement efforts.
Analyze campaign performance and audience data to inform strategic decisions and continuous improvement.
Collaborate with Resource Development staff to support donor acquisition, stewardship, sponsorship activation, and fundraising campaigns.
Manage the marketing and communications budget and assist with annual departmental planning.
Public Relations & Community Engagement
Develop and execute public relations strategies that elevate organizational awareness and credibility.
Serve as a primary organizational spokesperson and brand ambassador when appropriate.
Cultivate and maintain relationships with media outlets, community leaders, partners, and influencers.
Prepare executives, board members, and designated spokespeople for public appearances and media opportunities.
Identify and secure opportunities for community visibility, thought leadership, and public engagement.
Represent BGCSM at community meetings, events, committees, and strategic partnerships.
Creative Services & Brand Assets
Oversee the development of all marketing and communication materials, ensuring alignment with brand standards.
Direct the creation of print and digital collateral, annual reports, presentations, fundraising materials, social media assets, and promotional campaigns.
Support grant proposals, sponsorship materials, donor communications, and impact reporting through compelling design and storytelling.
Provide guidance and resources to Club and departmental teams to ensure consistent brand execution throughout the organization.
Board & Volunteer Engagement
Support the Marketing Committee and related board committees as assigned.
Prepare reports, presentations, and materials for board meetings and strategic planning discussions.
Partner with board members and volunteers to expand community awareness and advocacy efforts.
Attend board meetings, retreats, and committee meetings as required.
Funder & Stakeholder Communications
Partner with Resource Development and program leadership to develop compelling donor, grant, and impact communications.
Support organizational storytelling efforts through impact reports, case studies, donor communications, and stewardship materials.
Ensure communications effectively demonstrate organizational outcomes, community impact, and strategic priorities.
Other Duties
Perform other duties as assigned to support organizational goals and department objectives.
Requirements
Education & Experience
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.
Seven or more years of progressively responsible experience in marketing, communications, public relations, brand management, or a related field required.
Experience leading organization-wide marketing and communications strategies required.
Experience developing and executing multi-channel marketing campaigns and public relations initiatives required.
Experience supervising staff, contractors, volunteers, or creative teams preferred.
Graphic design experience strongly preferred, including experience creating digital and print marketing materials, presentations, social media graphics, and promotional collateral.
Experience with Canva required.
Experience with website management, email marketing platforms, social media management, analytics, and content management systems preferred.
Experience in nonprofit, youth-serving, education, or community-based organizations preferred.
BGC3 Leadership Competencies
Connect
Builds and maintains trusting relationships with staff, donors, partners, board members, volunteers, and community stakeholders.
Communicates effectively across diverse audiences and settings.
Collaborates across departments to achieve organizational goals.
Drive
Develops and executes strategies that advance organizational visibility, engagement, and growth.
Demonstrates accountability for results and continuous improvement.
Uses data and performance metrics to inform decisions and measure success.
Adapt
Navigates changing priorities and community needs with agility.
Embraces innovation and new approaches to communication and engagement.
Demonstrates resilience and flexibility in a dynamic nonprofit environment.
Physical Requirements
Ability to lift and carry up to 25 pounds.
Frequent sitting, standing, walking, speaking, and computer use.
Occasional evening and weekend work required.
Local travel throughout Sonoma County required.
Noise level varies from moderate to high depending on work location and events
Boys & Girls Clubs of Sonoma-Marin has been serving youth for over 75 years, since 1946. Many alumni fondly remember their days at the Barbieri Boxing Club in Healdsburg which became the first Club in the County. Every day, our county’s future leaders come to the Clubs seeking hope & opportunity from caring adults. What happens next is hard to describe. Somewhere between hours of homework help, character building experiences, and positive relationships with other kids, lives are changed.
Since 2008, we’ve grown from serving 300 young people to more than 10,000 Sonoma and Marin County children every year at 40 Clubs. Our growth is the outward demonstration of our commitment to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible adults. We hope you'll keep your eye on this growth and we invite you to join us in making a difference in the lives of thousands of youth!
Join our team and start a meaningful career in youth development!
Hiring, developing, and retaining the highest quality staff possible is where it all begins. That’s because our work is anchored in our team's ability to bring our mission to life. We place a priority on professional development and support our employees through in-house training certifications; management training programs for current and future managers; annual retreats, and individual coaching/mentoring and job shadowing.
Visit our website today and discover current openings: bgcsonoma-marin.org/jobs.
Offices: 1400 N. Dutton Avenue #14, Santa Rosa, CA 95401, US
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