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Develop and execute localized marketing plans and campaigns to enhance the Macy's brand experience across stores. Collaborate with cross-functional teams to drive sales, build customer loyalty, and manage integrated marketing across paid and owned channels.
Requires a strategic thinker with expertise in consumer behavior and multi-channel retail marketing. Must be able to balance creativity with data-driven insights to create compelling brand stories and experiential activations.
Be part of an amazing story
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Associate, Stores & Corporate Marketing Strategy will be instrumental in developing and executing marketing campaigns that enhance the Macy’s brand experience across all stores. This role requires a strategic thinker with a deep understanding of consumer behavior and a passion for creating compelling brand stories. You will partner closely with cross-functional teams to develop and execute localized marketing strategies that drive sales, build customer loyalty, and achieve Macy’s overall business goals.
What You Will Do
Skills You Will Need
Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.
Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.
Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.
Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.
Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.
End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.
Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.
Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.
Who You Are
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - apply today!
This job description is not all-inclusive. Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
MARKETING00
Macy’s is the largest retail brand of Macy’s, Inc., a portfolio of iconic nameplates that also includes Bloomingdale’s and Bluemercury, helping generations of customers celebrate life’s special moments and express their personal style. Through our stores and digital platforms, we offer a distinctive assortment of fashion, beauty, home and other products from leading market and private brands. Our colleagues bring the Macy’s experience to life every day. Together, we are building a stronger, more modern Macy’s while continuing to create memorable experiences for our customers and make a positive difference in the communities we serve. As part of Macy’s, Inc., we are guided by a commitment to responsible growth, colleague development, community impact and environmental stewardship
Offices: 151 W 34th St, New York, NY 10001, US
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