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Full-time
bachelor degree
Competitive Wages, Health Benefits, Life Benefits, 401(k) Savings Plan with Company Match, Paid Parental Leave, Company Paid Holidays
Posted 18d ago
~40 hrs/week
Responsibilities
Lead the Hispanic market growth strategy in Texas by driving community engagement and developing culturally relevant bilingual marketing campaigns. Act as a cultural liaison to strengthen brand trust and expand customer reach within Hispanic communities.
Requirements
Requires a Bachelor's degree and fluency in English and Spanish, with 3-6+ years of experience in multicultural marketing or community outreach. Candidates must have a deep understanding of Texas Hispanic culture and the ability to travel up to 50% of the time.
Full job description
Brand: Advance America
Address: 5525 N. McArthur Blvd, Irving, Texas, United States - 75038
Bi-Lingual Spanish is a plus!!
Since 1997, Advance America has helped millions of hardworking people with a variety of personalized financial solutions. We are a nationally recognized, fully licensed financial services company with over 800 locations and online lending services.
We are currently seeking highly-skilled, career-oriented individuals ready to be part of a growing company!
The Texas Hispanic Market Initiatives Manager will serve as the primary champion for Hispanic community engagement and growth strategy across the state of Texas. This role sits at the intersection of community outreach, marketing, and business development — driving culturally relevant programs that deepen brand trust, expand customer reach, and strengthen Purpose Financial’s presence in Texas’s growing Hispanic communities. This individual will partner closely with the Marketing team to develop and execute bilingual campaigns, community partnerships, and localized strategies that resonate authentically with Hispanic customers.
Job Responsibility
Community & Market Strategy
Develop and lead a comprehensive Hispanic market strategy for Texas, aligned with Purpose Financial’s broader growth objectives
Identify and prioritize high-opportunity markets and communities across Texas with significant Hispanic populations
Build and maintain relationships with community organizations, advocacy groups, cultural institutions, and local leaders
Serve as a cultural liaison and subject matter expert for internal teams on Hispanic consumer insights and trends specific and tailored to Texas
Marketing Collaboration
Partner with the Marketing team to co-develop bilingual (English/Spanish) campaigns, materials, and digital content for the Texas Hispanic market
Provide cultural guidance and review on all marketing assets targeting Texas Hispanic audiences to ensure authenticity and relevance
Collaborate on social media strategy, local advertising, and event sponsorships targeting Texas Hispanic communities
Analyze Spanish campaign performance and provide data-driven recommendations to optimize acquisition and retention tactics
Outreach & Events
Partnering with Branch Leadership, plan and execute community events, sponsorships, and activations in key Texas markets
Represent Advance America at Hispanic community events, trade shows, and cultural celebrations in key Texas markets (e.g., Fiesta, NIOSA, Hispanic Heritage Month)
Develop partnerships with Hispanic Chambers of Commerce, nonprofits, and community organizations across the state of Texas
Internal Advocacy & Reporting
Act as an internal advocate for the Hispanic customer segment, ensuring their needs are reflected in product, service, and operational decisions
Track, measure, and report on KPIs related to Texas Hispanic market growth, campaign performance, and community engagement
Provide regular updates and strategic recommendations to executive leadership
Job Responsibilities Cont.
Education Required
Bachelor’s degree in Marketing, Ecommerce, Business, Communications, or a related field
Experience Required
Bilingual — Fluent in both English and Spanish (written and verbal - required)
3–6+ years of experience in community outreach, multicultural marketing, digital marketing is a plus
Deep understanding of the Texas Hispanic culture, values, and consumer behavior
Proven experience collaborating with marketing teams on multicultural campaigns
Strong presentation, relationship-building, and communication skills
Ability to travel within Texas as needed (50% each month)
Preferred
Experience in financial services, consumer lending, or retail banking
Existing network within Texas Hispanic business or community organizations
Experience with bilingual content creation and Spanish-language media
Knowledge Required
Written and verbal communications skills; adaptability and flexibility to a changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products.
Physical Requirements
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
Competencies
OKR
Travel
Up to 50% (mostly Texas specific)
Attire
Business Casual
Other
Must be eligible to work in the USA and able to pass a background check.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
An innovative consumer financial services company, Purpose Financial is dedicated to helping our customers achieve financial stability — whatever that looks like for them — both in the moment and in the future.
Through our consumer brands, Advance America and Purpose Money, we provide accessible borrowing options and connect consumers with a streamlined, digital banking solution to meet the demands of modern living.
We are proud to be recognized as a Great Place To Work®. This employee-validated certification is a testament to our commitment to fostering a positive, inclusive, and supportive work environment. Our team members are at the heart of everything we do, and their vote of confidence highlights our dedication to creating a workplace where everyone can thrive.
We’re always looking for people who are passionate about helping others. Visit our website to learn more and see if you’re a good fit!
Offices: 322 Rhett St, Greenville, South Carolina 29601, US
Financial ServicesConsumer LendingPersonal FinanceCustomer Serviceand Personal LoansCommunitiesProfessional ServicesFinancial Services
How much do Finance & Accounting jobs in Texas pay?
Based on 3733 listings with disclosed salaries, most finance & accounting jobs in Texas pay between $65k–$187k per year. Individual offers vary with seniority, company size, and specialization.
How many Finance & Accounting jobs are open in Texas right now?
There are currently 16,807 open finance & accounting positions in Texas listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Finance & Accounting roles in Texas?
Companies currently hiring include JPMorganChase, Frost, Prosperity Bank, Bank of America, Wells Fargo, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Finance & Accounting jobs in Texas?
Yes — 4944 of the 16807 open finance & accounting positions offer remote or hybrid work (1719 remote, 3225 hybrid).
How do I apply for Finance & Accounting jobs in Texas?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.