WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
Skills: Python, SQL, Machine Learning, AWS, Data Science
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
Antigua Guatemala, Sacatepéquez, Guatemala · Remote OK
Senior
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
Skills: Python, SQL, Machine Learning, AWS, Data Science
Perímetro Urbano Medellín, Antioquia, Colombia · Remote OK
Senior
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
Alajuela, Alajuela Province, Costa Rica · Remote OK
Senior
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
Skills: Python, SQL, Machine Learning, AWS, Data Science
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
Skills: Python, SQL, AWS, Machine Learning, Data Science
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
Antigua Guatemala, Sacatepéquez, Guatemala · Remote OK
Senior
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
Perímetro Urbano Medellín, Antioquia, Colombia · Remote OK
Senior
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
Alajuela, Alajuela Province, Costa Rica · Remote OK
Senior
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention…
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Full-time
Posted 10d ago
~40 hrs/week
Remote in Panama City, Panamá Province, Panama
Responsibilities
Own the full data science engine for a priority vertical, from business problem definition to model deployment and performance monitoring. Drive measurable revenue and media efficiency by building and validating models that optimize ROAS and lead quality.
Requirements
Requires 5+ years of hands-on applied data science experience with expertise in Python, SQL, and AWS cloud deployment. Must have a proven track record in digital marketing or performance marketing, specifically in building adtech algorithms and predictive models.
Full job description
WHO ARE WE?
Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world's leading companies.
Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.
WHY JOIN US?
You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.
MUST HAVE:
Proven experience in digital marketing, performance marketing, or the leadgen industry
Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
Strong modeling fundamentals: the ability to build effective models that drive business impact
Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
Expert Python and SQL
EXPERIENCE: 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact.
YOUR ROLE
Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency. This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.
You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. Your primary metric is ROAS.
OUTCOMES
Own the Insurance vertical's primary modeling work end-to-end with measurable ROAS impact
Deliver buying models that maintain positive ROAS and quality
Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth
Establish trusted, direct partnership with vertical business stakeholders
Produce trusted output: validated, documented, low correction burden
Identify and leverage net-new modeling opportunities the business has not flagged
COMPETENCIES
Business-first framing: Starts with the problem and the metric, not the model.
Full-stack ownership: Stays engaged from problem definition through deployed performance
Proactive communication: Closes loops without being chased
Collaborative: Leans on ML engineering for the last mile rather than working solo
Coachable: Seeks feedback and turns it into visible behavior change
Curiosity paired with delivery discipline
NICE TO HAVES
Sophisticated ML at companies where paid digital media is core to the business model
Creative embeddings work: incorporating embeddings of creatives, videos, headlines, and search into paid media models
Insurance domain experience
Creating state-of-the-art Ad Ranking algorithms
Modeling against ad-platform data points (Google, Meta, native)
LLMs / deep learning applied to personalization or content
Familiarity with Looker
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Related keywords
Data ScienceMarketingAdtechPythonSQLAWSMachine LearningROASPerformance MarketingLead GenerationReinforcement LearningRecommendation SystemsRanking SystemsLTV ModelingFunnel OptimizationMonetization
Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
Industry
Advertising Services
Company size
51-200 employees
Founded
2014
Headquarters
Delray Beach, Florida
LinkedIn followers
18,439
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
Offices: 111 E Atlantic Ave, Delray Beach, Florida 33444, US · Seattle, WA, US · New York, NY, US · Baltimore, MD, US · Philadelphia, PA, US
digital marketingmobile marketingdirect marketingcommunity buildingperformance marketingonline advertisingcustomer acquisitionlead generationsocial media marketingtechnology
Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
Industry
Advertising Services
Company size
51-200 employees
Founded
2014
Headquarters
Delray Beach, Florida
LinkedIn followers
18,439
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
Offices: 111 E Atlantic Ave, Delray Beach, Florida 33444, US · Seattle, WA, US · New York, NY, US · Baltimore, MD, US · Philadelphia, PA, US
digital marketingmobile marketingdirect marketingcommunity buildingperformance marketingonline advertisingcustomer acquisitionlead generationsocial media marketingtechnology