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Own the day-to-day digital merchandising and storefront health for two premium brands using Shopify. Execute lifecycle and promotional marketing campaigns via Klaviyo while optimizing the customer journey to increase conversion and AOV.
Requires a bachelor's degree and 4-7 years of experience in ecommerce or digital merchandising. Must be an expert in Shopify and Klaviyo with strong analytical skills and experience in the premium fashion or luxury sector.
Ecommerce Merchandising Manager
Location: New York City (In-office 4 days per week, 1 day remote)
Salary: $90,000-100,000 per year
Dana-co | DTC Brands: Lunya, Lingerie Living
About Dana-co
Dana-co is a leading designer and distributor of premium intimate apparel and lifestyle brands. Our Direct-to-Consumer portfolio includes Lunya and Lingerie Living, where we are committed to delivering elevated digital shopping experiences that reflect the quality, craftsmanship, and aesthetic of our brands.
We are seeking an experienced Ecommerce Merchandising Manager to help drive the growth of our DTC business by creating engaging online shopping experiences, executing high-impact marketing campaigns, and continuously optimizing the customer journey.
About the Role
We're looking for an experienced Shopify and Klaviyo expert to own the day-to-day digital merchandising and customer experience across two intimates and sleepwear websites.
This role is ideal for someone who thrives inside Shopify, understands how to merchandise premium brands, and knows how to execute high-performing email and SMS campaigns in Klaviyo. You'll own the digital storefront, promotional calendar, onsite merchandising, and lifecycle campaign execution while partnering closely with Creative, Marketing, Operations, and Customer Experience.
Beyond execution, you'll continually look for opportunities to improve the customer journey, increase conversion, and protect the premium brand experience across every customer touchpoint.
What You'll Own
Shopify Storefront & Digital Merchandising
You'll own the day-to-day merchandising and health of our Shopify storefronts, ensuring every customer interaction reflects the quality and aesthetic of our brands.
Klaviyo Email & SMS Marketing
Own the execution of lifecycle and promotional marketing across both brands.
Partner with Marketing and Creative to ensure every campaign launches flawlessly.
Site Operations & Quality Assurance
Maintain a best-in-class ecommerce experience through operational excellence.
We're Looking For Someone Who...
Qualifications
Required
Preferred
Driven by design
Dana-co is a well-established, highly successful designer, importer and marketer of better women’s intimate apparel. Its heart is rooted in the design of lingerie enhanced by unique talent, forward-thinking vision and commitment to the creation of a better product. Our brands of intimate apparel target the upper tier of the market and continually attracts a devoted following of consumers who know Dana-co to be synonymous with distinction. Dana-co holds the exclusive license for the Natori brand, one of the most artistic and essential brand names in luxury intimates. In addition, the Company holds licenses for various sub-brands of Natori, including Josie Natori, Natori, and Natori +Support. In 2014, Dana-co launched, Skarlett Blue.
Offices: New York, NY, US
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