Oklahoma City, Oklahoma, United States · Remote OK
$100k–$125k/yr
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Austin, Texas, United States · On-site
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Austin, Texas, United States · Remote OK
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Austin, Texas, United States · On-site
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Austin, Texas, United States · Remote OK
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Austin, Texas, United States · On-site
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Austin, Texas, United States · On-site
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Austin, Texas, United States · On-site
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Austin, Texas, United States · On-site
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Austin, Texas, United States · On-site
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Austin, Texas, United States · Hybrid
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Austin, Texas, United States · Hybrid
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Austin, Texas, United States · Hybrid
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Austin, Texas, United States · Hybrid
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Austin, Texas, United States · On-site
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Austin, Texas, United States · On-site
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Irvine, California, United States · Hybrid
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The Lead Creative Strategist owns the end-to-end briefing process for all performance creative assets across multiple formats and verticals. They are responsible for translating performance data into actionable creative direction and managing the UGC creator pipeline from sourcing to delivery.
Requires 5+ years of experience in direct response creative strategy and performance media buying with a proven ability to write production-ready briefs. Candidates must be fluent in performance data and experienced in managing UGC creators and leveraging AI tools.
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
Base Salary: $100,000 to $125,000 per year, paid semi-monthly
Launch Potato's performance creative runs on briefs. Every asset the Creative Design team produces starts with a brief that specifies the persona, hook rationale, format, platform context, CTA, and the performance hypothesis being tested. The Creative Strategist is the person who writes those briefs and owns the full upstream strategy behind them.
You determine what gets made, who it's for, and why it should win, and you communicate it with enough precision that nothing is lost between strategy and execution. LP operates a centralized hub-and-spoke creative model: this role feeds the hub with concepts and performance intelligence while media buyers test at speed across verticals. Your job is to make sure everything entering that hub is grounded in real audience understanding, not intuition alone.
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
Offices: 111 E Atlantic Ave, Delray Beach, Florida 33444, US · Seattle, WA, US · New York, NY, US · Baltimore, MD, US · Philadelphia, PA, US
Based on 964 listings with disclosed salaries, most data & analytics jobs in Austin, TX pay between $76k–$210k per year. Individual offers vary with seniority, company size, and specialization.
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